Content Marketing: Page 666

  • Museum's Museum's Featured Exhibit: Social Media Integration

    Museum's Museum's Featured Exhibit: Social Media IntegrationDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Jan. 30, 2008

  • WOM vs Advertising, or, it's always been about integration

    As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousness with Gladwell's The Tipping Point, and is a foundation of current word of mouth marketing. Not surprisingly, there are immediate (and i...

    By • Jan. 29, 2008

  • The Next Evolution of Social Media Measurement

    What we do is different than advertising. It is different than traditional, narrowly-defined PR. It is different than direct. But what we do - word of mouth marketing using social media methods - must be comparable to the more established disciplines or our programs won't grow beyond enthusiast ...

    By • Jan. 29, 2008

  • Rearranging the Deck Chairs

    A record $27.5 billion in ad agency accounts went into play in 2007, as clients elbowed one another to get chairs closer to the railing on the Titanic. Those are some expensive chairs. Half of the total amount spent the year prior was up for grabs. The numbers, compiled by Adweek, cover accou...

    By • Jan. 29, 2008

  • Target PRactice

    When the blogosphere directed its full fury on the poor, unsuspecting Target corporate PR operative for her comment last week that Target doesn't deal with bloggers, most social media-savvy marketing types were all too happy to jump on the bullseye-bashing bandwagon.Personally, I agreed that th...

    By • Jan. 29, 2008

  • The Marketer's Foray Into Social Media...

    Lately we've been working with quite a few CMO's at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To ...

    By • Jan. 28, 2008

  • 36 online techniques to supercharge your 2008 digital marketing plan

    Got your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don't even have a formal marketing plan. Surprisingly, not everyone develops a plan - even though most will agree ...

    By • Jan. 28, 2008

  • File under: throwing your money away

    This tidbit comes from an Advertising Age poll about the effectiveness of Super Bowl advertising. Of course, the poll is still open and I'm sure that this result will change as more people respond, but as I write this post it looks like even Ad Age readers can't justify the GI-NORMOUS inves...

    By • Jan. 28, 2008

  • French government sues Ryanair over Bruni-Sarkozy advertising

    Carla: "With Ryanair, all my family can come to my wedding"Seen in Le Figaro, en francais.Link to original post

    By • Jan. 28, 2008

  • Free Sample and Preview: Personal Branding Magazine - Issue 3

    This week I want to celebrate the release of Personal Branding Magazine Issue 3. The full issue will debut this Friday, February 1st, to all paid subscribers. To sign up for the magazine, please visit the homepage. It's $12.95 for 4 issues and half of the proceeds benefit The American Cancer So...

    By • Jan. 28, 2008

  • What Comes After CRM?

    With the advent of the social web it seems like businesses are viewing it as a tool to leverage CRM (Customer Relationship Management) systems. Most of the conversations around CRM and the social web are centered around the "tools of the trade" and how to integrate these tools into new CRM Sys...

    By • Jan. 28, 2008

  • Measuring the ROI of your social media marketing programme

    In the course of hosting social media workshops to support your corporate brand, your employer brand and your internal brand strategy, I always like to ensure that we finish the session with an action plan for the next 90 days. Included in the action plan are SMART (Specific, Measurable, Achiev...

    By • Jan. 28, 2008

  • The Role of PR in Social Media - a podcast with Doug Haslam and Shel Holtz

    Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for everyone in the media business today.How does the social me...

    By • Jan. 27, 2008

  • Is Your Social Marker Good or Bad?

    The social web is creating a reversal in the process of managing customers. People learn from people and subsequently are avoiding influence from institutions rather the conversations of people, one to one to millions, have become the power of influence. These conversations are creating "social...

    By • Jan. 26, 2008

  • How to get started with social networking and social media marketing

    Have you been wondering how you might engage in social networks for your business?Very often I am asked but how might social networks be relevant to a specific audience. When I talk through social media platforms, I cover what I call focused or targeted social networks - where the social networ...

    By • Jan. 26, 2008

  • The Corporate Newsletter in a Web 2.0 World

    Like most people who entered the corporate workforce in the last century, I came of business age with the "company newsletter", a compendium of all the news that the company wanted me to know, rarely useful in its own right but far more valuable as a rich source of parody. More often than not,...

    By • Jan. 26, 2008

  • Quotes from the week of 26 January, 2008

    "All we did was add more elves." Ann Bologna, president of Toy, on the success of the "elf yourself" campaign for Office Max, that drew visitors to visit the site and create 123 million elves, translating in to a reach of 26.4 million people. "The difference is that we now have to provide a li...

    By • Jan. 26, 2008

  • Late-Deciding Voters and Last-Minute Search Advertising

    Cross-posted on techPresident Political campaigns typically use search advertising primarily for long-term list-building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?...

    By • Jan. 25, 2008

  • Startups: Executive Hiring Challenges or Beware of the Suits

    In a recent post about Atlassian's quest to hire a VP of Marketing, I hinted at a bigger subject: the dilemma almost all successful and fast-growing startups face at some point. When they reach 150-300 employees, should they still hire "startup talent", or is it time for them to bring in some g...

    By • Jan. 25, 2008

  • Principles vs. Policy Driving Social Media & Business

    We had an interesting experience yesterday as we were designing and executing a great social media program. I felt all warm and fuzzy inside as my folks created a really smart plan and began the engagement portion of the program. Then we ran into "policy." Policies are put in place to help commu...

    By • Jan. 25, 2008

  • Are Markets Gaining Wisdom?

    Ever wonder what is being learned from the social web? Is there any sign of new wisdom? Anything new being learned? If so where is this wisdom in the marketplace? According to a CMO Council survey of 800 senior marketers, 37.6 percent of respondents say annual budgets will not change in 2008, w...

    By • Jan. 25, 2008

  • XMPP (a.k.a. Jabber) is the future for cloud services

    There's a new firestorm brewing in web services architectures. Cloud services are being talked up as a fundamental shift in web architecture that promises to move us from interconnected silos to a collaborative network of services whose sum is greater than its parts. The problem is that the prot...

    By • Jan. 24, 2008

  • The Evolution of Social Media Releases

    The conversation about Social Media Releases (SMRs) as well as the tools to create them continue - albeit slowly. Each time someone introduces something new, we place a new stake in the ground and reignite an important conversation.Maggie Fox released a new Social Mediaservice called Digital Sn...

    By • Jan. 24, 2008

  • Twenty Years Ago was a Long Time Ago

    In 1990, Michael Porter, who is evidently a guru for marketing folks (though I'd never heard of him until I started my MBA) - wrote an article in the Harvard Business Review entitled, "The Competitiveness Advantage of Nations." You guessed it, I have to read it for class.It's amazing how much t...

    By • Jan. 24, 2008

  • Blogging Davos

    Tooling on Twitter this morning, I stumbled cross Robert Scoble's inducement to follow his reportage from the World Economic Forum in Davos. Since his tweet was short and non-specific (aren't all tweets?), I passed it by: Scobleizer [seesmic] Qik video - http://seesmic.com/v/XDV3jG... 14...

    By • Jan. 24, 2008