32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

Meta Outlines Key Areas of Focus, and Business Opportunity, Following Downbeat Earnings Report

Meta wants to reassure investors that it has a plan to get its revenue growth back on track.

By Andrew Hutchinson • Oct. 26, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Reports Increasing Costs, Lower Ad Revenue in Q3 Performance Update

Some concerning signs in Meta's latest performance and revenue numbers.

By Andrew Hutchinson • Oct. 26, 2022

The Ultimate Guide to Social Media Engagement

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

Oct. 24, 2022

Meta Announces New Tools for Facebook Groups at Communities Summit 2022

Meta's announced a range of new updates for groups, including, as you might expect, Reels.

By Andrew Hutchinson • Oct. 20, 2022

Meta Makes Branded Content Tags Available to All Facebook Reels Creators

Another option to help Reels creators make money - and for brands to tap into Reels.

By Andrew Hutchinson • Oct. 17, 2022

Facebook Announces the Retirement of ‘Instant Articles’ - The Latest Step in the Reformation of the App

The move is the latest in Meta's broader reformation of Facebook.

By Andrew Hutchinson • Oct. 14, 2022

Facebook’s Developing a New Option to Invite a Co-Author for Your Reels Clips

The option would provide another way to tap into Facebook Reels for marketing.

By Andrew Hutchinson • Oct. 13, 2022

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta's looking to monetize Reels with some new ad options.

By Andrew Hutchinson • Oct. 4, 2022

Meta Will Shut Down its Newsletter Platform Early Next Year

Meta's shutting down its newsletter platform just 18 months after launch.

By Andrew Hutchinson • Oct. 4, 2022

Meta Announces 2022 Facebook Communities Summit Event

Meta will outline the latest groups features and updates at the virtual event.

By Andrew Hutchinson • Oct. 2, 2022

Meta’s NFT Display Tools Extend to All US Instagram and Facebook Users

Now, NFT fans will have more ways to show off their digital artworks.

By Andrew Hutchinson • Sept. 29, 2022

Facebook Tests ‘Subscribers Only’ Posts to Enhance Creator Offering

Meta continues to try out more creator tools to help boost subscriptions and community.

By Andrew Hutchinson • Sept. 27, 2022

Meta Detects New Covert Influence Campaigns Run from Russia and China

Meta's latest discoveries underline the potential dangers of political manipulation efforts online.

By Andrew Hutchinson • Sept. 27, 2022

Meta Adds New Account Switching and Cross-App Alert Tools as it Looks to Maximize Engagement

The new cross-app alerts will get more people tapping across to stay up to date with the latest.

By Andrew Hutchinson • Sept. 26, 2022

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

Maximize your opportunities on The Social Network with these tips.

By Andrew Hutchinson • Sept. 22, 2022

Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

The option will make it easier to drive direct sales in local markets.

By Andrew Hutchinson • Sept. 20, 2022

Meta Adds New Tools to Help Promote Emerging Creators on Facebook

Facebook's looking to sweeten its offering for creators.

By Andrew Hutchinson • Sept. 20, 2022

Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

'Unconnected Reach' is a growing consideration for Facebook marketers. 

By Andrew Hutchinson • Sept. 20, 2022

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta continues with its short-form video push.

By Andrew Hutchinson • Sept. 19, 2022

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

By Andrew Hutchinson • Sept. 12, 2022

Meta Announces the Retirement of its ‘Neighborhoods’ Local Community Groups Project

After originally looking to put the squeeze on Nextdoor, Meta's now stepping away from the project.

By Andrew Hutchinson • Sept. 1, 2022

Meta Provides New Insights Into How its Video Distribution Algorithms Work

If you're posting videos to Facebook or Instagram, you need to read this.

By Andrew Hutchinson • Sept. 1, 2022

Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

New add-on features for Facebook and/or Instagram?

By Andrew Hutchinson • Sept. 1, 2022