Snapchat’s 2025 Holiday Marketing Playbook [Infographic]

Some last-minute pointers for Snap campaigns.

By Andrew Hutchinson • Dec. 1, 2025

Snapchat Launches ‘Winter Village’ Luxury Brands Showcase

The in-app Lens will provide a unique branding experience.

By Andrew Hutchinson • Dec. 1, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Highlights Post Christmas Opportunities for Brands

Snapchat is very keen to highlight the opportunities of Q5.

By Andrew Hutchinson • Nov. 25, 2025

Snapchat Highlights How Brands Can Connect with Shoppers

Snap's latest report shows how brands can tap into shopping behaviors in the app.

By Andrew Hutchinson • Nov. 24, 2025

Snapchat Begins Informing Australian Teens of Coming Restrictions

Australia's teen social ban comes into effect on Dec. 10. 

By Andrew Hutchinson • Nov. 23, 2025

Snapchat Launches New Amazon Fire Tablet App

Expanded opportunity for Snapchat growth. 

By Andrew Hutchinson • Nov. 19, 2025

Snapchat Adds Public ‘Topic Chats’ To Expand Its Use Case

Public group chats could be another way to engage Snap users.

By Andrew Hutchinson • Nov. 18, 2025

Snapchat Highlights the Importance of Multicultural Representation in Ads

Snapchat says brands need to consider broader representation in their promotions.

By Andrew Hutchinson • Nov. 17, 2025

Snapchat Shares Insights Into What Creators Are Seeking in Brand Deals

A look at what creators are seeking in branded content partnerships.

By Andrew Hutchinson • Nov. 13, 2025

Snapchat Brings Back 2D Bitmoji in Response to User Demand

So you can get back to your Bitmoji roots.

By Andrew Hutchinson • Nov. 11, 2025

Snapchat Shares Data Into Evolving Grocery Shopping Trends

Despite tougher economic conditions, grocery marketers can align with some key shopping trends.

By Andrew Hutchinson • Nov. 10, 2025

Snapchat Brings Perplexity AI to Inboxes

Snapchat will soon have two AI chatbots in your feed.

By Andrew Hutchinson • Nov. 5, 2025

Snapchat Posts Strong Revenue Result, Though Challenges Are Coming

Snapchat is also now up to 943 million monthly active users.

By Andrew Hutchinson • Nov. 5, 2025

Snapchat Pitches Marketers on Holiday Shopping Opportunities

The time is now to start your holiday campaigns, according to Snapchat.

By Andrew Hutchinson • Nov. 3, 2025

Snapchat Shares Data on Evolving Gifting Trends

The report shows that more people are finding reasons to give gifts to friends. 

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

Snapchat Expands Access to Its Open Prompt AI Lens

Snapchat is looking to keep up with the latest generative AI trends.

By Andrew Hutchinson • Oct. 22, 2025

Snapchat Announces a Range of AR Advancements at Lens Fest 2025

Snapchat is rolling out a range of new AI tools, as it looks to advance its hardware ambitions.

By Andrew Hutchinson • Oct. 16, 2025

Snapchat Shares Insight Into Evolving Beauty Shopping Trends

Some pointers for beauty brands in the modern social media landscape.

By Andrew Hutchinson • Oct. 15, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Snapchat Tests ‘Bitmoji Plaza’ Virtual Town Center on Web

The virtual interaction zone will provide a place to interact with other people's Bitmoji avatars.

By Andrew Hutchinson • Oct. 9, 2025

Snapchat Highlights the Opportunities of Sponsored Snaps

Snapchat is looking to showcase the potential of its latest ad placement options.

By Andrew Hutchinson • Oct. 6, 2025

Women’s Professional Sports See Increased Snapchat Engagement

Professional leagues for women athletes across a number of sports have seen a rise in interest, leading to new opportunities for advertisers.

By Andrew Hutchinson • Oct. 2, 2025

Snapchat Launches WooCommerce Integration for Promotions

A new consideration for WooCommerce merchants.

By Andrew Hutchinson • Oct. 1, 2025

Snapchat Shares Data on the Effectiveness of Its First Impression Ads

First Impression ads can help to raise brand awareness in a significant way. 

By Andrew Hutchinson • Sept. 29, 2025