The Smallest Viable Audience: How Micro-Influencers are Changing Marketing

Amid questions about the trust and viability of big name influencers, micro-influencer marketing on the rise.

By Joei Chan • May 14, 2019

5 Easy-to-Use Tools to Create Compelling Images for Your Blog Posts

In order to stand out in increasingly busy social feeds, you need effective visuals. These tools will help improve your image assets.

By Larry Kim • May 14, 2019

YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos

YouTube is testing a new process that would use machine learning to automatically generate shorter video ad variants, based on longer creative,

By Andrew Hutchinson • May 14, 2019

How to Create a Buyer Persona for Your Business [Infographic]

The first step to any marketing strategy is creating your buyer personas. This infographic serves as a guide for marketers in the first stage of developing a digital marketing strategy.

By Mark Walker-Ford • May 10, 2019

New Study Shows How People Use Social Media to Grow and Promote Their Businesses

Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?

By Elaine Fogel • May 10, 2019

[Timeline] A Brief History of Influencers

It’s official, the word "influencer" made the English dictionary this week - but influencer marketing is far from a new concept.

By Aaron Brooks • May 9, 2019

What Makes A Good Social Media Manager?

I posted this question on our Instagram story to see what our followers would come up with. Here is what we heard back. 

By Emma Wiltshire • May 9, 2019

2019 Social Media Keyboard Shortcuts [Infographic]

Want to spend less time doing your every-day social media tasks to free up time for other work? Here are a few time-saving shortcuts.

By Mark Walker-Ford • May 8, 2019

Survey: 90% of Marketers See Revenue Impact from Social Media

However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.

By Robert Williams • May 8, 2019

Acronyms for the Social Media Marketer [Infographic]

We have defined 7 acronyms every social media marketer should know today.

By Emma Wiltshire • May 8, 2019

8 Proven Social Media Tips for Startups

Here are 8 steps every start-up business needs to take to launch their social media presence and build and audience.

By Donna Howard • May 8, 2019

Study Shows Influencers and Social Ads to Drive Direct Sales While Voice Lags

Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.

By Robert Williams • May 7, 2019

Feud for Thought: The Rise of Brand Banter on Social Media

Stoking an online rival has large rewards and the potential for explosive media attention, but before you begin, consider these tips by shared digital agency PMG​'s Erica Aveard and Katie Friedman.

By Erica Aveard and Katie Friedman • May 7, 2019

9 Ways to Win at B2C Marketing on LinkedIn

Looking to maximize your LinkedIn marketing performance? Check out these tips.

By Larry Kim • May 6, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending discussions on the platform, which may help you better target your Snap marketing strategy. 

By Andrew Hutchinson • May 5, 2019

Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases [Infographic]

Facebook's latest research report looks at how Facebook and Instagram users search for food and related content on its platforms.

By Andrew Hutchinson • May 3, 2019

10 Surprising Stats You Didn't Know About Content on LinkedIn [Infographic]

According to Microsoft, LinkedIn is currently seeing 'record levels of engagement' - but where, exactly, is it seeing the most activity? Check out these stats.

By Andrew Hutchinson • May 3, 2019

7 Inbound Marketing Techniques for a Successful Lead Generation Campaign [Infographic]

Looking to build a more effective lead generation workflow for your business? Check out this infographic. 

By Mark Walker-Ford • May 3, 2019

Twitter Releases Major Events Calendar for May to Assist with Strategic Planning

Twitter has released its latest major events calendar, covering the month of May 2019.

By Andrew Hutchinson • May 2, 2019

How to Use 'Competitive Advantage First' Language in Your Marketing

In our ever-cluttered digital feeds, the need to grab attention fast is rising. Here's one method to help on this front.

By Robyn Ackerman • May 2, 2019

Facebook Messenger by the Numbers 2019 [Infographic]

Facebook has released a new infographic of Messenger usage stats which underline the massive growth of the platform.

By Andrew Hutchinson • May 1, 2019

Facebook F8 2019: New Tools for Messenger and WhatsApp

Facebook has announced a range of coming updates for its messaging tools at its annual F8 conference.

By Andrew Hutchinson • May 1, 2019

Facebook F8 2019: Facebook Announces New Updates for Groups, Dating and an App Redesign

Facebook has announced a heap of new updates for its main platform at F8 - here's a summary of all the key news.

By Andrew Hutchinson • May 1, 2019

Facebook F8 2019: New Updates for Instagram, Including 'Shop from Creators' and Updated Camera

Facebook has announced a range of coming Instagram updates at its F8 conference, including 'Shop for Creators', which will provide another way to buy items from posts.

By Andrew Hutchinson • May 1, 2019

The Anatomy of a Perfect Small Business Instagram Profile [Infographic]

Looking to make best use of Instagram? This infographic lays out some helpful platform tips to help optimize your approach. 

By Irfan Ahmad • April 30, 2019