Content Marketing: Page 683

  • Good Eclectic Marketing Examples from Facebook Groups

    Rohit Bhargava provides a useful list of widely different ways to use Facebook groups for marketing in his post, 8 Marketing Ideas from Facebook Groups. He started his own group for readers of his blog, Influential Marketing. As Rohit writes, Facebook has the potential to become the umbrella net...

    By Bill Ives • Nov. 12, 2007

  • Control & Authenticity

    At least she didn't plant reporters in the audience. (Think Gannon and FEMA.) As I ponder the early salvos of the swift-boating of Hillary Clinton, I implore her PR handlers to take extra caution in the conduct of her campaign.Over the weekend, my right-of-center buddy Ike gleefully twittered t...

    By • Nov. 12, 2007

  • Sales 2.0: Taking sales to another level

    Yes, the '2.0' hype is getting somehow out of hand and the moniker now comes to Sales ... There's been a lot of talk recently about 'Sales 2.0' and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is under way to classify and clarify this latest v...

    By • Nov. 12, 2007

  • Everyone Wants a Fan Brand (But Cmon...)

    This week is the Word of Mouth Marketing Summit in Vegas. I have been promoting and talking about this as have others for a while now. One of the discussions that I am looking forward to having is about fan brands. These are those brands with a following. Apple qualifies. So does Flying Dog Br...

    By • Nov. 12, 2007

  • Links for 2007-11-10 [del.icio.us]

    Electrolux - Kitchen StageItalian SMNR from Electrolux Nat Geo Adventure - Social Media ReleaseSMNR from Nat Geo Adventure Counterpunching as a PR strategy « Hoi PolloiNotes on when to go head-to-head with a detractor What PR People Should Know About Social Media at Like It MattersA few thing...

    By • Nov. 11, 2007

  • links for 2007-11-11

    Voting Irregularities in Weblog Awards 2007? Engadget and Gizmodo Duke it Out Clearly SA is not the only place where blog awards suffer controversy. We need a global IEC for blogging comps... (tags: blogging web blogs competition awards) Promote Your Brand on Facebook Fantastic article by the...

    By • Nov. 11, 2007

  • US to world: You've read the press, now watch the video

    Doing PR for a a complex organization is one thing. Doing PR for a country embroiled in two wars is no walk in the park. So when Karen Hughes, the U.S. Under Secretary of Public Diplomacy and Public Affairs talks of the "long struggle" ahead of her office to improve the image of the US abroad,...

    By • Nov. 10, 2007

  • Buzzlogic - WOM Ad Targeting

    Buzzlogic is rolling out "conversation targeting" today at Ad:Tech - evolving online ad placement from contextual to super-contextual. It's not the next step beyond behavioral, which keys off of client-side activity, but could evolve to include this as well. Rather, we're talking about placi...

    By • Nov. 10, 2007

  • The Creative Strategic Advantage

    As the landscape of the social web explodes with developments, new entrants and increased utility one wonders who will come out on top in the end. The recent announcements about OpenSocial followed by Facebook SocialAds has the media in a frenzy as to which move brings the greatest strategic a...

    By • Nov. 10, 2007

  • Chris Anderson: Unplugged

    Lots of fallout from Chris Anderson's (anti) publicity ploy earlier this week. Some of the more notable reactions:-- The Guardian "Is Wired's Chris Anderson Right to Out Lazy PR Spammers?"-- From Brian Solis: "Dear Chris Anderson, an Open Letter to Make Things Right..."-- And one inimitable PR ...

    By • Nov. 9, 2007

  • Corruption in the UK not OK & WIKILEAKS

    I had my first visit to a reception inside the House of Lords in London this week at the sumptuous River Room (the official State Room for the House of Lords used for the purposes of entertaining) hosted by The Baroness Whitaker on behalf of Transparency International. You can see some pictures...

    By • Nov. 9, 2007

  • Social Media Analysis News, 9 November 2007

    News from the companies of social media analysis. Companies and services5 November - BuzzLogic unveiled Conversation Targeting, which applies the company's influence-oriented social media analysis software to placing advertising on influential social media sites via Google AdWords. Discussion f...

    By • Nov. 9, 2007

  • Facebook Ads . . . Cute, but It's Got to Work!

    So I thought I'd test drive this new, new paradigm in advertising, called Facebook Ads. What's to lose? $20 a day at $.05/click. Interface is easy enough, told me after choosing some keywords/behaviors/interests to target that I could potentially reach 8,700 profiles (no indication of activ...

    By • Nov. 9, 2007

  • Why social media is about you not the brand

    I've previously been waxing lyrical about approaches for measurement of social media, yet the simplest discussion around social media within the agency world still does not seem to have been cracked. The point I think is vital to understand is that consumers, businesses choose. They choose who ...

    By • Nov. 9, 2007

  • Public Relations Professionals Need To Get The Basics Right

    In the wake of the ongoing bad PR pitches storm, I had a *slaps forehead* moment this week when I (finally) realized the problem isn't just about public relations professionals not 'getting' blogger relations. It's not about people upgrading their skills to deal with this new media environment. ...

    By • Nov. 9, 2007

  • Counterpunching as a PR strategy

    Ned Barnett, APR, has an interesting piece in this month's CW magazine. If you're not an IABC member you won't be able to get to the content so here's a summary. "If there is an element of truth in the attacks on an organization, going head-to-head with your opponents could provoke an ongoing ...

    By • Nov. 9, 2007

  • Facebook Demographic & User Statistics Fun

    Ever wanted to reach Halliburton Employees, 30-65, from Texas?I've been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook's ad targeting tool to mine the demographic data from their user profiles. A mark...

    By • Nov. 9, 2007

  • The Wisdom of the Wikipedians

    Corporate communication and brand management in a Web 2.0 world is not a skill set that has been taught in schools. The audience for your well thought out brand communication will form their own takeaways, no matter how stringently you manage your communication guide. I am not trying to be pr...

    By • Nov. 9, 2007

  • Dirty Tricks Day! Obama Email Slur, Say Hello to a Fake Global Warming Site

    Wow, two nasty online tricks on the same day, what a lucky bunch we are. First, check out this John Dickerson piece about a viral email that's been nagging the Obama campaign like a bad cold. Apparently, word is spreading that Barak won't say the Pledge of Allegiance and is hence all un-'Merican...

    By • Nov. 8, 2007

  • How long is the social media productivity lag?

    This could be an ROI question in disguise, but just say your manager buys into the potential of adopting some aspect of E2.0. How soon could he/she expect to see a change? According to the Wall St Journal, IT's lag effect on productivity could be ... Read and post comments | Send to a friend

    By • Nov. 8, 2007

  • PR and Social Media Can Go Hand in Hand

    I'm speaking tonight at a panel put on by Business Wire. If you want to come, please do so, and be sure to say hello. The topic is on social media generally, but more specifically looking at using social media for enhancing your news value. Two points come to mind: 1) There is no question i...

    By • Nov. 8, 2007

  • Marketing to Communities - The Brand "Us"

    I am in NYC at Bill Johnston's Community Conference (run by his company Forum One Communications). We are nestled in a great venue - the cozy theater in the Tribeca Grand. The first session features Marcien Jenkes at AOL and David Dunne, EVP at Edelman. Marcien's key points: Communities belong t...

    By • Nov. 8, 2007

  • Sorting Through the Hype

    As the social web screams ahead at warp speed and the media spins their opinions on new products, i.e. OpenSocial and Facebook Ads, it becomes difficult to sort through the facts from the fiction. Fundamentally the perspectives on new products and strategic moves from the BIG should be viewed ...

    By • Nov. 8, 2007

  • CNET Reporter Questions Conversational Marketing

    Thoughtful article by Elinor Mills at CNET, who arrived at last week's Conversational Marketing Summit knowing that she's a skeptic. She challenges the few nuggets of wisdom that have been proferred on conversational marketing, and concludes:Just as advertisers have been able to get their ad...

    By • Nov. 8, 2007

  • Is No One Reading Giuliani's Blog?

    Continuing today's exciting news from the Republican side of our little presidential campaign, Bruce Reed notes in Slate that Rudy Giuliani's official blog seems to be acting in sympathy with Hollywood writers â€" except that instead of the writers striking, it's the readers. Rudy's staff has a...

    By • Nov. 7, 2007