Content Marketing: Page 688

  • SVASE Event: How To Build A Lean, Mean, Global Operation From The Get Go

    (reposted from SVASE) The traditional model for startups of gaining traction in your home market and then expanding internationally is under extreme pressure. Some VCs say they only look at deals that come to them with well defined global strategies, and it's no longer unusual for a startup to d...

    By • Oct. 29, 2007

  • Why Michael Izza's vision is flawed

    Late last week I watched Michael Izza's video webcast interview where he discussed the future of ICAEW. For those not familiar, Michael is CEO ICAEW. I should preface by saying that in recent months I've become increasingly impressed with the way Michael is trying to position the Institute as a ...

    By • Oct. 29, 2007

  • iPhone in Canada for Christmas?

    The Boy Genius, who has a pretty good reputation so far for getting his rumours right, spotted an ad for the Canuck version of the iPhone, which is supposedly going to be here by December 7. But will it? Some have pointed out that the ad looks a little Photoshopped, and that the price â€" $499 e...

    By • Oct. 29, 2007

  • 6 Steps to Sparking the Conversation for a Brand

    Beyond our digital strategy programs where WOM is the cornerstone communications goal, we are often asked to "add in" some viral sharing and "talk" to a program. You know, get the bloggers chatting up the product. Get those folks sharing the video we made. That sort of thing. Essentially we ar...

    By • Oct. 28, 2007

  • Re-branding Phase 3: Personal Branding Magazine 2.0

    If you haven't noticed or read my previous posts, I've been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging. Here ar...

    By • Oct. 28, 2007

  • The Importance of Blowing Your Own Trumpet

    I had just finished reading Caroline Middlebrook's fantastic tutorial on using StumbleUpon to network online and I headed across to that site to give it a go. After browsing around the users for a little while, I came to a realisation which sort of bothered me. A lot of people were actually stum...

    By • Oct. 28, 2007

  • People in Your Neighbourhood - new voices

    As the music industry continues to literally turn itself inside out, from a product and commercial advertising based industry to models based on consumer choice and the immediacy of digital, where does that leave our radio stations that once ruled the airwaves?Dead. Or soon to be.Soon internet ...

    By • Oct. 28, 2007

  • Executing Social Media

    Join me in Atlanta at the Coca Cola Headquarters I will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event. Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate...

    By • Oct. 27, 2007

  • What's your company's public face?

    I heard a comment by Sarah Wurrey at Custom Scoop (who btw writes a good blog) the other day that resonated with me because of a company I have been talking to. "It's easy to forget in the days when anyone can broadcast every moment of their life, that the official spokesperson is not the onl...

    By • Oct. 26, 2007

  • I love API's!

    Hmmm watch out folks Zoho is back on my radar, actually it never was gone but now it's certainly big time on because they have finally just launched (they shared with me weeks ago) the API for one of the coolest services I work with and that of course is Zoho Creator!"We are pleased to announce...

    By • Oct. 26, 2007

  • Naughty "Business" on FaceBook

    Wired Reports: Naughty Gifts, one of the most used Facebook applications, is throwing a series of adult parties in the real world this week. Some 2.6 million Facebook users have sent 33 million naughty gifts â€" including thongs, whips and condoms â€" to their friends since the app joined the ...

    By • Oct. 26, 2007

  • Blinded by Vista Sales Success

    It turns out someone does like Windows Vista, along with Office and the other stuff Microsoft sells. - reports the New York Times, quoting Microsoft's Kevin Johnson: Customer demand for Windows Vista this quarter continued to build with double-digit growth in multi-year agreements by businesse...

    By • Oct. 26, 2007

  • Cubic Telecom: The Gift of Gab

    We're all pretty excited at TCG about our new client Cubic Telecom, which launches this morning at TechCrunch40. Robert Scoble is giving us pretty good odds, but it's not the prize that counts. It's the opportunity to tell the story of an Irish company that has a different take on "the gift ...

    By • Oct. 26, 2007

  • How many social networks is too many for our personal brands?

    The last step in the personal branding process is entitled "maintain." Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch, Techmeme and Scobleizer promote a variety of social networks daily. The sheer number of social networks is now...

    By • Oct. 26, 2007

  • Friday Pop Quiz

    So I am sitting here at the Maryland Psychological Association Convention, in deep dark Linthicum Heights, Maryland (no, I'd never heard of it either) at my vendor table, waiting for people to start showing up. This is pretty exciting, I've never been a "vendor" before! I'll have to see if I ca...

    By • Oct. 26, 2007

  • Revive Touch Points, On- and Offline

    Revive Touch Points, On- and OfflineDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/rev...

    By • Oct. 26, 2007

  • When Does a Marketing Agency Become a MediaĂ‚ Company?

    Mike Manuel pinged me about their new hire over at Voce Communications: Josh Hallett. If you're familiar with Josh you realize what a great move this is for Voce. This move got me thinking though. Smart PR and Marketing companies seem to be gobbling up respected communication experts who are ...

    By • Oct. 25, 2007

  • Conversational MarketingĂ‚ Highlights

    This post is long overdue. In my defence, I've been waiting for the videos from all of the sessions to be made available, that and I'm a slacker. Many of my regular readers know that I went to Federated Media's Conversational Marketing Summit last month. It was a great event, seriously John Ba...

    By • Oct. 25, 2007

  • Web 2.0 SummitĂ‚ Roundup

    Here are some random thoughts and links from the Web 2.0 Summit: Video highlights of the speakers and interviews - http://web2summit.blip.tv/ Context will be the killer app for advertising. labs.adobe.com API's, AIR and Flex oh my. More stats than you can possibly digest in a day - Morgan Stanle...

    By • Oct. 25, 2007

  • Green Marketing: Is it worth theĂ‚ hype?

    Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we've been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green. If you haven't heard by now 'Green' is the new Blac...

    By • Oct. 25, 2007

  • Whatever Happened to Yahoo Pipes?

    There was a trememdous amount of buzz around Yahoo Pipes, Yahoo's RSS aggregation dev tool, when it first came out... but I gotta tell ya, I haven't heard boo about it since it was launched. Is this another one of Yahoo's failed development exercises? You know, the one's that get funded, lau...

    By • Oct. 25, 2007

  • Facebook My Ride

    Facebook My RideDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/fac...

    By • Oct. 25, 2007

  • Marketing to the Long Tail

    Marketing to the Long TailDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/mar...

    By • Oct. 25, 2007

  • Mash Up Your Marketing

    Mash Up Your Marketinghttp://www.digital-voodoo.com/index.php/weblog/mas...

    By • Oct. 25, 2007

  • Social Media: The Key is Behavior

    Social Media: The Key is Behaviorhttp://www.digital-voodoo.com/index.php/weblog/soc...

    By • Oct. 25, 2007