The Anatomy of a Perfect Small Business Instagram Profile [Infographic]

Looking to make best use of Instagram? This infographic lays out some helpful platform tips to help optimize your approach. 

By Irfan Ahmad • April 30, 2019

Back to Basics: The Top 3 Things Which Determine How Often to Post on Social Media

How often should you be posting on social platforms? The answer is dependent on a range of factors, as explained by contributor Dhariana Lozano.

By Dhariana Lozano • April 30, 2019

5 Marketing Tips from Amazon that Deliver [Infographic]

Amazon has grown to become one of the world's biggest and most successful companies - so its worth learning from how it does so to inform your own strategies.

By Meg Carpenter • April 29, 2019

Why Marketing Automation Software is the Rule, Not the Exception [Infographic]

Automation can help marketers in a range of ways - check out this new infographic from Salesforce on the benefits of automation tools. 

By AJ Ghergich • April 28, 2019

Facebook is Working on a New Creator Studio Dashboard for Instagram

Facebook is working on a new Instagram Creator Studio dashboard, which would be part of the existing Facebook Creator Studio app.

By Andrew Hutchinson • April 27, 2019

Facebook Publishes New Guide for Instagram Creators

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.

By Andrew Hutchinson • April 27, 2019

What's the Future of Influencer Marketing? Q&A with Pamela Kaupinen of HelloSociety

What's coming next for influencer marketing? We recently spoke to Pamela Kaupinen, the Senior Vice President of Strategy at HelloSociety, for some insights.

By Phoebe Bain • April 26, 2019

7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Some social media marketing mistakes remain commonplace, and need to be avoided. Check out this list.

By Mark Walker-Ford • April 26, 2019

6 Basic Steps to Running an Effective Social Media Audit

It's worth giving your social media profiles a spring clean - here are some tips on how to run an effective social media audit.

By Dhariana Lozano • April 26, 2019

4 Top Tools for Finding and Connecting with Instagram Influencers

In order to implement an effective influencer marketing program, you need to find the right influencers for your business. These tools will help.

By Mitt Ray • April 25, 2019

New Pew Research Report Looks at Key Traits and Trends Among Twitter Users

Pew Research has published a new report which looks at Twitter's audience and specific trends and traits among Twitter users.

By Andrew Hutchinson • April 25, 2019

Snap Inc. Reports Improved Usage and Revenue in Q1 '19 Update

Snap Inc. has posted its Q1 2019 report, showing increases in both revenue and usage.

By Andrew Hutchinson • April 24, 2019

What Does $1 in Facebook Advertising Generate for a Business?

Should you spend money on Facebook trying to get Likes or website visits? A look at what your Facebook ad spend can actually achieve for your business.

By Nathan Mendenhall • April 24, 2019

Twitter Q1 Earnings: Users and Revenue Both Increase, Reflecting Improved Focus

Twitter has released its first revenue and performance update for 2019, showing stable increases in both revenue and usage. 

By Andrew Hutchinson • April 24, 2019

4 Tools to Help Boost Your Social Media Marketing Productivity

The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways.

By Lilach Bullock • April 24, 2019

10 Statistics you Need to Know About Weibo for Influencer Marketing [Infographic]

If you're looking to reach Chinese internet users, you need to understand the local social landscape. Here are some stats and tips on Weibo for influencer marketing.

By Andrew Hutchinson • April 23, 2019

The Future of Social Customer Experience - a Q&A with Dan Gingiss

We sat down with Dan Gingiss to learn about his journey in the industry, and his predictions for the future of social media marketing and customer experience.

By Phoebe Bain • April 21, 2019

How Can You Measure Your Social Brand Equity?

Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it?

By Joei Chan • April 21, 2019

How to Actualize Real Results from Your Social Media Marketing Efforts

Any company seeking to actualize results from social media marketing must align their efforts with the values of the business.

By Rachel Strella • April 18, 2019

New Study Looks at the Impact of Influencers and Video on Consumer Decision Making [Infographic]

Olapic has conducted a new study to glean more insight into how consumers view influencer content, and how brands can utilize it to advantage.

By Andrew Hutchinson • April 18, 2019

LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video

LinkedIn has created a new guide to help B2B marketers create better, more effective video content.

By Andrew Hutchinson • April 18, 2019

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Facebook has published a new report which looks at Stories best practices and how to maximize performance.

By Andrew Hutchinson • April 16, 2019

Snapchat Publishes New Report on the Evolution of Video Consumption

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend.

By Andrew Hutchinson • April 16, 2019

What is Influencer Marketing and When Should You Use It? [Infographic]

Looking to take advantage of influencer marketing? Here's an overview of the essential influencer campaign elements, and how to use them to best effect.

By AJ Ghergich • April 14, 2019

18 Influencer Marketing Dos and Don'ts Businesses Should Follow in 2019 [Infographic]

Influencer marketing has grown to become a key digital marketing trend, but there are some key do's and don'ts that you need to follow.

By Mark Walker-Ford • April 14, 2019