Content Marketing: Page 679

  • Stuck in the PR Past

    In taking the microphone at the Council of PR Firms' recent Critical Issues Forum, co-hosted by Ketchum's Rob Flaherty and Council prexy Kathy Cripps, I had hoped to balance the reality of agency existence with its social media aspirations.In a nutshell, the industry, including the largest inde...

    By • Nov. 21, 2007

  • Guest Post: Outdoor Advertising - Eye Sore or Art Form?

    By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest...

    By • Nov. 21, 2007

  • Do AOL's New Video Ads Have Political Potential?

    AOL has come up with what seems like a more graceful way to advertise within online video clips than the usual show-a-short-ad-before-the-main-event. According to Wired, here's how it will work: If you're watching a TV show, about 10 seconds into the video, a banner ad pops up at the bottom of ...

    By • Nov. 20, 2007

  • The 3 Types of Social Media Communities

    Social media communities are online properties in which members relate common experiences and interests. From micro-stock photo offerings like SnapVillage to colossal social networks like FaceBook to the ever-expanding blogosphere, communities online are as diverse as those found offline. Just ...

    By • Nov. 20, 2007

  • I'm A Micropublisher

    Looking at my Twitter account is pretty funny. It's not unlike my YouTube account, MyBlogLog account and many others like it. I get into these things early, get bored or disillusioned, and then all of a sardine get back into it later. My tweets stopped in March and have restarted now in November...

    By • Nov. 20, 2007

  • Ignite Featured in Crain's Detroit Business

    Ignite Social Media was the only social media agency featured this week in a Crain's Detroit Business story on corporate blogging. You can read the whole story by clicking here, although only subscribers get to see my smiling picture. (I know! Recent enough to subscribe, right?) The essence of...

    By • Nov. 20, 2007

  • The Perils of Losing your Laptop

    Mobile post sent by KFFBOS using Utterz. Replies. mp3 Link to original post

    By • Nov. 20, 2007

  • Brand Autopsy 6 - name that personal brand

    Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 5 Winner: NONE! The answer was...Owen Van Natta, Chief Revenue Officer, Facebook Hint: The moderatorLink to original...

    By • Nov. 20, 2007

  • Friendtser's Desperation: It's (Not) Complicated

    I signed into Friendster today out of pure boredom. Although not much has changed (aside from the majority of its original demographic migrating to Facebook) when I ran a search I did notice something new. Under 'Relationships' Friendster has added a trademark logo to the phrase "It's Complicat...

    By • Nov. 20, 2007

  • Guest Post: Creativity 2.E

    The Evolution of Creativity is Underway. Which Side Are You On?By David Armano Are you a Planner who thinks about design? Maybe you are a designer who obsesses about the business impact of your designs. Or you might be an Information Architect who thinks about motion, transitions, multimedi...

    By • Nov. 19, 2007

  • Beware malware online ads served via DoubleClick platform

    It was only a matter of time... Via /. The worst-case scenario used to be that online ads are pesky, memory-draining distractions. But a new batch of banner ads is much more sinister: They hijack personal computers and bully users until they agree to buy antivirus software. And the ads do their...

    By • Nov. 19, 2007

  • 10 Elements of Sustained Greatness

    Last week I attended and spoke at the Word of Mouth Marketing Summit hosted by WOMMA in Las Vegas (get the presentations here). The conference this year had great energy. Keynotes by Richard Tait of Cranium and Jeff Bell of Microsoft Xbox were inspirational. And it was much more executional-foc...

    By • Nov. 19, 2007

  • Is PR the rightful functional "owner" of social media?

    I don't read the Marketing Roadmaps blog often, but thank you to Susan Getgood for the inspiration (and I promise I'll become a regular now). Susan has a post on her blog today entitled "The Discipline of Social Media Marketing," from which I borrowed the title for this post. So, where does so...

    By • Nov. 19, 2007

  • PR needs to do its own PR

    George Simpson, a columnist for Media Post's Marketing Daily added this to the PR debate, with some harsh words. "Show me a child who says "I want to grow up and spend 15 hours a day writing meaningless press releases, begging for placement and swallowing my pride with arrogant writers"-and I ...

    By • Nov. 19, 2007

  • Flash competition

    Fellow BlogTalk 2008 organiser Thomas Burg is running a pre-launch games contest over on his new Playoo site. The competition is to create flash lite games for mobile phones and there is a top prize of $10,000 and a total prize fund of $25,000! Mobile phone gaming is going to be a huge area and ...

    By • Nov. 19, 2007

  • We Built This City On Bullshit Assessment Metrics

    I remember it clearly, even though it was 22 years ago. It was Hannukah, 1985. There was one album I wanted more than anything: Starship's Knee Deep In The Hoopla. Lucky for me, my mom trekked down to Cal-dor and bought it for me. Less than a year later, by late '86, I considered this album t...

    By • Nov. 19, 2007

  • Leading Norwegian PR-firms: What is social media?

    I work in a Norwegian PR-firm in Oslo. We have recently taken the position: "PR in social media". Corporations, media and leading PR-firms in Norway are curious about our social media strategy and the need for information is massive. Norwegian PR-practitioners have not yet the knowledge to run ...

    By • Nov. 19, 2007

  • Pay Per Click: Boom or Bust?

    Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote "I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!"To further explore pay per click's future, we turned to Steve and to Alan R...

    By • Nov. 19, 2007

  • 36: All about corporate blogging

    This week's virtual guest is Debbie Weill, author of The Corporate Blogging Book and an expert on business blogging. Paul met with Debbie at the BlogWorld Expo conference in Las Vegas and conducted a short interview, which we play here. Paul and David then discuss some of the more frequent que...

    By • Nov. 19, 2007

  • Apple Doesn't Get Social Media? Them's Fightin' Words

    Andy Beal committed heresy. He dared suggest that Apple doesn't really get social media and that they will need to figure it out sooner or later if they want to continue to thrive. While it's not surprising that Apple fans defended Apple, what is surprising is how many intelligent people showe...

    By • Nov. 19, 2007

  • Why I Worry About "Social Media Strategy"

    I'm a little worried at how I've seen the term "social media strategy" thrown about recently. I'm starting to overhear things like, "we're also working on a social media strategy." I worry about this. A lot. I think I worried aloud about it four or five times during my 20-minute session at Talk ...

    By • Nov. 19, 2007

  • MarketingSherpa Interview

    Sean over at MarketingSherpa pinged me last week to chat about best practices for adding social functions to a Web site. We talked for quite a while and he distilled my ramblings down into a great article. Here's the quick review of the 5 core steps we talked about: Tip #1. Choose where to allo...

    By • Nov. 19, 2007

  • Ugly

    OK, OK, I get it... it's the Future of Reading. It will change the world. Yet it's undeniable: it's ugly. "This isn't a device, it's a service." True, this is a much more compelling package than the Sony Reader was, but at least that other, "dumber" device had style. I can't help but comp...

    By • Nov. 19, 2007

  • Acronyms soup ... A pain in the -aas

    I wanted to echo an excellent post from ZDNet's Phil Wainewright about the over-used '2.0', '-aaS' and '-oriented' monikers. clipped from blogs.zdnet.com The tendency to slap '-as-a-service' on the end of anything that's offered as a shared service is now starting to rival the over-used '2.0...

    By • Nov. 18, 2007

  • Social Glass » Semantic Web vs. Participation [del.icio.us]

    "We want knowledge workers to impose their own structures, perhaps with minimal guidance through the use of patterns like scaffolding."Link to original post

    By • Nov. 18, 2007