Content Marketing: Page 684

  • Get your copy of Personal Branding Magazine today

    Special thanks to Andres Perez Ortega for including the Spanish subtitles in this promotional video. This is a great example to emphasize the power of globalization in a web 2.0 world. Visit PersonalBrandingMag.com to subscribe. If you enjoy reading the Personal Branding Blog, subscribe here....

    By • Nov. 1, 2007

  • Heard at PRSA: Technorati's Twilight

    One of the unexpected bi-products of blogging in the PR space is the network one develops with kindred spirits around the globe. For example, last January, my new friend Trevor Cook organized a blogger meet-up...in Sydney.At every bloggable event since then, more of the same with different cast...

    By • Oct. 31, 2007

  • The Funnel begins - Google taking on Facebook, bigger than you think

    The big news today is that Google will soon be announcing OpenSocial [ongoing]. OpenSocial is a BigDeal(tm) for a lot of reasons. If you have been in a face-to-face conversation about Facebook with me recently, you'll have heard my own ideas about an open platform being what will drag Facebook ...

    By • Oct. 31, 2007

  • Social Media Marketing At A Glance

    Welcome to the first post! My interest is in studying the impacts, current methods, theories reinforcing social media as a vehicular force in web marketing. Social media as it is empowers consumers to "talk-back" to brand messages, sharing opinions and product feedbacks across a distributed env...

    By • Oct. 31, 2007

  • Musing Over Chri's Whats Your Social Media Strategy

    Chris Brogan recently asked his readers Whats Your Social Media Strategy? It was a great question. I am developing for 2 mini projects for which we employ social media to reach specific markets. One of projects involve getting the word out about a software product that has been newly developed,...

    By • Oct. 31, 2007

  • FEMA's 'Don't Ask, Don't Tell' Policy

    FEMA is the Federal Emergency Management Agency. It might also stand for FEeble Media Attempt after last week's pretend briefing during which FEMA people sat around lofting softballs at one another while the press listened only. Here's a news item about it. Ordinarily I'd give them the benefit ...

    By • Oct. 31, 2007

  • Social Networks: Google to launch OpenSocial â€" Common APIs, multiple social networks

    Techcrunch revealed that Google would be launching a set of open APIs that will link multiple social networking sites. The project is expected to go live on Thursday. The APIs would allow developers access the following core functions and information at social networks: Profile Information (user...

    By • Oct. 31, 2007

  • Google wants one ring to bind them

    After much rumour and speculation about what Google might do as far as social-networking goes, TechCrunch has the details on its first real foray into the social sphere, and it sounds like the search giant is trying to do exactly what many were thinking â€" and perhaps hoping â€" it would do: na...

    By • Oct. 31, 2007

  • Using thought leadership to position Motorola, a podcast with Eduardo Conrado

    Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola.As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2...

    By • Oct. 31, 2007

  • What the Heck is Going On at CNET?

    Honestly, I had no idea that CNET had such a wide range of properties under its belt. Guilty as charged of not paying a huge amount of attention to them beyond their traditional domain of great technology products coverage. Little did I know that their collection of sites delivered 141 million ...

    By • Oct. 30, 2007

  • Facebook and Google: Intent vs. relevance

    Full credit to Eric Eldon of VentureBeat for the nice piece of link-bait that he posted this morning about how Facebook "could" be worth $100-billion, a topic that has spent the better part of today climbing up Techmeme. But it's too bad that the bubble-math in the headline (which Eric actually ...

    By • Oct. 30, 2007

  • Two arguments against wiki use (and how to respond to them)

    Brian Solis writes about some of the resistance to blogging that he encounters from companies, and much of this applies to to wikis and enterprise 2.0 tools in general. For example, one questions he was asked is, "How would you recommend clients use blogging as part of their PR strategy?" The ea...

    By • Oct. 30, 2007

  • Internal comms, PR and the social media curve

    While business spends time naval gazing at what social media might or might not do for productivity, PR departments have generally jumped on Web2.0. This is vital because business always lags the world outside, and PR departments build a bridge l... Read and post comments | Send to a friend

    By • Oct. 30, 2007

  • Web 2.0 News Content on Your Website

    What Journalists Want Online If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008. Journalists' use of online newsrooms, blogs, RSS and social media is much higher than most PR p...

    By • Oct. 30, 2007

  • Rishad Tobaccowala, CEO, Denuo on The End of the World

    More from Media Magazine's 2008 Outlook Conference taking place now. Rishad Tobaccowala is speaking:From The New Media is: Consolidated vs. scattered Authority moves to Authenticity Distribution vs. Content focus (choke points, like wireless model, will fail) Space vs. audience cost of cli...

    By • Oct. 30, 2007

  • Live Blogging from Outlook 2008 at the Yale Club in New York

    Media Magazine is hosting an over-flow crowd of analysts and media executives who are listening to the death knell of traditonal media. John Suhler, Founding General Partner of the media investment firm, Veronis Suhler, provides a palliative: traditional brands are enjoying high growth from al...

    By • Oct. 30, 2007

  • MySpace: Tom Anderson and the age thing

    So Newsweek magazine has confirmed that Tom Anderson â€" one of the co-founders of MySpace, and the guy who is automatically added to your list of friends when you create a profile on the site â€" was actually 31 when the service launched, and not 27 as his profile claimed. That would make him 3...

    By • Oct. 29, 2007

  • Ignite Featured in Canadian Marketing Magazine

    Ignite Social Media was featured prominently in an article on social media agencies in a Canadian marketing magazine. The article reads, in part: Outside of PR shops, there simply aren't many agencies specializing in social media, adds Jim Tobin, president of North Carolina-based shop Ignite S...

    By • Oct. 29, 2007

  • Wine Blogging: In Vino Veritas

    I'm attending a party in NYC tonight where the official theme is food and wine blogging. I say "official" because I am guessing the real purpose of the gathering is to socialize â€" with advertising people, media people, PR people, and blogger people. Among the many folks attending is David W...

    By • Oct. 29, 2007

  • Using social media to market Scottsdale Visitors' Bureau

    Here's one way to use a blog to support a marketing push. The Scottsdale Visitor's Bureau is running a seasonal promo, inviting people write a post about a funny Christmas-related story/incident on its blog, and enter to win prizes. The winning blogger gets three nights stay at the Boulders Re...

    By • Oct. 29, 2007

  • SVASE Event: How To Build A Lean, Mean, Global Operation From The Get Go

    (reposted from SVASE) The traditional model for startups of gaining traction in your home market and then expanding internationally is under extreme pressure. Some VCs say they only look at deals that come to them with well defined global strategies, and it's no longer unusual for a startup to d...

    By • Oct. 29, 2007

  • Why Michael Izza's vision is flawed

    Late last week I watched Michael Izza's video webcast interview where he discussed the future of ICAEW. For those not familiar, Michael is CEO ICAEW. I should preface by saying that in recent months I've become increasingly impressed with the way Michael is trying to position the Institute as a ...

    By • Oct. 29, 2007

  • iPhone in Canada for Christmas?

    The Boy Genius, who has a pretty good reputation so far for getting his rumours right, spotted an ad for the Canuck version of the iPhone, which is supposedly going to be here by December 7. But will it? Some have pointed out that the ad looks a little Photoshopped, and that the price â€" $499 e...

    By • Oct. 29, 2007

  • 6 Steps to Sparking the Conversation for a Brand

    Beyond our digital strategy programs where WOM is the cornerstone communications goal, we are often asked to "add in" some viral sharing and "talk" to a program. You know, get the bloggers chatting up the product. Get those folks sharing the video we made. That sort of thing. Essentially we ar...

    By • Oct. 28, 2007

  • Re-branding Phase 3: Personal Branding Magazine 2.0

    If you haven't noticed or read my previous posts, I've been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging. Here ar...

    By • Oct. 28, 2007