Snap Announces 2026 Launch Date for Its AR-Enabled Spectacles

Snap is looking to get to market first with its AR glasses.

By Andrew Hutchinson • June 10, 2025

Threads Continues To See Strong Download Momentum in May

Meta continues to dominate the social app top download charts.

By Andrew Hutchinson • June 9, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches Apple Watch App

Now you'll be able to stay in touch with Snap conversations at all times.

By Andrew Hutchinson • June 5, 2025

Snapchat Launches Standalone Lens Studio Mobile App

The app aims to enable anyone to create their own AR effects.

By Andrew Hutchinson • June 4, 2025

Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio

New options to build more experiences within Snapchat.

By Andrew Hutchinson • June 3, 2025

Snapchat Shares Insights Into Its Potential for GCC Region Marketers

Snap's looking to expand its business potential in more markets.

By Andrew Hutchinson • June 2, 2025

Snapchat Provides Insight Into How Snaps Drive Purchase Behavior

Snapchat users are increasingly seeking purchase guidance in the app.

By Andrew Hutchinson • May 28, 2025

An Overview of Each Platform’s AI Tools for Advertisers

AI tools are driving better response for many advertisers.

By Andrew Hutchinson • May 22, 2025

Snapchat May Soon Unpin Its ‘My AI’ Chatbot From the Top of Feeds

Despite a lot of people engaging with its AI tool, Snap knows that it's not for everyone.

By Andrew Hutchinson • May 21, 2025

Snapchat Opens New Office in Paris as Part of Expanded EU Business Push

The app has 27 million monthly active users in the country.

By Andrew Hutchinson • May 19, 2025

Snapchat Launches New Report Series Looking at Gen Z in India

The report will provide a range of insights into Indian Gen Z trends.

By Andrew Hutchinson • May 13, 2025

Snap Hosts First Under the Ghost Live Music Event

Snapchat's kicked off its new live music performance series, which will also include new ad options. 

By Andrew Hutchinson • May 11, 2025

Snapchat Announces AI-Powered Ad Updates and Expanded Sponsored Snaps

Snap outlined some coming ad updates at NewFronts 2025.

By Andrew Hutchinson • May 7, 2025

Tariffs Loom as Significant Factor in Social Platform Earnings Reports

Trump's tariffs are set to have a significant impact on social media ad prices.

By Andrew Hutchinson • May 4, 2025

Snapchat Shares Insights Into Its Evolving Efforts to Combat Drug-Related Content

An important area of focus for Snap.

By Andrew Hutchinson • April 29, 2025

Snapchat Shares Mixed Results in Q1 2025 Report

Snapchat's latest performance report shows steady increases in users and revenue.

By Andrew Hutchinson • April 29, 2025

Snapchat Launches Affiliate Program To Drive Ad Sales

The program will pay you to refer advertisers to the app.

By Andrew Hutchinson • April 24, 2025

Snapchat Launches Updated Family Safety Hub

Updated resources for parents, including a range of new video overviews.

By Andrew Hutchinson • April 23, 2025

Snap Shares Insights Into Its Efforts to Combat Child Sexual Exploitation

New data from Snap on the scope of the challenge in addressing this key concern.

By Andrew Hutchinson • April 20, 2025

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

The option will provide more ways for brands to connect with Snap creators.

By Andrew Hutchinson • April 10, 2025

Snapchat Shares Research into Travel Purchase Influences

New data on what's driving travel purchase decisions ahead of the summer season. 

By Andrew Hutchinson • April 10, 2025

Snapchat Shares Data on How Happiness Drives Snap Ads Response

Snapchat's latest report looks at how joy can be a driver of campaign resonance.

By Andrew Hutchinson • April 9, 2025

Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement

A new way for brands to tap into Snap’s popular Lens tools.

By Andrew Hutchinson • April 8, 2025

Snapchat Launches Expanded Agency Partner Program

A new program will enable agencies to showcase their Snap ads knowledge.

By Andrew Hutchinson • April 2, 2025

Snapchat Adds New Styling Options for Bitmoji Avatars

Some cool new looks for your digital depictions. 

By Andrew Hutchinson • March 31, 2025