The 5 Minute Guide to Mastering Audiences on Twitter [Infographic]

Twitter can be an invaluable resource for market research and audience targeting - if you know what you're looking for.

By Andrew Hutchinson • April 12, 2019

The Ultimate LinkedIn Cheat Sheet [Infographic]

Looking to maximize your LinkedIn performance? Check out this huge list of profile and platform tips. 

By Mark Walker-Ford • April 12, 2019

5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game.

By Nathan Mendenhall • April 11, 2019

How to Plan a Gen Z Focused Influencer Marketing Campaign

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials.

By Heidi Yu • April 11, 2019

Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

Pinterest has released updated usage figures ahead of its IPO, showing solid, steady growth.

By Andrew Hutchinson • April 11, 2019

Report Predicts Snapchat Usage will Continue to Decline in the US

eMarketer's latest trend reports predict an ongoing decline in Snapchat usage in the US this year, before stabilizing in 2020.

By Andrew Hutchinson • April 11, 2019

The ROI of Social Media: Measuring What Matters

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.

By Melonie Dodaro • April 10, 2019

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools.

By Adina Jipa • April 10, 2019

Social Media Statistics That Matter for Your Business in 2019 [Infographic]

How significant a part of our daily lives has social media become? Check out these stats.

By Andrew Hutchinson • April 10, 2019

How to Test Content Marketing and Digital Campaigns with Social Media

Are you utilizing the full power of social media for audience research and testing? Take a listen to this podcast to find out.

By Pam Moore • April 9, 2019

15 Ways to Fail at Social Media Marketing [Infographic]

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list.

By Mark Walker-Ford • April 9, 2019

Why is Digital Marketing so Important for Business in 2019? [Infographic]

Why is digital marketing important for business? Check out this huge list of stats and data points.

By Andrew Hutchinson • April 7, 2019

How Brands Can Connect with Gen Z through Social Media Marketing

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet.

By Aaron Brooks • April 7, 2019

SMT's State of Marketing Automation Survey 2019 - Part 4: Future of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 5, 2019

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.

By Andrew Hutchinson • April 5, 2019

3 Lessons Brands Can Learn from Glossier's Instagram Success

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

By Phoebe Bain • April 5, 2019

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

By Lilach Bullock • April 5, 2019

Influencer Marketing Benchmarks 2019 [Infographic]

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic.

By Mark Walker-Ford • April 5, 2019

WhatsApp Makes its Business App Available on iOS, and in More Regions

WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android.

By Andrew Hutchinson • April 5, 2019

8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

By Andrew Hutchinson • April 4, 2019

7 LinkedIn Mobile Features That Accelerate Relationship Building and Lead Gen

Are you making best use of these features within LinkedIn's mobile app? 

By Melonie Dodaro • April 4, 2019

On the Demise of Facebook's News Feed, and the Rise of Messaging

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.

By Larry Kim • April 4, 2019

SMT's State of Marketing Automation Survey 2019 - Part 3: Opportunities of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 4, 2019

Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]

Facebook is the largest social platform in the world, by a big margin. Here are some key stats to consider in your planning.

By Irfan Ahmad • April 3, 2019

SMT's State of Marketing Automation Survey 2019 - Part 2: Marketing Automation Concerns

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 3, 2019