Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

By Peter Adams • July 30, 2026

4 tips to build a Snapchat marketing strategy

The platform offers significant engagement opportunities, but its privacy-focused approach can make it harder for brands to develop the right messaging and promotions.

By Andrew Hutchinson • July 29, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

By Andrew Hutchinson • July 21, 2026

Snapchat shares data with Dick’s Sporting Goods

A new partnership in collaboration with LiveRamp will let advertisers see how on-platform ads drive in-store sales.

By Andrew Hutchinson • July 14, 2026

Snapchat highlights its user engagement

Parent company Snap commissioned a report that found its social platform outranked other apps in many key performance elements.

By Andrew Hutchinson • June 23, 2026

Snapchat launches ‘House of the Dragon’ AR ad in New York City

The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

By Andrew Hutchinson • June 21, 2026

Snapchat launches AI-powered ad creation tools

Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners. 

By Andrew Hutchinson • June 21, 2026

Snap opens pre-orders for Specs AR glasses

The $2,195 devices come in two sizes and feature hundreds of custom-built Snap Lenses, but the company faces stiff competition from Apple and Meta.

By Andrew Hutchinson • June 16, 2026

Snapchat announces activations for FIFA World Cup 2026

The app will offer new in-app fan gear, themed Lenses, exclusive player insights and creator coverage of the games.

By Andrew Hutchinson • June 10, 2026

Snapchat implements new restrictions for users under 16

Younger teens won’t be able to share Spotlight videos or Stories outside of their mutual friend groups, although the change doesn’t impact Snaps.

By Andrew Hutchinson • June 10, 2026

Snapchat releases data on video ad performance

The app used eye-tracking and a brand equity framework to determine how its user base responded to branded commercials on Snapchat.

By Andrew Hutchinson • June 9, 2026

Snap acquires spatial AI developer Illumix

The deal aligns with Snap’s push to compete with Meta and Apple in the artificial intelligence wearables market.

By Andrew Hutchinson • June 4, 2026

Snapchat is growing its presence in India

The app is expanding its user base and ad business in the region, and currently has more than 250 million monthly active users there.

By Andrew Hutchinson • June 4, 2026

Meta hires Snap director of global content partnerships

Jim Shepherd, who oversaw Snap’s celebrity relations and editorial strategy, will now help with Meta’s artificial intelligence device push, per The Hollywood Reporter.

By Andrew Hutchinson • June 1, 2026

Are social platforms going to charge all users for access?

Elon Musk and Mark Zuckerberg have historically disagreed about this, but rising AI expenses may result in costly new subscription options.

By Andrew Hutchinson • May 31, 2026

Snapchat underlines its value as a sports engagement platform

The app is an important connection point for events such as the FIFA World Cup, the Super Bowl and the NBA Finals.

By Andrew Hutchinson • May 28, 2026

Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

By Andrew Hutchinson • May 20, 2026

Creator content drives brand success on Snapchat

Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

By Andrew Hutchinson • May 17, 2026

Snapchat says ‘what it means to be a teenager’ hasn’t changed

A new report from the app examined teen behavior online and offered insights into the perspective of younger users.

By Andrew Hutchinson • May 13, 2026

Snapchat hosts AR developer bootcamp

The event last month was intended to boost creative collaboration between the most active Spectacles developers ahead of the Specs device release.

By Andrew Hutchinson • May 11, 2026

Snapchat usage declined in the US and EU in Q1

Growth is coming from other regions where the platform is still developing its business tools and doesn’t generate as much income.

By Andrew Hutchinson • May 6, 2026

Snapchat launches sponsored AI chatbots

The new artificial intelligence-powered promotions are an extension of Sponsored Snaps and will allow users to interact with bots in-stream.

By Andrew Hutchinson • April 28, 2026

Snapchat launches loyalty badges for Snap Map locations

Users will be able to compete for top visitor spots based on their activity and share their rankings with friends.

By Andrew Hutchinson • April 22, 2026

Snap CFO steps down

Derek Andersen’s departure comes as the company undergoes layoffs and faces stagnant user growth ahead of the launch of its AR glasses.

By Andrew Hutchinson • April 21, 2026