How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

By Andrew Hutchinson • Aug. 19, 2026

Pinterest partners with Zillow for ad targeting

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.

By Andrew Hutchinson • Aug. 12, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

By Andrew Hutchinson • Aug. 5, 2026

Pinterest leans on AI to drive improved performance in Q2

The company added 9 million monthly active users but platform growth was down in Europe and flat in the U.S. and Canada.

By Andrew Hutchinson • Aug. 4, 2026

Pinterest tells brands to launch holiday campaigns early

The platform said its users start their festive activities as early as September, and a longer promotional period can help marketers learn what works.

By Andrew Hutchinson • Aug. 3, 2026

6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

By Andrew Hutchinson • July 28, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help with discovery.

By Andrew Hutchinson • July 21, 2026

Can social media platforms survive the flood of AI content?

A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

By Andrew Hutchinson • July 20, 2026

Google Images introduces Pinterest-style UI

The new gallery format also includes a collections option that allows users to save visuals into dedicated folder tabs.

By Andrew Hutchinson • July 14, 2026

Pinterest expands international campaign insights

The platform launched a markets view element to help businesses get better insights into multi-regional promotions.

By Andrew Hutchinson • June 29, 2026

Pinterest showcases key in-app trends at Cannes

The platform’s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.

By Andrew Hutchinson • June 22, 2026

Pinterest launches AI-powered ad and shopping tools

The platform unveiled a business assistant for marketers and an Ask Pinterest app to help shoppers with the discovery process.

By Andrew Hutchinson • June 17, 2026

Pinterest adds AI updates for SMBs

The platform is building out its artificial intelligence-powered Pinterest Performance+ suite with a new customer acquisition feature and a one-click Shopify integration.

By Andrew Hutchinson • June 15, 2026

Pinterest adds Amazon Storefront linking

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

By Andrew Hutchinson • June 10, 2026

Pinterest releases 2026 summer fashion report

The app partnered with denim giant Levi’s to showcase the top trends for the season, with a focus on sports-related styling.

By Andrew Hutchinson • May 27, 2026

Pinterest wants brands to start thinking about Christmas

Early strategizing for Q4 campaigns will deliver the best results, according to the platform, because users come to the app to plan ahead.

By Andrew Hutchinson • May 18, 2026

Pinterest updates ad relevance

The platform is using offline activity and additional integrated data points to predict potential user interest in Promoted Pins.

By Andrew Hutchinson • May 10, 2026

Pinterest posts solid growth for the first quarter of 2026

The company added 12 million more users, mainly from regions outside the U.S. and the EU, where the online discovery platform is gaining traction.

By Andrew Hutchinson • May 5, 2026

Pinterest releases 2026 wedding trends report

Unusual venues, offbeat cakes and nostalgic tech were among the most popular search trends for marriage-minded users.

By Andrew Hutchinson • April 28, 2026

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

By Andrew Hutchinson • April 27, 2026

Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

By Andrew Hutchinson • April 20, 2026

Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

By Andrew Hutchinson • April 15, 2026

Content diversification is key to engagement on Pinterest

New insight from the platform highlights the importance of variable signals within Pin recommendations. 

By Andrew Hutchinson • April 7, 2026

Pinterest adds Promote a Pin option for marketers

The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.

By Andrew Hutchinson • March 24, 2026