Content Marketing: Page 687

  • Brand Autopsy 4 - Name that Personal Brand

    Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 3 Winner: Jeff GlassonHint: Number 4link to original post

    By • Oct. 22, 2007

  • Information R/evolution

    Zoli's blog prompted me to write something about Mike Wesch and his Social Anthropology course at Kansas State. This is coolness.To this end, Wesch is launching the Digital Ethnography Working Group, a team of undergraduates exploring human uses of digital technology. Coinciding with the launch...

    By • Oct. 22, 2007

  • Media 2.0: News(paper) sites should embrace change, not fear it

    In my post yesterday, I talked about how newspaper sites ought to be thinking about creating a Google-like paradigm with their free content â€" offer free content to sell something else (other than just advertising).Howard Owens makes a case in a post today as to why that may be asking too much ...

    By • Oct. 21, 2007

  • Does Social Media Marketing Really Work?

    Yes, if it's done right ( Forrester Research) But it's not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation ca...

    By • Oct. 21, 2007

  • The death of ad-supported websites (or thank you RSS)

    Yesterday, this site was only available to those using RSS for a good part of the day. When users clicked on the AccMan URL, all they saw was a 'your site is being populated' notice from my hosting provider. I received one message about this from someone who wanted to visit the site directly.Thi...

    By • Oct. 21, 2007

  • Lessons from Forrester's Groundswell Awards

    In July, Forrester Research put out a call to organizations using social media to submit their work for the what they called the Groundswell Awards. These were anything innovative by way of blogs, wikis, and communities to achieve some goal.In the seven categories (Listening, Speaking, Energizi...

    By • Oct. 20, 2007

  • Marketing middleware socially

    More answers to questions posed by visitors to the American Marketing Association webinar sponsored by Aquent on Oct. 16, 2007.Q: Eric asks, "How can you use social networking for marketing complex technologies like middleware and software tools?"This is actually one of the busiest areas of soc...

    By • Oct. 20, 2007

  • Buzz Highlights from this week ...

    HandvertisingCool idea - not sure B2B buyers will like this as much as B2C buyers(tags: advertising)The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web - will this be an issue for advertisers in the future?(tags: online advertising)OutTwit Your Friend...

    By • Oct. 20, 2007

  • Feeding the Free Factors

    The Relationship Economy starts with giving something of value for free. To make something that is "free" valuable to the virtual community an individual or organization must think "what is the community need, want, desire and if given for free would it be considered valuable". Consider the bl...

    By • Oct. 19, 2007

  • What Should a Social Media Marketing Campaign Cost?

    Since we formally announced the launch of this social media agency we call Ignite,we've been swamped with calls from companies asking how we can helpthem. Some have very specific questions and are well-informed on whatthey'd like to do. Others have an understanding that the social mediamarketin...

    By • Oct. 18, 2007

  • The Free Business Factors

    Many business people dismiss the emergence of social networks as youthful new age idealism. Social networks are being labeled as "hype" that will wither away because traditional business views look through a lens of short term economic models that produce short term returns for analyst and sha...

    By • Oct. 18, 2007

  • Budgets Up for Social Media in 2008, But Why?

    A recent survey indicates that nearly a third of Web marketers plan to increase spending significantly on social media-such as blogs and discussion boards. The marketers don't look to ROI as the top measure for such media's success, the survey shows.I like the first half of that and will never u...

    By • Oct. 17, 2007

  • Business vs. Personal Network Profiles

    A business network can be defined as a group of people that have some kind of commercial relationship. For example the relationships between boss-employee, buyer-supplier, and colleague-colleague. PurposeBusiness Networks are formed to leverage the presence of a firms offerings and to advance ...

    By • Oct. 17, 2007

  • Shoutlet is Well-Worth Checking Out

    In my earlier post, "Is Shoutlet Overselling Itself," I took a look at the Shoutlet website after their product launch announcement and wondered aloud, basically, "What is this thing? Does it work? Or is it hype?"Jason Weaver, CEO of Sway, the company that developed Shoutlet, was listening and ...

    By • Oct. 16, 2007

  • Fueling The Relationship Economy

    In late September Facebook, with an expected $150 million in 2007 sales, sought new investment based on a stunning $10 billion-plus valuation. A few days later, a financial opinion Web site, 24/7 Wall St., speculated that TechCrunch, a blog that grosses about $200,000 a month, might fetch $100 ...

    By • Oct. 16, 2007

  • How Target Got it Right on Facebook, and How Wal-Mart Failed

    Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR. Give us a call on the social m...

    By • Oct. 11, 2007

  • Business Uses of Social Technology

    While their use is still largely limited to less-than-mission-critical purposes, online social networking services are becoming more popular for business purposes.Much of the current emphasis seems to focus on limited application to businesses systemically rather approaches seem to be limited ...

    By • Oct. 11, 2007

  • Acceleration Factors

    While social networking aggregators continue to grow there are developments within adult segment to create networks that serve local needs. Mediapost reports: "Local networking sites are also beginning to spring up. In New York City, Jared Nissim started MeetTheNeighbors.org in his East Village...

    By • Oct. 9, 2007

  • Why Social Media Marketing is Hard for Corporations

    Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing,and how hard it is for companies to be genuine. He says, correctly,that relationship building is about trust and perhaps this is why theChief Marketing Officers (CMOs) of th...

    By • Oct. 8, 2007

  • Force Field Analysis Factors

    All problem situations, regardless of the specific kind of problem, have the same general structure. The three elements of this structure are: 1. the problem state2. the solved state, and3. the solution path. The practical implications of the general problem structure for social ...

    By • Oct. 5, 2007

  • The Rise of the Individual

    Millions of people worldwide are now connected through networked digital infrastructures in forms that grow increasingly sophisticated and contextually rich. The notion of the global village remains powerful, but individual sociability will never operate on a global scale. Large social networks...

    By • Oct. 4, 2007

  • User Centric Social Web Factors

    Before long, you won't need Linkedin, Facebook or other social networks to update a user profile or check your business and personal contacts online. You'll simply be enabled to have you own identity portal where you'll choose what and whom is part of your Social Web. From your portal you'll ...

    By • Oct. 1, 2007

  • Geeks Rule

    Greg Miller opened the panel discussion before a packed and overheated room of PR execs gathered for the Bulldog-sponsored 2007 PR Agency Summit at the Williams Club in NYC.He ran through some Google-centric slides, with a warning to the attendees to pay attention to the search, advertising, i...

    By • Sept. 29, 2007

  • Social Meaning of New Tehnology

    In his book titled Electrifying America: Social Meanings of a New Technology, David E. Nye argues, "A technology is not merely a system of machines with certain functions; it is part of a social world. Electrification is not an implacable force moving through history, but a social process that...

    By • Sept. 27, 2007

  • The Link Factors

    The essence of social networking mediums is being linked to people and things. The more people and things we are linked to the greater our reach, the larger our resource pool and the depth of information is relative to the "links" one establishes.The web is filed with hundreds of billions of po...

    By • Sept. 25, 2007