Content Marketing: Page 678

  • 37: How to measure social media success

    This week our guest is Katie Paine, the social media measurement guru of the great northeast. Katie's an experienced journalist and PR professional who has spent the last several years developing a business around understanding the payback of social media campaigns. She has strong opinions abo...

    By • Nov. 29, 2007

  • For Social Media, Home Begins with Charity

    In another fine report by Heather Havenstein at Computerworld we learn today that charities are adopting social media technqiues and technologies faster than U.S. businesses, big and small, and colleges and universities. Go figure! The data comes from a survey conducted by the University of Mass...

    By • Nov. 29, 2007

  • Toyota Scion Moving Big in Virtual Space Marketing

    Since the car is really weird, Toyota has decided to make Scion the poster child of virtual marketing. The brand is in the following: There.com - Scion launched Club Scion in There.com, a three-story nightclub with dance floors, music and hot tubs. Each level reflects a different Scion model. Se...

    By Bill Ives • Nov. 29, 2007

  • Wiki Defense: How being completely transparent can help you in a pinch [del.icio.us]

    In his ongoing defense against doping allegations, cyclist Floyd Landis is using a strategy called "Wiki Defense" to draw attention to problems with his test results, bypass the mainstream media, and let people see the information for themselves.Link to original post

    By • Nov. 28, 2007

  • Business Challenges of the Social Web

    While adoption of entertainment and personal social networking apps have been very strong, business applications have yet to show much traction. Consider the stats: "Superwall" A Facebook App developed by RockYou! Concept 6/15/2007 Design 6/15/2007 Implementation 6/15/2007 to 6/17/2007 De...

    By • Nov. 28, 2007

  • Pluck hooking up media outlets with social networks

    NEW YORK (Reuters) - Online media syndication company Pluck Corp said on Wednesday it would give traditional media companies the ability to link their Web sites to online social networks like MySpace and Facebook. The move would allow people to leave comments on news Web sites that then show up...

    By • Nov. 28, 2007

  • Unexpected Axe effect -on Unilever

    There's one side effect about not being entirely sincere about your marketing. You could get called out, ranted about, and exposed. Or you could get body slammed as in having someone create a mashup.The latest is one guy's take on the hypocrisy of attacking the 'beauty industry' by Dove Soap (...

    By • Nov. 28, 2007

  • Some more video tips for marketers

    Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog call...

    By • Nov. 28, 2007

  • Guest Post: Taking the Professional Brand Online by Lief Larson

    Today is a special event. It is the first guest post ever on the Personal Branding Blog. This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I'm proud to support Lief and be featured on the mai...

    By • Nov. 28, 2007

  • You're Invited: Political Marketing Discussion

    Hi y'all, next Tuesday the DC chapter of the American Marketing Association is putting on a panel discussion about online political marketing and what folks in the business world can learn from it. I'm moderating, and I bet some of the other names on the panel might just be familiar. Should be a...

    By • Nov. 27, 2007

  • MySpace to add Facebook-like news feed plus other enhancements

    This blog is not intended to be a "did you hear the latest" type site, though I found this hard to resist. News Corp is making some badly needed changes to MySpace, according to MarketingVox, including a Facebook-like newsfeed and the creation of multiple profiles, so you can have one for pers...

    By • Nov. 27, 2007

  • Another SAPer Joins the Blogosphere

    Ed Brice, who runs Demand Generation for SAP Global Marketing has started a blog entitled Marketing Gimbal. Ed is a perfect choice to write this type of blog. Ed truly gets marketing and more than that, he knows what works and what doesn't, what we can throw away and what's new which we shou...

    By • Nov. 27, 2007

  • Social networking with a humble napkin

    If you think talking billboards, pop-ups and ads beamed to your cell phone are intrusive, consider what a company called NapAds are doing. They will create ads on napkins and place it in clubs and lounges where the hard-to-reach 18-34 demo hangs out. They aptly call it a way to be in on "the o...

    By • Nov. 27, 2007

  • Blogger Gets "Treated" Like a Journalist

    Now, this is interesting. The International Center for Journalists has awarded a Knight International Journalism Award to Egypt's Wael Abbas, "recognizing his role in bringing controversial subjects to the attention of his country's mainstream media and public." But the headline is that Abbas...

    By • Nov. 27, 2007

  • Memory as a Function of Social Media

    Entering the house last night I was still hammering away on the mobile phone trying to tie up some loose ends with a client, it had been a hectic albeit productive Monday back from Thanksgiving. As my eyes started to burn from the long hours of staring at a computer screen and my call wrapped up...

    By • Nov. 27, 2007

  • Just because you can, doesn't mean you should...

    The rules haven't changed THAT much. Molson has pulled it's Facebook advertising campaign after public pressure and denunciations accused the beer company of promoting drinking amongst young adults. There's always been a fine line alcohol companies have had to navigate in their marketing campai...

    By • Nov. 27, 2007

  • ING Direct's Tentative Social Media Effort

    I received an email today from ING Direct. Normally their emails go straight into my trash folder, but this one caught my eye. This one advertised a contest leveraging social media. The Canadian Superstar Saver Search (try saying that three times quickly) is straightforward - create a video expl...

    By • Nov. 27, 2007

  • Current launches integrated online and TV experience

    Current, the peer-to-peer news and information network, founded by Al Gore the former US Vice President, and entrepreneur Joel Hyatt, announces its UK launch. Current.com is a major media innovation, harnessing the interactivity of web 2.0 to Currents existing pioneering TV concept. The site of...

    By • Nov. 27, 2007

  • Seth Godin chooses blogs over social networks [podcast]

    There are many influencer's on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says "go...

    By • Nov. 27, 2007

  • How Your Creepy Ex-Co-Workers Will Kill Facebook

    Facebook's 'platform' strategy has sparked much online debate and controversy. No one wants to see a return to the miserable days of walled gardens, when you couldn't send a message to an AOL subscriber unless you, too, were a subscriber, and when the only services that made it were the ones th...

    By • Nov. 26, 2007

  • Old and New Media

    Two related items today: one new, the other old, but still fresh. Who hasn't heard of Kindle? If you answered in the affirmative, go back to Bulgaria. Truth is: the PR folks at a resurgent (buzzworthy) Amazon did a fine job to get the word out on the company's new book, blog and periodical elec...

    By • Nov. 26, 2007

  • Why the Future of Online Advertising is About Identity

    [ Cross-posting from Internet Evolution ] Facebook's recent push for "social advertising" is one of the biggest topics of discussion in the advertising industry this year. It's interesting that such a potentially disruptive idea is coming from somebody other than Google (Nasdaq: GOOG). The ...

    By • Nov. 26, 2007

  • Intermingling editorial and ads, a publishing unpardonable sin

    Sometimes I look for topics about which to blog, and sometime topics look for me... or so it seems. This post fits the latter. In doing my daily due diligence reading the 100+ RSS feeds to which I'm subscribed, not to mention the 1/2 dozen different daily email newsletters I receive, on three ...

    By • Nov. 26, 2007

  • SuperSport.co.za On The Right Track

    We don't have DSTv at home. This is, truth be told, more my wife's doing as she knows she'd see even less of me if I had multiple sports channels to pick from every hour of every day. Other than the sport, I don't miss DSTv - the rest of the programming is pretty average and repetitive. SuperSpo...

    By • Nov. 26, 2007

  • Bloggers Ask Better Questions Than Reporters

    At least, according to Christopher Beam at Slate: he reviews questions from two recent Mike Huckabee conference calls, one for reporters and one for bloggers, and finds that the bloggers asked much more substantive questions. Looking at the list, the reporter questions often focus on the horsera...

    By • Nov. 26, 2007