2018 Reflections: Our 10 Favorite Articles of 2018

Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary.

By Phoebe Bain • Dec. 28, 2018

3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Looking to improve your Facebook ad performance? Check out these tips on ways to get more out of your campaigns.

By Maxwell Finn • Dec. 20, 2018

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Adds New Camera Tools to Messenger, Including Boomerang and Selfie Mode

Facebook has added three new camera options to Messenger to help users spice up their holiday sharing.

By Andrew Hutchinson • Dec. 18, 2018

Facebook Provides Video Monetization Best Practices, Disincentivizes Sharing of Repurposed Clips

Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.

By Andrew Hutchinson • Dec. 18, 2018

NAACP Calls on Members to Boycott Facebook in Protest Over Political Interference

NAACP has called on its members to log out of Facebook and Instagram for a week as part of protest action against the social media giant.

By Andrew Hutchinson • Dec. 18, 2018

Facebook Discovers Yet Another Data Access Bug, Exposing User Content

Facebook has reported yet another data concern, this time relating to user photos which could have been accessed by app developers.

By Andrew Hutchinson • Dec. 15, 2018

All of Facebook's Ad Targeting Options in One Infographic [Infographic]

Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.

By Andrew Hutchinson • Dec. 14, 2018

3 Things Marketers Need to Know About AR and VR [Infographic]

Virtual reality is considered the next big step for digital connection - but how will it really change our day-to-day interactions?

By Andrew Hutchinson • Dec. 14, 2018

Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks

Facebook has provided an update on the performance of its Watch video platform, while also expanding it to more surfaces and expanding its ad tools.

By Andrew Hutchinson • Dec. 14, 2018

New Report Looks at Facebook Usage Stats and Trends in 2018 [Infographic]

The team from Socialbakers have put together a new infographic looking at Facebook usage stats from 2018.

By Andrew Hutchinson • Dec. 13, 2018

Facebook Updates Life Events with New Features and Prominent Profile Placement [Infographic]

Facebook is updating its 'Life Events' listings with new, interactive features and a new section on your main profile page.

By Andrew Hutchinson • Dec. 13, 2018

Facebook Releases New Report on Key Trends to Watch in 2019

Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018.

By Andrew Hutchinson • Dec. 12, 2018

Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities

Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth.

By Andrew Hutchinson • Dec. 12, 2018

SMT's 2018 Social Media Spending Survey - Part 2: Where to Allocate Your Social Media Marketing Budget in 2019

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report.

By Andrew Hutchinson • Dec. 11, 2018

How to Leverage the Value of Other People's Facebook Groups

There are many articles about creating Facebook Groups for your business - but have you considered how you can leverage other people’s groups?

By Aaron Agius • Dec. 8, 2018

Facebook Expands Subscriptions to Help Publishers Retain Audience

Facebook is expanding its subscription program in order to provide another way for publishers to build and retain their audiences on the platform.

By Andrew Hutchinson • Dec. 7, 2018

Facebook Launches 2018 Personalized 'Year in Review' Videos for Users

Facebook has launched its latest 'year in review' video template, which enables users to create simple video summaries of their 2018 activity.

By Andrew Hutchinson • Dec. 7, 2018

Facebook Tests New 'Comment Quality' Feedback Option as it Looks to Boost Engagement

Facebook's testing another way to get user feedback on comment quality as part of its ongoing efforts to boost engagement.

By Andrew Hutchinson • Dec. 6, 2018

Facebook Adds New File Sharing and Customization Options to Messenger Lite

Facebook has added some new features to its data-friendly 'lite' version of Messenger, including animated GIFs and new file sharing tools.

By Andrew Hutchinson • Dec. 6, 2018

7 Bold Predictions for Digital Marketing in 2019

What's on the horizon for digital marketing? Contributor Chad Pollitt shares his thoughts in this post.

By Chad Pollitt • Dec. 6, 2018

Facebook Adds Option to Share Collections of Ideas with Friends

Facebook is adding a new option to its Collections tool which will enable users to share their collections with friends, and invite collaboration on the same.

By Andrew Hutchinson • Dec. 5, 2018

Facebook Rolls Out Group Stories to All Regions

Facebook has announced that collaborative Stories for Groups are now being rolled out to all users.

By Andrew Hutchinson • Dec. 5, 2018

Facebook Clarifies That it's Against its Terms to Sell Group Admin Rights

Facebook has clarified that it's against its Terms of Service to sell your Facebook Group, which is an important note as Groups get more focus.

By Andrew Hutchinson • Dec. 5, 2018

Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]

Facebook has published a new report which looks at how modern car buyers use digital platforms in the discovery and purchase process.

By Andrew Hutchinson • Dec. 4, 2018

Facebook's Testing New 'Keyword Alerts' for Groups

Facebook looks to be testing a new option to provide alerts for keyword mentions within Facebook groups.

By Andrew Hutchinson • Dec. 4, 2018