Content Marketing: Page 672

  • 5 Ways to Apply Social Media in the Travel Industry

    In my previous post this week, I talked a little about my honeymoon planning frustrations, which led me to delve into the social media applications and the specific tactics that the travel industry as a whole should adopt. As I started reading a little bit into it - I stumbled upon an article b...

    By • Dec. 21, 2007

  • How Much is Your Personal Brand Worth?

    Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don't drift away from your personal brand. A marketing firm isn't going to hire a veterinarian and a hospital isn't going to hire a CFO. Thes...

    By • Dec. 21, 2007

  • SlideShare and Social Media

    As I sit slowly losing my mind as my flight from SFO to BOS is delayed yet again (for the second time in three weeks) I'm gazing around the terminal listening to the boys next to us dropping the F-bomb every other word, the woman sitting behind my colleague with the "I ate an 18-Wheeler" tee and...

    By • Dec. 21, 2007

  • How Not To Deal With The Media?

    Newfoundland paper 'The Telegram' recently published an article detailing an email trail between Newfoundland journalist Craig Westcott and Elizabeth Matthews, the Director of Communications for Newfoundland and Labrador Premier Danny Williams. Check out the article - it makes very interesting ...

    By • Dec. 21, 2007

  • links for 2007-12-21

    Top 10 marketing blunders of 2007 Catch up on the eye-roll-inducing examples you may have missed. (tags: marketing lists) Ding dong, Digg is dead Another example of the reality of social media falling short of its utopian ideals. Lengthy stream of comments shows that lots of people don't dig ...

    By • Dec. 21, 2007

  • Where the f$#@ is my market?

    There is one small detail that a lot of us forget when we jump in to a new venture. The one nit-picky thing is that it is usually a good idea to have a maket to sell in to. Some products find a market. Some will disrupt a market. A few will capture a market, and even fewer will create a market. ...

    By • Dec. 20, 2007

  • Job hunting and speed dating

    A WIRED story about the web 2.0 speed dating sites reminded me about the value of instant, real time feedback in another type of courtship: Job hunting. Unlike the old days of waiting for the newspaper to land on your doorstep, faxing your resume to the "black hole" and waiting a week or so for ...

    By • Dec. 20, 2007

  • Name and Image Association as Part of your Personal Brand Strategy

    When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or so...

    By • Dec. 20, 2007

  • Normally PR people should stay behind the scenes

    but in the case of Todd Brabender. He deserves his moment in the spotlight. He found a niche (the Fish 'n Flush et al). He serves his clients well, and he was was rewarded with a WSJ article, a dot drawing and the guarantee he won't be short of clients any time soon.Enjoy your holidays Todd. Yo...

    By • Dec. 20, 2007

  • "Brand of Brothers: A Social Media Chorus"

    Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? Way back in the day, a brand was a symbol burnt into the hide of...

    By • Dec. 20, 2007

  • How Many More Can We Take?

    Last week, BusinessWeek's Rob Hoff wrote a short but interesting post about major enhancements coming to LinkedIn. Arguably the most interesting take-aways came from reader responses. "James" wrote, "Sites such as Facebook, MySpace, Linkedin and others are pointless!" Messels writes, "SNS are t...

    By • Dec. 20, 2007

  • I tried Three's new Skype phone and I liked it

    Before leaving for California, I was approached by Matt from 3mobilebuzz.com to test Three's new Skype phone. I don't usually bother reviewing products (albeit for a few books) but I live in London and my new company is in Mountain View, California. I am on Skype daily with our partners over th...

    By • Dec. 19, 2007

  • Product Research Through Social Networks

    Product Research Through Social NetworksDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Dec. 19, 2007

  • The Power of Personal Blogging: Krishna De

    I was floundering between Twitter and blogging guilt this morning when I noticed Krishna De pop up on my Twitter friends. I had the good fortune of meeting Krishna this fallk when I was in Dublin. I had been reading her blog (you should read her) and when I was in town working with my team at Og...

    By • Dec. 19, 2007

  • Why Social Media Makes it Possible for Gen-y to Succeed

    It's challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale. Starting a blog is really a simple process, which doesn't require much learning by member...

    By • Dec. 19, 2007

  • Building a successful personal brand: what we can learn from Will Smith

    Watching Jonathon Ross on TV last Friday night I was struck with something actor and Hollywood legend Will Smith said during his interview. Jonathan was talking to Will about his singing career and asked him if he missed it or was it just a sideline for him. Will replied: "I realise that to ha...

    By • Dec. 19, 2007

  • "Search Wars: The Fight For the Third Page"

    Get ready to add another marketing buzzword to your list. Last week's announcement of Google Knol launched the first bout in the struggle to control the Third page. While not as electrifying as the Third Rail, not grabbing control of the third page could be equally threatening to GOOG's quest f...

    By • Dec. 19, 2007

  • Leaving IBM and starting a new adventure/company.

    Dear reader... Time has come for me to take on a new adventure. After 8 fantastic years with IBM I have taken on the opportunity to create a new social media agency together with Leads United, a leading Belgian PR agency. Today we announced Blackline, a social media consulting agency which will ...

    By • Dec. 18, 2007

  • Surface Computing to go mainstream 3 to 4 years from now?

    Think Minority Report:Link to original post

    By • Dec. 18, 2007

  • Social Media Marketing Is a Race Against the Clock

    This weekend I had my first chance in a long while to see a movie. I arrived at the theater earlier than I had planned. I bought my ticket for "No Country for Old Men" and found myself roaming around the 16-screen multiplex with some time to kill. Naturally, I gravitated towards the arcade games...

    By • Dec. 18, 2007

  • The Top 10 Most Underappreciated Metrics To Track in 2008 - Part II

    This post is the continuation of a topic I started yesterday all about the right metrics to focus on and how many marketing teams may be using the wrong ones without realizing it. In Part I, I shared 10 meaningless metrics that brands should consider moving away from. Most of those metrics a...

    By • Dec. 18, 2007

  • Why don't we just ask?

    Why are marketers are often reluctant to ask for feedback? Surveys are so easy to do and people are so willing to tell you what they think. Yet surveys seem to have been overshadowed in a world of social media, and trackbacks, and the ability to dig deep and look at keywords. While I am a huge...

    By • Dec. 18, 2007

  • When Showing Up Isn't Enough

    About three years ago, I was a teacher at a small charter school in San Carlos, California. One of my 14-year-old students was diagnosed with leukemia. Her family's battle to find bone marrow donors was really gut-wrenching. A few weeks ago, local tech events guru Christian Perry wrote a postin...

    By • Dec. 17, 2007

  • Anyone for a Snowball Fight?!

    Have you seen our new Facebook application yet?! Last week we launched our very own Facebook application in the form of a Snowball Fight game! OK, so there's no snow at the moment, but don't let that spoil the fun! With KMP's fun Snowball Fight Facebook application, simply choose which direc...

    By • Dec. 17, 2007

  • Extending PR's Influence Through SEO

    Seth Roseman, a friend of mine, recently confided in me about the challenges of getting publicity as a CEO of Payless Décor, a discount window shades and blinds business here in Atlanta. "At my current company, we have a very compelling mix of quality and price, but in a competitive market, it ...

    By • Dec. 17, 2007