Social Marketing: Page 136
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SMT Expert
5 Tools to Help Improve Your Instagram Video Marketing Approach
Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy.
By Lilach Bullock • Feb. 27, 2019 -
Snapchat Launches Updated Snap Ads Education Courses for Marketers
Snapchat has updated its 'Snapchat Explore' platform education course to help marketers get a better understanding of its ad options.
By Andrew Hutchinson • Feb. 27, 2019 -
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option
Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs.
By Andrew Hutchinson • Feb. 27, 2019 -
LinkedIn Marketing in 15 Minutes a Day [Checklist]
What are the key things you need to do each day to maximize the value of your LinkedIn network? Check out this list.
By Melonie Dodaro • Feb. 27, 2019 -
SMT Expert
8 Stats Which Highlight the Need for More Graphic Content [Infographic]
Using effective visuals is key to maximizing your social media marketing performance - check out these stats.
By Bob Carver • Feb. 26, 2019 -
SMT Expert
6 Tactics to Increase Your Instagram Stories Engagement
The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach.
By Dhariana Lozano • Feb. 26, 2019 -
Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.
By Megan DeGruttola • Feb. 25, 2019 -
Facebook's Migrating All Ad Campaigns to Campaign Budget Optimization [Infographic]
Facebook will soon be migrating all ad campaigns to its Campaign Budget Optimization process - here's an overview of the change.
By Andrew Hutchinson • Feb. 24, 2019 -
SMT Expert
How to Create a Social Media Content Strategy
If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips.
By Nathan Mendenhall • Feb. 23, 2019 -
New Report Looks at Social Platform Performance Benchmarks by Industry
What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ.
By Andrew Hutchinson • Feb. 22, 2019 -
LinkedIn Marketing Priorities in 2019 [Infographic]
LinkedIn recently asked its members about how they plan to utilize LinkedIn in 2019. Here's what they found.
By Andrew Hutchinson • Feb. 22, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney
This is the fourth in our series of interviews with our Social Media Today influencers.
By Phoebe Bain • Feb. 21, 2019 -
Instagram Tests 'Donation' Sticker in Stories
Instagram is reportedly testing a new donation sticker on Stories as a fundraising tool for organizations and personal causes.
By Emma Wiltshire • Feb. 19, 2019 -
SMT Expert
Social Media Dos and Don'ts for 2019
A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.
By Rachel Strella • Feb. 19, 2019 -
Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival
Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.
By Alice Oh • Feb. 19, 2019 -
10 of the Best Social Media Marketing Tools for 2019 [Infographic]
This infographic by Awario features a list of, in our opinion, the best social media marketing tools this year.
By Aleh Barysevich • Feb. 19, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Lucy Rendler-Kaplan
Social Media Today influencer, Lucy Rendler-Kaplan shares her journey, best social media tips and advice with us.
By Phoebe Bain • Feb. 18, 2019 -
Q&A
The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell
We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.
By Phoebe Bain • Feb. 15, 2019 -
The Pros and Cons of 5 Top Instagram Analytics Tools
Looking for tools to help analyze, and maximize, your Instagram efforts? Here are some key tips on some of the most well-known apps.
By Phoebe Bain • Feb. 15, 2019 -
10 Instagram Tools You Need in 2019
If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too). For instance, on Instagram, users want ...
By Larry Alton • Feb. 15, 2019 -
Real Advice from One Social Media Manager to Another [Infographic]
During our last #SMTLive Twitter chat, we asked the group to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane.
By Emma Wiltshire • Feb. 15, 2019 -
#SMTLive Recap: Juggling Multiple Social Media Accounts
During our last Twitter chat, we caught up with social media marketing friends to talk about our experiences, our struggles and our best tips for success. Here are our main takeaways from the discussion.
By Emma Wiltshire • Feb. 15, 2019 -
How I Manage to Manage 40+ Social Media Accounts
Managing 40+ social media accounts is not an easy task, but Jennifer has found a way to do it and do it well. Here is how she has found success.
By Jennifer Baker • Feb. 15, 2019 -
New Report Looks at the Latest Trends in Facebook Page Engagement
What types of Facebook Page posts see the most engagement? Check out this new report from Quintly.
By Andrew Hutchinson • Feb. 14, 2019 -
Snapchat Releases New Report on User Behavior in Relation to Entertainment [Infographic]
Snapchat has released a new report which looks at usage habits around cinema visits, which reveals some interesting insights.
By Andrew Hutchinson • Feb. 14, 2019