Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers

Looking to capitalize on the potential of live-stream shopping, Instagram's gradually building out its streaming tools and options.

By Andrew Hutchinson • Oct. 13, 2021

Instagram Adds Reels Ads into its Marketing API

The update will make it easier for more businesses to utilize Instagram Reels ads.

By Andrew Hutchinson • Oct. 12, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

The new approach will change the way that Facebook counts individual users of its apps for ad purposes.

By Andrew Hutchinson • Oct. 12, 2021

Instagram Adds New In-App Alerts on Technical Issues and Policy Violations Which May Impact Your Account

The new notifications aim to provide more transparency into account actions, and impacts on the service.

By Andrew Hutchinson • Oct. 11, 2021

Facebook Announces New Shopping Events for the Holidays, Including Live Shopping and #BuyBlack Initiatives

Facebook's looking to continues its eCommerce push, with a range of new events, along with some new safety features for Marketplace.

By Andrew Hutchinson • Oct. 11, 2021

Instagram's Testing Likes on Stories, Providing Another Engagement Option

The option would provide a simple way to respond to Stories content, without clogging the creators' inbox.

By Andrew Hutchinson • Oct. 5, 2021

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

The updated format will simplify Instagram's video offerings.

By Andrew Hutchinson • Oct. 5, 2021

Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

By Andrew Hutchinson • Oct. 5, 2021

Facebook Adds Cross App Group Chat Functionality in Messenger and Instagram Direct, New Chat Tools

The new features will enable more functionality in your Messenger and Instagram chats, while also advancing Facebook's broader integration efforts.

By Andrew Hutchinson • Sept. 30, 2021

Instagram Tests 'Selected People' for Stories, Providing More Control Over Your Stories Audience

The option will enable users to edit their Close Friends list with every post, which could facilitate new sharing behaviors.

By Andrew Hutchinson • Sept. 29, 2021

Instagram Launches New Click to WhatsApp Message Ads to Facilitate Cross-App Connection

The option will provide more ways for people to get in touch, via the app that they prefer.

By Andrew Hutchinson • Sept. 29, 2021

Facebook Announces Season 2 of its 'Social Skills' Business Tips Video Series

The second season will feature insights from the social media managers behind Target, BarkBox and more.

By Andrew Hutchinson • Sept. 27, 2021

Instagram Pauses 'Instagram for Kids' Project After Recent Media Reports

Amid concerns around the mental health impacts of Instagram use, the company has decided to shelve its 'Instagram for Kids' project.

By Andrew Hutchinson • Sept. 27, 2021

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends.

By Andrew Hutchinson • Sept. 24, 2021

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

By Andrew Hutchinson • Sept. 16, 2021

Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions

The new guide provides tips and notes on all of Instagram's various eCommerce tools and display options.

By Andrew Hutchinson • Sept. 15, 2021

Instagram Adds New 'Map Search' Tool to Maximize Business Discovery

The new display option will help Instagram users connect with nearby businesses and venues.

By Andrew Hutchinson • Sept. 14, 2021

Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing

The option would provide an easy way to merge your Stories content into Reels, as Instagram seeks more ways to boost Reels usage.

By Andrew Hutchinson • Sept. 13, 2021

Facebook Looks to Maximize Shops Performance as Part of its Broader eCommerce Push

Facebook's asking some eCommerce advertisers to opt-in to a new data collection process to help maximize Facebook and Instagram Shops performance.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

By Andrew Hutchinson • Sept. 2, 2021

Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

The 9-page digital magazine highlights key trends of note to help guide your posting approach. 

By Andrew Hutchinson • Aug. 26, 2021

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

By Andrew Hutchinson • Aug. 25, 2021