Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers

Instagram is new adding AR-enabled ad formats into the mix, with selected brands testing out the new 'try on' ad options heading into the holiday season.

By Andrew Hutchinson • Oct. 4, 2019

LinkedIn Publishes New Insights into the Evolving Hardware Purchasing Journey [Infographic]

LinkedIn has published a new report which looks at the modern hardware purchasing journey, and how marketers can maximize their connection with relevant audiences.

By Andrew Hutchinson • Oct. 4, 2019

Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements. 

By Andrew Hutchinson • Oct. 4, 2019

Twitter Shares Major Events Calendar for October to Assist with Strategic Planning

Twitter has published the latest version of its monthly event highlights to assist with your campaign planning.

By Andrew Hutchinson • Oct. 3, 2019

Facebook Adds 'Click to Message' CTA to Stories Ads

Facebook has expanded its 'Send Message' CTA button to Stories ads.

By Andrew Hutchinson • Oct. 2, 2019

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns.

By Andrew Hutchinson • Oct. 2, 2019

4 Best Practices for Community Management

Effective community management is key to maximizing your digital marketing performance - but it's also often overlooked. Check out these tips.

By Debby Richman • Oct. 1, 2019

3 Reasons to Start Planning Your Christmas Social Campaigns Now [Infographic]

Christmas is now only 85 days away. Have you mapped out your social media marketing strategy for the holiday season?

By Aaron Brooks • Oct. 1, 2019

Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest

Instagram has launched a test of a new product launch sticker for Stories, and launch tags in feed, which will prompt users with reminders on launch day. 

By Andrew Hutchinson • Oct. 1, 2019

Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance. 

By Andrew Hutchinson • Oct. 1, 2019

Social Media Spring Cleaning [Infographic]

As we head into the holiday period, now is a good time to review your social media accounts, and update relevant information.

By Andrew Hutchinson • Sept. 29, 2019

Why Good Design Matters for Businesses [Infographic]

No matter how you look at it, design matters. Check out these key considerations for your digital marketing efforts.

By Andrew Hutchinson • Sept. 29, 2019

Reddit Adds New Video Ad Options, Including a New Mobile Landing Page Flow

Reddit has added some new video ad options ahead of the holiday push, including a redesigned landing page flow for video ads.

By Andrew Hutchinson • Sept. 28, 2019

Instagram Adds Branded Content Tags for IGTV

Instagram is now expanding its Branded Content tags to IGTV videos as well.

By Andrew Hutchinson • Sept. 28, 2019

A Small Business Guide to LinkedIn [Infographic]

Looking to make the most of your company's LinkedIn performance? Check out these tips and insights.

By Andrew Hutchinson • Sept. 27, 2019

5 Social Media Myths that are Hurting Your Business [Infographic]

There are some common misconceptions about social media marketing which still linger, and limit brand potential. Check out this list.

By Andrew Hutchinson • Sept. 27, 2019

How to Sell on Social Media Without Being Too "Salesy"

Social media is not the place for direct sales pitches. So how do you convince people to buy from you without coming across as too self-promotional?

By Dhariana Lozano • Sept. 27, 2019

SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts

With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.

By Emma Wiltshire • Sept. 27, 2019

LinkedIn Publishes New Guide on Objective-Based Advertising

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

By Andrew Hutchinson • Sept. 26, 2019

Twitter Provides Tips for Halloween Campaigns

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here.

By Andrew Hutchinson • Sept. 26, 2019

6 of the Best Ways to Improve Customer Experience [Infographic]

Ensure you're delivering great customer experience, and generating optimal results, with these tips. 

By Gaurav Sharma • Sept. 26, 2019

Twitter Releases New Playbook on Effective Brand Tweeting Strategies

Twitter has provided a new overview of some effective, strategic tweet approaches, based on previous campaigns and initiatives.

By Andrew Hutchinson • Sept. 25, 2019

20 Amazing Facts About Facebook [Infographic]

How much do you know about the world's largest social platform? Check out this collection of Facebook facts.

By David Eaves • Sept. 25, 2019

5 Key Tips for Managing Criticism and Negative Comments Online

As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.

By Jennifer Hanford • Sept. 25, 2019

Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat has announced some new changes to its ad options at Ad Week in NYC.

By Andrew Hutchinson • Sept. 25, 2019