Content Marketing: Page 673

  • The Top 10 Most Overused Metrics of 2007 - Part I

    We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gau...

    By • Dec. 17, 2007

  • What Will 2008 Bring?

    There are many prognostications as to what changes are likely to appear within the social web in 2008. We've reviewed over twenty different opinions from the blogosphere, from financial analysts and the self appointed technological gurus. It is based on these reviews and our own opinions that ...

    By • Dec. 15, 2007

  • 10 minutes to get your point across?

    If you've got to sell someone on something, 10 minutes can be an extremely long time or an extremely short one. In my opinion, you've actually got 30 seconds to a minute to try and sell an idea, and then 9 minutes to allow someone to confirm their first opinion.John Cook, VC reporter for the S...

    By • Dec. 14, 2007

  • Blogging at Beneath the Brand

    I was honored to be asked to blog at Beneath the Brand, a group blog sponsored by Atlanta-based Talent Zoo which covers the worlds of marketing, advertising and media. The site features frequently-updated, industry-relevant content with just a twist of humor. I'm happy to be a contributor and ...

    By • Dec. 14, 2007

  • Social Data Applied: Looking at travelers

    by Josh Bernoff Charlene's April post about the Social Technographics ladder got picked up by hundreds of bloggers -- no surprise since it's some of the only hard data out there about how different people participate in social technologies. Now it's time to show how that data can be put to use. ...

    By • Dec. 14, 2007

  • Building a list of hits and misses in PR, Marketing, Social Media, Communications

    I am compiling a list of things that went wrong, and the things that greatly improved PR, communications and marketing this year. Locally, nationally, across the pond. Got any suggestions? Some directions: 1. Most embarrassing PR moments. 2. Stupid quotes, and also the most eloquent ones. 3. A...

    By • Dec. 14, 2007

  • New Business Model: Brand First, Compensation Second

    For 4 months I've been thinking about a new business model dealing with personal branding. I had an awakening a few weeks ago. I've noticed that there are many people who try to make a quick buck by doing mediocre work. People put advertisements on their blogs, accumulating between $10 and $1...

    By • Dec. 14, 2007

  • Why They Don't Get It

    We've been examining how businesses can use the social web to unleash the "power" of relationships. In our examination we've read studies of different industries using blogs, social networks and social media in general to accomplish business objectives. We've also interviewed business executive...

    By • Dec. 14, 2007

  • Pandemic Labs quoted in Social Marketing article from Wharton Business School

    Pandemic Labs co-founder, Matthew Peters, is quoted in an article published yesterday in the WhartonBusinessSchool magazine, "Knowledge@Wharton." The article, entitled "Social Marketing: How Companies Are Generating Value from Customer Input," discusses numerous aspects of the industry. The arti...

    By • Dec. 14, 2007

  • New Editorial Direction for Pirillo? Or Are We Bloggers Facing Content Hackers?

    Chris is a capitalist at heart, so I'm not sure what to think of some of the posts appearing on his site today. See screen grab. Clearly, this is not copy written by Chris. It does remind me that I need to make a run to Nordstrom's though... We've faced some content weirdness ourselves lately t...

    By • Dec. 13, 2007

  • Too Clever By Half

    Cleverness comes pretty easy to marketing folks. If we weren't clever, we'd have a harder time staying employed, but there are times when it can go to far. Here's an example. For the last six months, I've been maintaining a portal on Microsoft Office SharePoint Server (MOSS) for the sales team...

    By • Dec. 13, 2007

  • "3sday's 3Q's in 3 Min: Jeremy Pepper, POP! PR Jots"

    It's cold outside. Why not warm yourself with today's inflammatory "Stick It To The Man" edition of "3Q's in 3 Min." Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro's or anyone with something to say about social media in front of the c...

    By • Dec. 13, 2007

  • Data protection, security myths and citizen data repositories

    The UK Prime Minister, Gordon Brown, admitted today that his government has a long way to go on data security, but he also claimed this was a problem for both private and public sector bodies around the world. I think that is what they call an understatement. As time goes on, more and more exam...

    By • Dec. 13, 2007

  • In the Box? . . . Out on the Edge?

    So now content is at the top of the chain. Not sure that has ever been any different, but now the programming framework to consume and distribute it is decaying. Why? We all want what we want when we want it. Simple. The media empires don't support such. The intersection with marketing,...

    By • Dec. 13, 2007

  • AAF Poll: Ad spending on social networks receives favorable tally

    I subscribe to the AAF SmartBrief daily email newsletter. In a special edition sent today included was this poll, which I'm guessing lo0ks forward to 2008 ad spending. (Click to enlarge) Things look promising for the online space, wouldn't you say? BTW, I've not found this online yet, but, t...

    By • Dec. 13, 2007

  • Le Web3 2007 - a big hit!

    After last year's Le Web3 experience, my expectations for this year's Le Web3 were very low! However, Loic, the conference's organiser obviously took all of the criticisms of last year's conference on board and delivered a fantastic conference this time out. The talks were great, the venue was p...

    By • Dec. 13, 2007

  • Shifting to "Open" Strategies

    When Google announce OpenSocial the spin was about how many of the existing major network players were joining their OpenSocial Alliance. That was within the last sixty days. This week we see the same players who where paraded as "collaborative partners with the OpenSocial Alliance" launching ...

    By • Dec. 13, 2007

  • Facebook Pages Making Significant Traction For Major Label Myspace Musicians (But Indie MySpace Bands Are Hitting A Wall)

    Facebook's Pages feature, which debuted only five weeks ago, is beginning to gain significant traction on MySpace's four-year-old music platform, with some interesting results. Based on a sample of MySpace artist Top Tens in three categories (Unsigned, Indie and Major-Label),major-label band...

    By • Dec. 13, 2007

  • Google Searchability and Personal Branding Collide Face-to-Face

    In collaboration with Robert David Hunter, one of Personal Branding Blog's best commenter's. We work to develop personal brands to let people know who we are and what value we bring to professional relationships, be they people or companies. It's important to remember, though, that a well arti...

    By • Dec. 13, 2007

  • Facebook to license platform methods and tags to counter Google's OpenSocial

    Extract from Facebook's announcement:"Now we also want to share the benefits of our work by enabling other social sites to use our platform architecture as a model. In fact, we'll even license the Facebook Platform methods and tags to other platforms. Of course, Facebook Platform will continue ...

    By • Dec. 13, 2007

  • Don't tell me you love me, show me

    Monday morning, en route to catch a pre-dawn flight to Cincinnati, as I hovered between coffee induced alertness and the fog of sleep deprivation, it dawned on me that a great metaphor for old marketing versus new relationship economy communication is the death of the "Grand Gesture". You know...

    By • Dec. 13, 2007

  • The Tech Journalist Migration

    David has written a series of recommendations for PR pros for Sam Whitmore's Media Survey on how to reach those tech journalists who have gone on to analytical or vendor-sponsored roles. You can also read what Brian Fuller, a former journalist himself who is now with Blanc and Otis, has to say...

    By • Dec. 12, 2007

  • Euroblog conference to take place in Brussels.

    Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.I was there last year and did a short interview about the findings with the researchers then. If you are even remote...

    By • Dec. 12, 2007

  • Why people connect with people

    Have you ever considered why so many people look for other people to connect with? Think about it for a minute. Over 500 million people are profiled in social networks of one form or another and growing at over 30% a year. There are over 700 different social networks available for anyone to jo...

    By • Dec. 12, 2007

  • London's SNM Seminar

    I'm still recovering from the Social Network Marketing seminar in London on the 29th. Good stuff: It was great to see so many people there to learn more about the whole topic, and a lot of companies went away with practical ideas on how to use Web 2.0 in their own environment. Not so good: Th...

    By • Dec. 12, 2007