Content Marketing: Page 689

  • Shell Has Eureka Moment, But Sends Wrong Message

    Good advertising is based on insights ... a singular idea or truth that gets to the heart of a product or brand. The trouble with insight, though, is that it comes in two forms. There is insight that can help you to create a great communications message - and there is insight that can help yo...

    By • June 14, 2007

  • Retort to Press Release of Last Resort

    Earlier this week I posted my version of the press release of the future. You can see that here. In response to it, seasoned public relations professional Kyle Flaherty responded by noting where he disagreed with my assertions. Mr. Flaherty works for the Horn Group. You can see his bio here. An...

    By • June 14, 2007

  • Web Marketing Association - Personal Branding: A new way of thinking

    Click here to view My latest article, published by the Web Marketing Association, describes how both businesses and individuals share similar branding strategies. I offer my press release 2.0 tool for businesses that would like to differentiate themselves and showcase that unique value proposit...

    By • June 14, 2007

  • The Future of Communications - A Manifesto for Integrating Social Media into Marketing

    Click here to read this article in ThinkFree docs.While I was preparing my presentation for "Starting the Conversation," a social media workshop hosted by SocialMediaClub, I wound up drafting version one of the manifesto for helping marketers adapt to the rapidly evolving realm of social media....

    By • June 11, 2007

  • Bud.tv and the Future of Branded Entertainment

    I'm not sure I agree with the staff writers of Brand Week. In their May 28thissue, they question the "viability" of branded entertainment in the light of challenges Anheuser-Busch is facing with its Bud.tv.Or as BusinessWeek's Helen Walters wrote generally about brand entertainment in her piec...

    By • June 11, 2007

  • Managed Transparency

    Last week, this blog touched on the recent conversation surrounding "the media interview" in which many of the self-anointed new media pundits portrayed the live media interview as outmoded, if not antithetical to the reporting process.Their vitriol was in part inspired by the popular Fred Vog...

    By • June 7, 2007

  • Gates and Jobs, Jobs and Gates at "D"

    I returned this past Friday from the D Conference in Carlsbad, California. Hundreds of leaders from the world of media, entertainment and digital technology were on hand for three days of discussion on the state of the industry. It did not disappoint. So many conferences focus on what is ah...

    By • June 5, 2007

  • Celluloid Hero

    I guess the context of a Second Life event can still drive media interest. Neville Hobson reports on the virtual world appearance of Bruce Willis as avatar to hype his new/old starrer "Die Hard 4.0 (overseas) and "Live Free or Die" (here). Some 60 people attended the presser, which: "...featur...

    By • June 4, 2007

  • Personal Branding Blog selected as top 25 recruiting blogs

    Today, my blog was chosen as one of the top 25 recruiting blogs by Alexa on Recruitingblogs.com. As a fellow reader of the other 24 blogs, I am honored to receive this mention. Each blog in the ranking is a huge asset to not only the internet, but to recruiters and professionals around the worl...

    By • May 27, 2007

  • Buzz on the Web: Influencing the Influencers

    Here is my take on a story by Alice LaPlante in last week's Information WeekSocial media and new technology have changed the balance of power over who can influence and how they do it. With blogs, message boards and chat rooms, you need not be a star journalist or celebrity to shape opinions. ...

    By • May 22, 2007

  • PR in the Face of Web 2.0 and Social Media - Part II

    PR StereotypeIn Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent. With Web 2...

    By • May 22, 2007

  • Personal Branding - Quick Pitch Presentation

    I created this presentation to act as a quick pitch of why Personal Branding is relevant and the benefits it offers to life. Feel free to use this presentation as a resource for your presentations on the subject. In 8 slides, it will convince anyone why Personal Branding is the future of recr...

    By • May 22, 2007

  • Big Bigger Best

    My good friend, the L.A.-based writer and producer Tom Teicholz, interviewed the prolific soft-porn director, Russ Meyer, in the eighties. Russ, the auteur of such classics as "Beyond the Valley of the Ultra-Vixens," and "Faster, Pussycat, Kill, Kill!," who gave new brand meaning to the "Peterb...

    By • May 21, 2007

  • Quants, Diets & Swimsuits

    Steve Lohr's piece in yesterday's New York Times "Small Business" section explored some forward-looking online advertising scenarios for the SEM crowd. The so-called "quants" have raised the algorithm stakes to now let display ads find their online target, or more precisely, let the target fin...

    By • May 18, 2007

  • Casting a Wider CNET

    I'm so glad that Rafat, Staci and the PaidContent gang are at the NCTA's Cable Show. Hey, where else would they be other than with the likes of Parsons, Dauman, Roberts, Chernin, and others too glorious to mention? There are certainly less pleasant places to hang than at the Mandalay Bay in Ve...

    By • May 9, 2007

  • Are we ready for Natalie.tv?

    Valleywag says that Natalie Portman is working on a "lifecast" of her personal and working life, a la Justin.tv's 24-hour streaming EdTV experiment. Said news, apparently, was leaked via a Twitter message by someone whose firm had been approached to fund her new venture (allegedly Silicon Valle...

    By • May 9, 2007

  • Mike Nolet on Ad Exchanges, a great primer

    If you're coming up to speed on Ad Exchanges and how they are fundementally different from Ad Netowrks, Mike Nolet of Right Media has a great soup-to-nuts primer across three posts.Part OnePart TwoPart ThreeMike's only been blogging for a couple of months but he's got a ton of really interesting...

    By • May 8, 2007

  • How to Completely Screw Up Interactive Media Planning

    In my years of working at marketing agencies (both advertising and PR), I have had the chance to do my fair share of interactive media planning. And though I'm the first to admit I have a lot to learn when it comes to traditional media planning (an area I find very interesting, but have a know...

    By • May 7, 2007

  • Volvo: This isn't conversation

    I came to the Volvo Canada C30 site because I am shopping for a car. And I prefer brands in general that are open to customer feedback and involvement. I started on an inside page - driven there by James Cherkoff. So I see this feedback page: My first reaction is: "Oooh, they let customers say n...

    By • May 5, 2007

  • Rank & File

    So Canadian PR blogger Ed Lee and I exchanged a few emails on the subject of that Toddand ranking of top marketing blogs.Ed was complimentary about this blogger's daily content, but he also (correctly) observed the disconnect between my (reasonably entertaining and I think informative) content...

    By • May 3, 2007

  • The many disciplines of social media marketing

    Part of the fun of social media is the way it touches so many disciplines-or, for you corporate types, so many functional silos. Word-of-mouth and all the forms of online media challenge the traditional divisions, so we get to see how different specialties approach them. An article in PRWeek di...

    By • May 2, 2007

  • Taking the Link Bait

    Link relevancy is a term I first heard back in 1998 when a search engine company I represented prepared to do battle with a rising Mountain View company that had yet to command a mountain view.Today, of course, it does and much of the success of Google, the search engine, can be attributed to ...

    By • April 27, 2007

  • Spidered Web

    I occasionally chide some of my fellow PR bloggers for their endless obsession with all the new digital gadgets and applications that pop incessantly with aplomb in their RSS readers.I mean who, other than the micropersuader, can keep track of all the twitters, mash-ups and widgets to which th...

    By • April 26, 2007

  • Marketing Ideas from Web 2.0 Expo

    It took me a bit longer than expected to gather these thoughts together, but there was plenty of smart stuff happening at the Web 2.0 Expo this week in San Francisco. I considered doing a wrap up of sites from the event, but taking a quick look at other posts out there, it seems that's been do...

    By • April 18, 2007

  • PR Crisis Management: The Six-Step, 'Starve the Media Beast' Method

    The debate about whether the punishment truly fits in the crime in the case of a now former shock jock who has raised more than $100 million for childrens charities and the subsidiary argument about exactly who gets to sit in judgement on whom is likely to go on for awhile but there is certainl...

    April 15, 2007