Content Marketing: Page 666

  • Customer Loyalty is Real-Time

    I put "customer loyalty" in the same category of happy myths as those of creation science, voter intelligence, and brand equity. Most loyalty programs are just another form of sales incentive. Call them what you want, but point or mileage accrual engenders little more trust or conviction tha...

    By • Jan. 24, 2008

  • Reputation Management for New Media

    A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the acce...

    By • Jan. 24, 2008

  • Where is a wiki not an editable web page?

    At the Northern Voice 2008 kick-off Dinner Party, of course! The party will be held on Thursday, February 21 at the Polynesian Room, in Vancouver's Waldorf Hotel. Northern Voice is a great conference. I spoke there last year on Building Rich Communities with Wikis, and I'll be speaking again th...

    By • Jan. 24, 2008

  • There's Just One Week Left To Enter One Show Interactive 2008

    The One Show Interactive 2008 Call For EntriesIf you don't deserve an award, who does?Enter now at www.enteroneshow.org You work with new media because you understand how to build a connection to your audience. You champion interactivity not because it's trendy, but because it is the fastest wa...

    By • Jan. 23, 2008

  • What are the Tricks of Your Trade?

    Over the years companies have developed the "tricks of their trade". Most of the tricks have been centric to sales and marketing. Using print, Television and on line techniques the self proclaimed professions of "tricks" have prospered from selling their "tricks" to companies. The typical objec...

    By • Jan. 23, 2008

  • My Radical Plan for Saving Sears

    With profits expected to be less than half what they were this time last year, Sears has announced plans to restructure itself out of the department store business. Chairman Edward S. Lampert will divvy the company into 50 or more separate operating businesses, each with its own operating exec...

    By • Jan. 23, 2008

  • Cult of the amateur: provocative idea, wrong lens

    If you loved Wikinomics, you've got to read Andrew Sheen's "The cult of the amateur." It forces your brain to take a compare the seductive arguments about knowledge democratization, and the decline of social values as a result of user-generated content. On the face of it Sheen is a cross between...

    By • Jan. 23, 2008

  • The Face of Integrity

    Meet Le Hien Duc, she is seventy seven years young and a retired school teacher and community activist living in Hanoi, Vietnam. Last night she was honoured in Berlin by Transparency International as one of two recipients of the annual Integrity Awards. Le Hien Duc is a grass roots organiser...

    By • Jan. 23, 2008

  • Why Are You So Afraid Of Conversation?

    A quick thought.I'm currently working my way through Joseph Jaffe's book 'Join The Conversation.' I've just finished Chapter 10, "Why are you so afraid of conversation?" which was written entirely by members of the online community via a wiki.The chapter contains an insight from Mitch Joel that...

    By • Jan. 22, 2008

  • Is This Better Than Beacon?

    When Facebook launched Beacon it created a stir throughout main stream media relative to privacy concerns. Amy Tiemann of CNET wrote: "The bad news about Facebook's Beacon program, user tracking, and privacy concerns just keeps piling up. Now Facebook is under fire from consumers, journalists...

    By • Jan. 22, 2008

  • Weekly Political Marketing Quick Hits â€" Week of January 21, 2008

    McCain's Web Ad Responds to Swiftboat-like attack. Watch the video, and see also McCain, Huckabee Trade Friendly Fire. Clinton and Obama Open Silicon Valley Offices. "The new office openings coincided with a cleverly-timed campaign advertisement, which ran this past Sunday during Clinton's tele...

    By • Jan. 22, 2008

  • Measuring the Value of Social Bookmarking Referrals

    This morning I read an article by the BlogOnExpo blog, which discussed "Why 100 Organic Visitors are better than 10,000 Social Media Visitors" Basically, the article made an argument that the quality of "social media visitors" in comparison to the quality of organic visitors is notably lower. (W...

    By • Jan. 22, 2008

  • The press release evolves again

    Maggie Fox's Social Media Group, which is one of the most innovative boutique agencies specializing in new media marketing, has developed a new version of the Social Media Press Release (SMPR), which was pioneered by Shift Communications in 2006.The SMPR differs substantially from the tradition...

    By • Jan. 22, 2008

  • Saving Face After a Tough Product Demo

    All PR people fear the bad product demo. I remember being in a room with a very significant journalist at The Wall Street Journal years and years ago and our demo of the latest version of our product simply would not work right. Let's just say instead of going to our next meeting we headed direc...

    By • Jan. 22, 2008

  • How Active Are Our Conversations?

    There are those that discount the shifts created by the social web as hype and or temporary fads fueled by the youths attraction to MySpace. Whatever the opinion one cannot ignore the data and its potential meaning nor can one ignore the accelerated rate of technological advancements. Conversa...

    By • Jan. 22, 2008

  • What is customer engagement for? Your customers need engagement more than you do.

    (This post first appeared in the 2nd Online Customer Engagement Survey Report by cScape and E-consultancy which you can download for free, registration needed, here.) "We need to engage with our customers to improve our conversion, loyalty and retention metrics", says a keen young marketing cons...

    By • Jan. 21, 2008

  • Admit it, Social Software is goofing off at work

    I love when reporters ask me whether social software can be productive in the enterprise. Their questions always begin with something like, "why would an employee use something like Facebook at work?" (First off, if it actually was Facebook they wouldn't use it for work, but that's a different ...

    By • Jan. 21, 2008

  • Is it an Evolution or Revolution?

    Today, word spreads quickly! The social web has empowered people to have a collective voice about anything and everything. These voices are having influence that if ignored it only fuels the waves of conversations.When there is a tectonic shift in the sea of co...

    By • Jan. 21, 2008

  • Clearspace 1.x, 2.x, and Jive's New Release Train

    For my first Jive Talks post, I'd like to talk about some of the changes we're making to the release train in 2008:Internally, we are committed to continuing with an agile development process based on 3 week iterations. At the end of each of these cycles, we will make the current code available ...

    By • Jan. 20, 2008

  • Up for Sale!!

    While meandering through the traffic on Marine Drive one fine day, my vision was deterred by the glisten coming from the side .I veered my eyes towards the direction of the light and saw a rainbow coloured waterbody necklacing the road.To the sheer pleasure of my senses,I could see the water dr...

    By • Jan. 20, 2008

  • What Were They Thinking?

    Sometimes when you read the news you have to ask yourself "What were they thinking?" This is becoming a common reaction to users of social networks as they read about what traditional business mindsets, especially those who mange PR, do and say as a reaction to possible threats to their brand ...

    By • Jan. 19, 2008

  • A welcome measure of relief in endless metrics debate

    It has become almost cliché for media professionals to complain about the lack of measurement tools for new media campaigns. The Internet is the most measurable medium ever invented, yet marketers continue to squabble about which metrics are most meaningful. So it was a pleasure to read Katie ...

    By • Jan. 19, 2008

  • Waggener Edstrom's Narrative Network Measures The Noise

    A while back I attended a PRWeek and Waggener Edstrom event at the posh Hotel Palomar here in Big D. The event was titled Campaigns in the 21st Century: Measuring Perceptions. Dan Gallagher delivered an interesting look at how they analyzed content being created on the web related to the Presi...

    By • Jan. 18, 2008

  • 12 types of value from an external, corporate blog

    Blogging outside of the firewall has some measurable numbers for determining ROI. However, it also offers noticeable value that doesn't always translate to numbers. The following is a list of the kinds of value blogging offers a business and how that value can be determined.Lead Generation Perh...

    By • Jan. 18, 2008

  • Corporate Podcasts

    Podcasting should have a place in every marketer's budget - especially for lead nurturing and installed base customer communication. Why? The simple answer: easy to consume content anytime, anywhere - many listen to their favorites while exercising, driving, running errands, waiting in lines, an...

    By • Jan. 18, 2008