Snapchat report positions the app as a B2B marketing tool

New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

By Andrew Hutchinson • March 4, 2026

Snapchat research provides insight for movie marketing

New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

By Andrew Hutchinson • March 4, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat announces new awards show designed to spotlight creators

The Snappys will be hosted by Snap Star Matt Friend and include a lifetime achievement award for DJ Khaled.

By Andrew Hutchinson • Feb. 25, 2026

Snapchat+ Reaches 25M Subscribers

The platform's add-on subscription has become a valuable revenue driver for the business.

By Andrew Hutchinson • Feb. 18, 2026

Snapchat Introduces Subscription Model for Its Most Popular Creators

The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

By Andrew Hutchinson • Feb. 17, 2026

Snapchat Adds AI Generated Bitmoji Option in Lens+

The new option will generate a Bitmoji based on an image. 

By Andrew Hutchinson • Feb. 11, 2026

Meta Faces Trial Over Teen Safety Measures

New court cases could lead to new laws governing social media apps.

By Andrew Hutchinson • Feb. 10, 2026

Snapchat Launches AI-Powered Lens Promotion With Gucci

Expanded considerations for Snap's AR Lens promotions. 

By Andrew Hutchinson • Feb. 9, 2026

Snapchat Expands Home Safe Alerts to Any Destination

Now, users can set an automated message to be sent when they arrive at a chosen location. 

By Andrew Hutchinson • Feb. 9, 2026

Snapchat Adds AR Effects for Super Bowl LX

A range of ways for Snapchatters to engage with the game. 

By Andrew Hutchinson • Feb. 8, 2026

Snapchat Faces Growth Challenges Ahead of AR Specs Launch

Snapchat's daily active user count shrunk in Q4.

By Andrew Hutchinson • Feb. 4, 2026

Snapchat Previews Shared AR Experiences in Specs

Snap's coming AR Specs will be able to detect other Specs around them for collaborative experiences.

By Andrew Hutchinson • Jan. 29, 2026

Snapchat Shares Data on How Its Users Seek Info on Financial Products

Most people now seek information on financial products from social apps. 

By Andrew Hutchinson • Jan. 29, 2026

Snapchat Forms Separate Business for AR Specs

The move will ensure that Snap can maintain separation between its two business elements.  

By Andrew Hutchinson • Jan. 28, 2026

Are Social Platform Subscriptions Becoming More Accepted?

Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?

By Andrew Hutchinson • Jan. 26, 2026

Snapchat Adds New Insights to Family Center

Snapchat’s looking to provide more assurance for parents. 

By Andrew Hutchinson • Jan. 22, 2026

Snapchat Adds Custom AI Lens Feature

Snapchat's got a new AI Lens that works from text prompts.

By Andrew Hutchinson • Dec. 22, 2025

Snapchat Shares Insights Into Evolving Connection Opportunities

The report looks at the evolving definition of "conversation" and why brands should take note.

By Andrew Hutchinson • Dec. 18, 2025

Snapchat Is Using Apple’s Age Range Measure To Restrict Underage Users

As the debate rages over teen social media access, Apple may hold the key to more effective regulation.

By Andrew Hutchinson • Dec. 17, 2025

Snapchat Launches Quick Cut Video and Image Editing App

The process will make it easier to create better Snaps quickly.

By Andrew Hutchinson • Dec. 17, 2025

Snapchat Shares Insight Into Key 2025 Trends

A look at some of the major trends among Snapchat users in 2025.

By Andrew Hutchinson • Dec. 16, 2025

Snapchat Outlines Its Ad Development Focus for 2026

2026 will be a critical year for Snap. 

By Andrew Hutchinson • Dec. 9, 2025

Snapchat Banned in Russia, Another Blow for the App

Snapchat is also about to lose half a million users in Australia.

By Andrew Hutchinson • Dec. 4, 2025

Snapchat Launches Wix Integration to Simplify Snap Ads Creation

The integration will make it easier for Wix creators to run Snap ads.

By Andrew Hutchinson • Dec. 3, 2025

Snapchat Shares Research Into Evolving Car Buying Trends

Snapchat could play a key role in driving auto purchases.

By Andrew Hutchinson • Dec. 2, 2025