Content Marketing: Page 678

  • Kafka to Facebook... turn off the lights a while

    Peter Kafka over at Silicon Valley Insider offers a modest proposal that could help resolve (or mediate) the blowback from unsmiling faces just now waking up to the feeling that Facebook supersized the back door to it's "Beacon Program" from the gitgo. Being one of the pedos viejos Kafka menti...

    Nov. 24, 2007

  • The Growth of Online Social Networks in the Real World

    by Dennis D. McDonald In Tim Berners-Lee on Social Graph: Ok, I Give Stowe Boyd takes Berners-Lee to task for confusing concepts and terminology related to "semantic web," "social network," and "social graph." I share some of Boyd's confusion, partly because of the technical nature of some of ...

    By • Nov. 24, 2007

  • My Valley PR Blog Interview

    Before I left town to start my four-city, west-coast speaking tour, I had the pleasure of being interviewed by Dan Wool of the Valley PR Blog. I talk about where social media is today, the trend toward transparency, my latest e-book, "The Blogosphere Cluebook" and what REALLY motivates bloggers...

    By Lena West • Nov. 23, 2007

  • Turkey 2.0

    When you think of Thanksgiving, you usually think turkey. And when you think turkey, you may think Butterball turkey. And when you have questions about your turkey, you may think Butterball's expert hotline. According to Butterball, about 100,000 phone calls will be made this year to their hotl...

    By • Nov. 23, 2007

  • The ROI of Communities - Part II

    Earlier this week I did some prep for a roundtable on the ROI of Communities at a conference held by the Canadian Marketing Association, and came across the most wonderful list of statistics, courtesy of Bill Johnston, and compiled by Joe Cothrel. Amazingly, I'd never come across these numbers ...

    By • Nov. 23, 2007

  • Understanding Web Design

    Jeffrey Zeldman has written an excellent article over at A List Apart concerning how we perceive web design as a discipline. It's an easy mistake to think of web design as an extension of graphic design, many designers have made the move directly from designing for print to online designs. Those...

    By • Nov. 23, 2007

  • Daring Fireball: Apple Needs a Nikon [del.icio.us]

    "Canon's cameras are better because there's Nikon â€" and vice-versa. Canon-vs.-Nikon arguments can get ugly, but in the end, they're arguments about two companies that make great cameras and great lenses. Apple has no such rival."Link to original post

    By • Nov. 23, 2007

  • The Shameful Strategies Behind Many Viral Videos

    TechCrunch posted a very interesting guest post today by Dan Ackerman Greenberg, who talks about the tactics his company uses to drive people to view videos on YouTube. Greenberg co-founded The Comotion Group, a "viral marketing" firm. He boasts that in the past three months he's achieved 20 mil...

    By • Nov. 23, 2007

  • Collin Douma hosts IAB panel

    It's today, and it's sold out... Creating For The Long Tail1:50pm, Thursday November 22, 2007, Scotiabank Theatre Toronto Interactive to the Max 2007Host: IAB and Marketing Magazine Moderator: Collin Douma, Strategist, Social Media GroupPanel: Michael Kasprow, VP, Creative Director, TrapezeD...

    By • Nov. 22, 2007

  • Join us at the next London Atlassian User Group

    Atlassian have decided to come back to London again this year. Atlassian's President, Jeffrey Walker will give us fresh news on Atlassian roadmap. He will be joined by Joshua Wold who shall talks about cases and tips. Headshift and netoCiety will be talking about enterprise social software whil...

    By • Nov. 22, 2007

  • Social networking has potential to drive mobile revenues, but also to add to network woes

    Social networking has experienced an explosion in popularity online; by the end of 2007 there are expected to be 230 million active memberships to such online sites. MySpace, Facebook, YouTube and Flickr are some of the main networks online, but there are many different variants, catering for a...

    By • Nov. 22, 2007

  • Jaiku versus Twitter - the revenge

    So Google's purchase of Jaiku has happened and I am delighted. It is a bit of the VHS versus Betamax battle - but where the better format wins! Jaiku is a much more accomplished, micro-blogging tool. It offers post comments/threads, groups, post/comment rss feed, external feed importing, embe...

    By • Nov. 22, 2007

  • Indica Xeta Shoot Contest: Interesting Consumer Generated Media experirement

    It must have to do with an enabling environment, coupled with dynamic brand managers, that many Tata group companies seem to be actively embracing social media and consumer generated media (await another post on this soon). Here is an initiative from Indica V2 Xeta - Xeta Shootout, attempts to...

    By • Nov. 22, 2007

  • Amazon 451 - Company Burns a Page from the Apple Marketing Playbook

    451, as in fahrenheit 451, the temperature at which paper burns.... I had that thought tonight when discussing Amazon's new e-book reader, cleverly named Kindle. My wife asked, "what's with the name?" I said, "who knows, but I'll bet the naming consultants spoke about Prometheus, the fire ...

    By • Nov. 22, 2007

  • SuccessFactors IPO a Success

    Amidst the ongoing market turmoil, SuccessFactors (SFSF) was able to price a successful IPO this week. The offering (co-led by Morgan Stanley and Goldman Sachs) priced at the top end of its proposed range ($10) and stands at $12.75 after the first two days of trading. Considering how bleak the ...

    By • Nov. 22, 2007

  • OpenSocial targets social apps API 'balkanization'

    Google's OpenSocial initiative to establish common, standard APIs for creating social-networking applications is still in its early days. But its impact for end users, developers, Web site owners, social-network operators and even business application vendors could be huge in the long run. In a...

    By • Nov. 21, 2007

  • Of cookies and connections, Pepperidge Farms' foray into conversational media marketing

    What do you get when you mix a famous snack maker, a group of women, and a well-known spokesperson? The Art of the Cookie, a new social network sponsored by Pepperidge Farms designed to bring women together around a plate of cookies and a glass of milk. As a newly self-proclaimed student of so...

    By • Nov. 21, 2007

  • Social media advertising, an oxymoron?

    A new blogger friend of mine forwarded this post, One Year of Social Media Spinning, written by MediaPost blogger Joe Marchese. The first paragraph contains the phrase "social media advertising." Excuse me, but isn't that an oxymoron? The core philosophy of the social media movement revolves a...

    By • Nov. 21, 2007

  • Personal brand contact forms vs direct lines

    By • Nov. 21, 2007

  • Online ads up â€" just not enough

    Yet another in a long (and I mean long â€" we're talking a decade or so) line of depressing declines in newspaper advertising levels, as detailed in a release by the Newspaper Association of America and in this Reuters story. And just to add insult to injury, Alan Mutter of Newsosaur notes both ...

    By • Nov. 21, 2007

  • Community: More Than a Tab

    Community: More Than a TabDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Nov. 21, 2007

  • Giving Thanks and a Piece of Social Media Pie

    Looks like we have a terrific meme happening through Kami Huyse, Rob Lagasse and now Geoff Livingston, who has tagged moi. They are all discussing what they are thankful for and giving us some terrific thoughts on people who really helped them along the way. I've been very blessed the past 12 y...

    By • Nov. 21, 2007

  • PR ain't the scourge of the earth

    If you're in PR this report published by The Arketi Group is a great affirmation that not all PR is badly done. It states that: "Almost all journalists (98 percent) say they prefer to receive news releases via email from companies they know, and 93 percent of business journalists say they pref...

    By • Nov. 21, 2007

  • Stuck in the PR Past

    In taking the microphone at the Council of PR Firms' recent Critical Issues Forum, co-hosted by Ketchum's Rob Flaherty and Council prexy Kathy Cripps, I had hoped to balance the reality of agency existence with its social media aspirations.In a nutshell, the industry, including the largest inde...

    By • Nov. 21, 2007

  • Guest Post: Outdoor Advertising - Eye Sore or Art Form?

    By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest...

    By • Nov. 21, 2007