New Study Finds Facebook's Interest Targeting is Inaccurate Around 30% of the Time

For Facebook advertisers, this could provide more insight into your targeting and performance tracking.

By Andrew Hutchinson • March 28, 2022

How to Fix Ad Measurement With Incrementality Testing and Experiments

Platform attribution is broken. Incrementality testing can reveal the true impact of ad campaigns.

By Trevor Testwuide, Co-founder and CEO, Measured • March 28, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows.

By Andrew Hutchinson • March 25, 2022

Meta Announces New Crackdown on Misleading 'Watchbait' Video Titles and Descriptions

Meta will now detect and penalize video clips that employ 'watchbait' tactics.

By Andrew Hutchinson • March 25, 2022

MGM Resorts Provides Insights into its Social Media Marketing Strategy

The latest video in Meta's ad tips series looks at how MGM utilizes Facebook and Instagram for promotion.

By Andrew Hutchinson • March 24, 2022

Meta Publishes New 'State of Small Business' Report, Examining the Ongoing Impacts of the Pandemic

The latest report shows that the impacts of the pandemic are still worsening in many elements.

By Andrew Hutchinson • March 23, 2022

Meta Renames its Ad Automation Tools to Clarify the Purpose of Each Element

The 'Meta Advantage' suite will cover all aspects of Meta's ad automation processes.

By Andrew Hutchinson • March 22, 2022

Facebook's Developing Reactions for Reels

The option would provide more capacity to respond to short-form videos in the app.

By Andrew Hutchinson • March 18, 2022

Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features

The camera-equipped glasses are the first step towards Meta's fully AR-enabled wearable device.

By Andrew Hutchinson • March 17, 2022

Meta Files New Lawsuit Over the Sale of Fake Customer Reviews on Facebook

Meta is taking action against fake review sellers in a new legal action.

By Andrew Hutchinson • March 17, 2022

Meta Partners with Zefr to Improve its Advertiser Safety Tools

The partnership will help to improve Meta's ad placement tools.

By Andrew Hutchinson • March 17, 2022

Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

By Emma Wiltshire • March 15, 2022

Meta Announces New Updates for Facebook Groups, Including the Option to Block Shares of Misinformation

The updates provide more options for group admins to automate more elements, and grow their communities.

By Andrew Hutchinson • March 9, 2022

Meta Announces New Features and Insights for International Women's Day

Meta's discussion on female contributions to the metaverse provides some interesting insight into its ongoing development.

By Andrew Hutchinson • March 8, 2022

Meta's Testing a New Layout in the Desktop Version of Facebook

Some users are seeing a new layout in the desktop version of Facebook - and it seems like a lot.

By Andrew Hutchinson • March 7, 2022

Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation

The battle against misinformation has reached a new level - but are we seeing a significant advance in process?

By Andrew Hutchinson • March 6, 2022

Meta Announces New Training and Support Resources for Female-Owned Businesses

The new guides and resources will help female-led businesses navigate the ongoing impacts of the pandemic.

By Andrew Hutchinson • March 3, 2022

Meta Announces the Closure of Facebook Campus, its School-Aligned Social Network Experiment

Meta is re-aligning its projects onto the next major usage shifts, which has seen it move on from several app experiments.

By Andrew Hutchinson • March 2, 2022

Meta Expands Test of New Removal Alerts Which Let Users Know When Automated Detection Was used

The new alerts will provide more context as to why, and how, a post was detected and removed.

By Andrew Hutchinson • March 2, 2022

Meta Releases New 'Widely Viewed Content' Report for Facebook, Which Continues to be a Baffling Overview

Meta’s attempts to counter the narrative that it fuels divisive content continue to cause more harm than help.

By Andrew Hutchinson • March 1, 2022

Meta Uncovers Coordinated Misinformation Initiatives Targeting Ukrainian Users

Meta's teams are working hard to stop the spread of misinformation around the Ukrainian conflict.

By Andrew Hutchinson • Feb. 28, 2022

How Social Platforms Are Responding to the Crisis in Ukraine

UPDATED: The crisis in Ukraine is playing out in social media apps, presenting new challenges in avoiding misuse and manipulation.

By Andrew Hutchinson • Updated April 22, 2022

Russia Announces Partial Bans on Facebook Amid Escalating Ukraine Conflict

Russian authorities have sought to ban Facebook amid claims that the platform is censoring state-approved messages.

By Andrew Hutchinson • Feb. 25, 2022

Bark Shares Some of the Keys to its Social Media Success in New 'Social Skills' Series

The team from Bark provide some great tips for maximizing social media and community engagement.

By Andrew Hutchinson • Feb. 24, 2022

Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta looks to add more pressure onto TikTok with an expansion of its video options.

By Andrew Hutchinson • Feb. 22, 2022