Content Marketing: Page 684

  • Negative is the New Positive

    I love that phrase, and use it frequently because it so perfectly encapsulates the opportunities presented to companies when they forthrightly engage with their consumers/constituents via social media. I therefore thought it would be the perfect title for a piece that's running on the Internet ...

    By • Nov. 7, 2007

  • "Whole Foods: Fresh Fruit. Rotten PR?"

    The Wall Street Journal reported today that Whole Foods' board has prohibited top company executive from online forums. Check it out: The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on Internet forums that aren't sponsored by ...

    By • Nov. 7, 2007

  • You Need Some Widgets. Or How To Act Like A Media Company

    This post wasn't meant to be a soapbox for why you need a widget strategy. That's been broadcast numerous times and there's even events dedicated to all things widgety. But before leaving the pulpit, I will reinforce that if you or your clients aren't exploring the ways to distribute content via...

    By • Nov. 7, 2007

  • Social Ads - Brand Advertising for Small Businesses

    So I agree with many of these posts... no one is ever (feel free to prove me wrong here) going to want to befriend the brand of dryer sheet that they use.But, think about the small local restaurant that you adore - I would be both willing to associate myself with them and recommend them to my f...

    By • Nov. 7, 2007

  • Why Social Ads Will Work

    There's a post by the Social Media Club's Francine Hardaway, critiquing Jeremiah Owyang's post on the potential success of the Facebook and Myspace social ad initiatives. Maybe I am jaded, but I don't think this will work for Facebook as well as for MySpace. MySpace has a demographic of youn...

    By • Nov. 7, 2007

  • Berlin web 2.0.

    thanks Korbatz flickrstream This irks me, well more than irks, but this is a family blog. The biggest web 2.0 event in Europe. In our back garden. And SAP nowhere to be seen. thanks Flickrstream cihgt A wasted opportunity to position what we are doing with communities, design and new te...

    By • Nov. 7, 2007

  • Defining Social Media

    Defining Social MediaDave Evans' ClickZ Series on marketing and social mediahttp://www.digital-voodoo.com/index.php/voodoo/arc...

    By • Nov. 7, 2007

  • Is your avatar virtual thirsty?

    When crayon launched the Coca-Cola Virtual Thirst promotion in Second Life, I was just a lowly blogger on the outreach list. And now, as the program nears its completion, I'm a crayonista. Go figure. This Thursday, November 8th, at 1pm Eastern/10am Second Life Time Coke, crayon, The Advance G...

    By • Nov. 7, 2007

  • Mr. Romney, Meet Gay.com

    Finally, someone on the Republican side (other than Ron Paul) is exploring new ground online: a great article in the today's Times looks at how some Mitt Romney online display ads showed up on sites that the campaign didn't exactly plan for, including Gay.com. Big tent indeed! Apparently, Advert...

    By • Nov. 7, 2007

  • How Would You Influence?

    What do you think is a stronger influencer: writing, or a visual work of art? If you could only choose one medium to impact society would you write, or would you create something? Do you have a stronger reaction to reading about an issue, or seeing that same issue represented visually? Keeping...

    By • Nov. 7, 2007

  • KMP's Social Network Marketing Event

    For those of you who don't know already, (where have you been?!) KMP is hosting 2 half-day events on the dynamic topic of Social Network Marketing. We have put together an event which sees 3 industry-leading speakers coming together to bring you right up to date with the latest marketing phenom...

    By • Nov. 7, 2007

  • The Facebook Debate - some thoughts

    As I mentioned a couple of weeks ago, I was lucky enough to be able to attend the Facebook Debate and had a great time for several reasons which I wasn't expecting. There's not much I can add to the many reviews of the debate itself, so, in a fit of madness sanity, I am going to abbreviate it ...

    By • Nov. 7, 2007

  • links for 2007-11-07

    Connectbeam Announces Release of Social Computing Appliance 2.0 - Press Release (tags: gsk-sc-iw) HiveLive Takes Web 2.0 Upscale « GigaOM (tags: e2.0 enterprise2.0 post-to-blog)http://insideconversation.wordpress.com/2007/11/07...

    By • Nov. 7, 2007

  • Social Networks/Advertising: Facebook Social Ads; Word of friend, word of fan, any word of what's in it for me?

    Facebook announced the details of its new advertising program at an invitation-only session in New York today. Advertisers will now be allowed to create their own profile on Facebook, and users will be able to call themselves fans of a product. When users become fans, their news feeds are update...

    By • Nov. 7, 2007

  • Facebook Ads Launch: Post-event Analysis, Its A Killer App

    Just got back from the Facebook Ads launch event. Here's my first take. FB launched something revolutionary from an advertising/DG perspective today. Mark Zuckerberg made some pretty broad marketspeak comments about fundamentally changing the shape of media for the next hundred years but the...

    By • Nov. 7, 2007

  • Facebook's New Social Ads: No Way

    I just read a post by Jeremiah Owyang, a man I truly admire, on today's announcements at AdTech about Facebook and Myspace's new social ads, and I think he is wrong. In fact, I think he's so wrong about whether this will be successful for Facebook that I not only commented on his blog but decide...

    By • Nov. 6, 2007

  • Incestuous Interplay

    Do you think Todd Defren will ever break free from his character in Seinfeld to assert his broader industry wherewithal? I do. Defren, best known for getting PR tongues-a-wagging with his social media news release, is more versatile than the SMNR-saddled character with which he's most closely a...

    By • Nov. 6, 2007

  • MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the "Fan-Sumer" matter to brands

    By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk. This is also being cross-posted on the Jeremiah's Web Strategist Blog and the Forrester Marketing Blog. Executive SummaryBoth Facebook and MySpace have launched profile and network targeted advertising and marketing products....

    By • Nov. 6, 2007

  • Marketing & Online Communities 2007 - Thursday in NYC

    Thanks to Bill Johnston at the Online Community Report - a blog I subscribe to and feel is very sharp on comunity in service of marketing, I will be part of a great panel at the Marketing & Online Communities conference in NYC this week. Here's Bill's agenda: 9:30 - 10:30 Session 1: Marketi...

    By • Nov. 6, 2007

  • Gapingvoid is on form.

    Gapingvoid remains one of my favourite blogs, not just because of the cartoons, but also because he writes worthwhile bits in between them. Without the cartoons it would still be a damn good blog. I'll quote from yesterday's post. So all you corporate MBAs out there, here's a little tip. When...

    By • Nov. 6, 2007

  • Email Pitches to Bloggers: Where to go with Blogger Relations

    Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks reaching out to bloggers. Chris ev...

    By • Nov. 6, 2007

  • Links for 2007-11-05 [del.icio.us]

    Agile government | NPSC BlogJason Ryan summarizes a paper looking at how government can become more 'agile,' noting that it seems to be mainly about trust Things Turn Ugly in the 'Hacks vs. Flacks' War - New York TimesNew York Times' take on the Chris Anderson vs PR kerfuffle Communication in ...

    By • Nov. 6, 2007

  • 10th Anniversary of Personal Branding - Global Telesummit - This Thursday

    The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it! Personal branding has come a long way since 1997, when Tom Peter's wrote "A Brand Called You." In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) wit...

    By • Nov. 6, 2007

  • Customer Satisfaction and Social Media: Towards an Industry Standard

    This posting came out of a conversation I had with Pete Fasano about Satisfaction - a company that helps customers tap the social function of the web to create their own company-specific communities.Forums and communities do a great job in ranking their top contributors. But Pete and I were int...

    By • Nov. 5, 2007

  • Corporate Budgets Start to Flow Toward Social Media

    e-Marketer reported last week that "only 7.75%" of online marketing spending was dedicated to social media campaigns. They even suggest that "Web 2.0 is an also-ran in spending to online ads." Maybe I'm a "cup is half-full" sort of guy, or maybe my perspective as head of a social media agency ...

    By • Nov. 5, 2007