Content Marketing: Page 671

  • The Most Significant Personal Branding Statistic of 2007

    Pew Internet and American Life Project reported on December 16th that 18% of working college graduates said that their employer expects some form of self-marketing online as part of their job. Reading this part of the research report made my day, as it is highly in favor of personal branding. I...

    By • Dec. 31, 2007

  • 2008: A Wave of Business Adoption?

    Business tend to move when crowds of people move.The social web has over 500 million individual participating which, when compared to a country, makes the social web the third largest country in the world in terms of population. The People's Republic of China has 1,322,874,560 people. India has...

    By • Dec. 30, 2007

  • Expectations for 2008

    Big 2.0 shakeouts Whether or not a "S&L part deux" recession occurs, Web 2.0 startups will be forced to become responsible. That means they'll need to focus on profitability or close shop. More of them will address industry verticals to help gain traction. "Social Productivity" stampede be...

    By • Dec. 30, 2007

  • Unlocking the Extended Enterprise - Part 1 of 3

    Social productivity is all about getting stuff done through visibility, influence and engaging those people that you do not normally work with everyday. As work is introduced, stakeholders from diverse backgrounds and experiences can chime in to provide valuable insight and move the work effic...

    By • Dec. 30, 2007

  • Unlocking the Extended Enterprise - Part 2 of 3

    In the first part of this series, Chris elaborated on a number of categories that represent the kind of framework we're using to connect Clearspace and CSX. This helps us visualize how the whole company can become better integrated with not just customers and partners, but also other industry t...

    By • Dec. 30, 2007

  • Unlocking the Extended Enterprise - Part 3 of 3

    Last week in part 2 of the Extended Enterprise series, I blogged about the value that external communities offer to the internal business community. Now, I'd like to share some strategy for how to grow the kind of community that delivers on that value.In our sister market, CRM, the post on Searc...

    By • Dec. 30, 2007

  • How many does registration keep out?

    The answer is inherently unknowable, of course, but my friend Scott Karp of Publishing 2.0 had a great post recently about the ROI (return on investment) of registration systems â€" something he only thought of when he got prompted to log in at the New York Times after somehow getting logged out...

    By • Dec. 30, 2007

  • Online PR Lessons of 2007

    What we learned this year can provide direction for online PR strategy in 20089 Search is important to PR. What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display ...

    By • Dec. 29, 2007

  • CommitteeCaller: Cool Technology, Bad Approach to Lobbying Congress

    A couple of weeks ago, a new application showed up on Boing Boing that at first glance would seem to be a reasonable approach pressuring Our Elected Representatives: give the system your phone number, and CommitteeCaller will connect you with the office of each member of a given Congressional co...

    By • Dec. 29, 2007

  • Dividing Factors: Business vs. People

    Social Tools are changing the way business gets done. IBM, Toyota, even Wells-Fargo Bank, have invested serious money in Second Life and are using blogs to engage customers, people; many corporations are building their own social networks to serve employees and to create commerce amongst custom...

    By • Dec. 29, 2007

  • Thumbs Up to Warner Music and Amazon

    Perhaps the recording industry will step away in mass from its ridiculously litigious and DRM-laden nature after all. Time will tell, but yesterday's news from Warner and Amazon is a welcome development for music lovers who like to purchase their tunes legally and don't want to be chemically de...

    By • Dec. 28, 2007

  • The Presidential Campaigns Can Sell Your Issue! (Through Google Ads)

    I almost missed it in the pre-holiday frenzy, but last week Kate Kaye of Clickz wrote up an excellent way to use Google Ads (in this case funded by a Google Grant) to hitch your promotional wagon to a presidential candidate's star: The Environmental Law and Policy Center gets up to $10,000 wort...

    By • Dec. 28, 2007

  • Brand Matchup: Brad Pitt and Shampoo

    Friday's are great for playing games, as we get excited for the weekend. This is the third round in a series I call "brand matchup." Match Brad Pitt's personal brand with the shampoo product brand listed below. Please leave your answers in the comments section. Round 1: Bill Gates and Coffee B...

    By • Dec. 28, 2007

  • 10 Points for Business Transformation

    There is an old saying, "if you stay in this world you will never learn another one." Learning the dynamics, the art and the science of the new world created by the social web is one of the foremost challenges for businesses. Current business theories are correct in their own world, but the pr...

    By • Dec. 27, 2007

  • Worldwide Leader in Social Media?

    Well, not quite. But after some early bumps in the road I'm actually impressed with a couple of things that ESPN.com is doing these days. First what they are STILL missing: They still don't provide RSS feeds for some of their most popular content, including the pride of Holy Cross, Bill Simmons....

    By • Dec. 26, 2007

  • The Queen 2.0

    This is especially for those of you in marketing that want to control and command your brands and messaging. You don't want any corporate stuff on YouTube because you are afraid of the loss of control that this creates for your precious brands and campaigns. You want the material on your own we...

    By • Dec. 26, 2007

  • Re-engineering Sales & Marketing

    The very foundation of sales is to engage with current and prospective customers with the aim of demonstrating the business value and proposition of ones products and services. The foundation of marketing is designed to position an organization in markets which have a need for specific product...

    By • Dec. 26, 2007

  • Online identity management: are you managing your digital footprint?

    How confident are you about your online reputation? Have you ego surfed your personal brand online recently? Recently published research indicated that nearly one-half of US adult Internet users surveyed have used a search engine to look for information about themselves. That is more than twice...

    By • Dec. 26, 2007

  • Identity Through Brands

    More articles discussing the role brands and consumer products play in self-identity and personal branding... <!--[if !supportEmptyParas]--><!--[endif]--> In The Only Sweater a Mom and Analyst Could Love, author Matthew Weiner describes the 'between the lines' nature of gift giving...

    By • Dec. 24, 2007

  • Too much talk, too little execution for our personal brands

    Too many people say they are going to do something, without the ambition and confidence to actually follow-through. I've had many friends and acquaintances alike saying "I want to start a business" or "My idea is to ______." We only live for so long, so you really need to take chances. Also, ...

    By • Dec. 24, 2007

  • Google News Sources Have Their Say, But Can They Source Another Google Business?

    The New York Times ran a story about Google News' "Comments From People in the News," which encourages people quoted in articles to submit comments. According to the article it is still to be determined "whether articles with comments have higher click-through rates, which brings us to the corpo...

    By • Dec. 24, 2007

  • Sample Corporate Blog Configuration - 70:30 ; 70:30

    We were invited by a prospective client - also a friend - to figure out possibilities of starting, what he termed, an 'HR blog' for his company. His stated need was to attract talent to join them and he wanted to use the blog to highlight their people policies and initiatives. Nice, however, pe...

    By • Dec. 23, 2007

  • TV will give up more ground to the Web in 2008

    FORTUNE: Techland Online TV at the tipping point « Annotated I think 2008 will be a big year for internet TV. The writers strike should help independent internet only video cross the chasm. Since the networks won't be able to do their big 'up front' pre-buy, the ad dollars will be moving online....

    By • Dec. 23, 2007

  • Why Banana Republic's Website Sucks

    I have been thinking a lot about how particular demographics use brands as a means of self-actualization and identity. Today I was with my sister at new outdoor fashion mall in Connecticut doing some Holiday shopping. I was marveling at how Banana Republic was filled with attractive young peop...

    By • Dec. 23, 2007

  • Customer Reviews... Valid or Fluff?

    Friday's Wall Street Journal featured an article, "New Marketing Style: Clicks and Mortar." In the article, they talk about companies including Cabela's and Staples, that are printing out customer reviews from their websites and attaching them to brick and mortar store displays. However, just t...

    By • Dec. 22, 2007