Content Marketing: Page 688

  • The Momentum Factors

    The Momentum FactorsAuthor: Jay Deragon 09 24th, 2007There is a lot of noise and activity aimed at the medium of social networking and the relevant advancing technologies that fuel the medium.A day doesn't go by without a major media story pertaining to the space. Major print and online publica...

    By • Sept. 24, 2007

  • Multimedia Choice Factors

    We are all being bombarded by multi-media options offered through virtually every device we own everywhere we are and in everything we do.Historically we've relied on our TV for broadcast media and over the last decade the options of channels has exploded. From on demand programming for a fee ...

    By • Sept. 22, 2007

  • You Advertising Factors

    Your Advertising FactorsAuthor: Jay Deragon 09 21st, 2007At a Merrill Lynch conference in Los Angeles on Tuesday, MySpace will unveil the full scope of its plans to target ads to every MySpace user. In testing for 6 months, and the result of their Strategic Data Corp acquisition, it's a plan th...

    By • Sept. 21, 2007

  • The Learning Factors Part 2

    We are at an unprecedented time in the history of media and delivery mediums. Never before has the opportunity been so great for independent writers and actors, musicians and producers to create compelling content on par with the studios, networks and labels. With easy and affordable access to ...

    By • Sept. 20, 2007

  • Facebook Reality Check

    I want to know how many bloggers who are touting the praises of Facebook had an active MySpace page 2 years ago? Come on, raise your hands.Most of the people I see getting all hot and bothered about Facebook missed the MySpace craze. Most of the people I know who were actively using MySpace may...

    By • Sept. 20, 2007

  • The Resistance Factors

    Hans de Kraker responds to our recent post on The Future Factors with the following questions: How do you avoid masses of people binging out on a computer and wasting time opposed using the communication parameters and tools available for constructive purposes. How do companies avoid poor time...

    By • Sept. 18, 2007

  • Microsoft's Blog Fliter

    In a newly surfaced post by Joe Wilcox of eWeek's Microsoft Watch, we're treated to a pretty good look at how Microsoft PR has evolved. In it, the writer attempts to get his arms around the Redmond company's migration from a mode of traditional message manager (through the filter of the trades...

    By • Sept. 14, 2007

  • De-Optimizing Strategies

    MSNBC.com's savvy Internet-watcher Bob Sullivan today dissects a company that apparently sat in on one of Converseon founder Rob Key's* presentations at a search strategy or WOMMA conference. Mr Key pioneered much of what's happening in the booming area of "search engine reputation management,...

    By • Sept. 11, 2007

  • Social Network Hopping

    I received a call several months ago from a potential client who was jumping on the social networking bandwagon. Unlike the vertical business networks recently chronicled by The Journal's Jessica Vascellaro, this one had consumers in mind, and specifically the 64 million Americans born between...

    By • Sept. 7, 2007

  • Gillmor, Winer, Scoble...

    Shel Israel pointed to his Naked Conversations' pen pal's heartfelt post yesterday in which the inimitable blogging A-lister and general good guy Robert Scoble threw his hands up, and his keyboard down, to lament the sorry state of discourse on his blogging and twittering platforms: "Much of w...

    By • Aug. 14, 2007

  • Top iPhone Applications for PR and Marketing Professionals

    The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a kille...

    By • July 29, 2007

  • Raw PR

    The Social Media Collective got its dander up a few weeks back when one of blogdom's more respected pundits had the audacity to use her authoritative blogging pulpit to advance the interests of a paying client. She disclosed the arrangement, but nonetheless took a beating in the online court o...

    By • July 26, 2007

  • Reputation death by social media poisoning?

    A little SEO-related reading will temper any naiveté you may harbor about how social media will make marketing everywhere all clean and shiny. While the advocates promote transparent, honest, personal new ways, someone else is figuring out how to game the system. Rand Fishkin just introduced a ...

    By • July 12, 2007

  • A Dose of SEM

    You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Goog...

    By • July 2, 2007

  • Old Media 1, Federated Media 0

    The kerfluffle over Federated Media's hamfisted attempt to obscure the line between advertising and editorial is neither trival, as Michael Arrington suggests, or some kind of of noble experiment in bringing advertisers "into the conversation," as John Batelle would have it in his downright lau...

    June 24, 2007

  • A free and open market in credibility

    This is a follow-up to an earlier post about the controversy swirling around Microsoft paying bloggers â€" including Mike Arrington, Om Malik, Paul Kedrosky, Richard MacManus and Fred Wilson â€" to provide quotes for an ad campaign about being "people ready" (at this point there's a fair bit of...

    By • June 24, 2007

  • No, it's not really a "conversation"

    I haven't posted anything about the current "blog storm" over Microsoft's ad campaign involving FM Publishing (which started with this post at Valleywag) because I wanted to take some time and think about it a bit â€" and in the blogosphere, waiting even a few hours seems to be an eternity We'...

    By • June 23, 2007

  • Valleywag Slanders FM Bloggers?

    Update: See comments. I may have been wrong on this story, on key details (Scott Rosenberg offers the best analysis, so far). Still believe that the attack on the FM bloggers was over the top. But in fairness to all parties, I am going to wait till the dust settles before writing more. This is ...

    By • June 23, 2007

  • Off the Political Menu

    With a lot of huff and puff, the folks at the Huffington Post this week revealed the name of the Jay Rosen-inspired political journalism initiative that aims to give voice to a quasi-cohesive group of citizen reporters on the Presidential campaign trail (of which you can be part). From Arianna...

    By • June 20, 2007

  • The 3 most important Personal Branding skills to have

    When trying to focus on every aspect of Personal Branding, especially in this generation, things get overwhelming and unmanageable. When a corporation releases a new campaign for a product or to promote their own brand, there are various media outlets and styles that need to be accounted for a...

    By • June 18, 2007

  • The Media World is Flat

    If you find yourself in New York City this Thursday (6/21), you may want to check out The Publicity Club of New York's next luncheon for PR pros titled "The Media World is Flat."On the panel are senior U.S. editorial decisionmakers for a handful of foreign news organizations including the BBC, ...

    By • June 17, 2007

  • Exclusive Interview with Clayton Christensen on Innovation

    The opening speaker last week at the World Innovation Forum was Clayton Christensen, a Harvard Business School professor in Strategy and Innovation. In his speech Clayton discussed the principles of his two books: The Innovator's Dilemma and The Innovator's Solution.When you listen to Clayton s...

    By • June 14, 2007

  • The 4 A's and aQuantitative Talk About A Microsoft World

    The American Association of Advertising Agencies (AAAA) is holding their first "Digital Conference for Agencies of All Kinds" at the Graduate Center at City University NYC. I will be speaking this afternoon and since I technically hail from a PR firm, I am a living example of their title. Still,...

    By • June 14, 2007

  • Shell Has Eureka Moment, But Sends Wrong Message

    Good advertising is based on insights ... a singular idea or truth that gets to the heart of a product or brand. The trouble with insight, though, is that it comes in two forms. There is insight that can help you to create a great communications message - and there is insight that can help yo...

    By • June 14, 2007

  • Retort to Press Release of Last Resort

    Earlier this week I posted my version of the press release of the future. You can see that here. In response to it, seasoned public relations professional Kyle Flaherty responded by noting where he disagreed with my assertions. Mr. Flaherty works for the Horn Group. You can see his bio here. An...

    By • June 14, 2007