Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.

By Andrew Hutchinson • Aug. 15, 2018

Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'. 

By Andrew Hutchinson • Aug. 15, 2018

Instagram Adds Private Polls to Direct Messages

Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups.

By Andrew Hutchinson • Aug. 15, 2018

Twitter Continues to Qualify its User Counts by Removing Bad Actors

Twitter has announced another wave of account removals as it continues to clean up its platform data. 

By Andrew Hutchinson • Aug. 15, 2018

The Science of Sharing on Social Media [Infographic]

Which content type sees the most shares on social, and who, specifically, is sharing it? Check out this infographic.

By Irfan Ahmad • Aug. 14, 2018

The Top 10 LinkedIn Company Pages of 2018 [Infographic]

LinkedIn has announced the winners of its top company pages 2018 competition, with each providing pointers on how to boost your platform performance.

By Andrew Hutchinson • Aug. 14, 2018

YouTube Offers Platform Creators Incentives to Try New Revenue Generation Tools

YouTube is offering big money payments to platform stars to get them to try out the latest revenue generation options.

By Andrew Hutchinson • Aug. 14, 2018

Twitter's Data-Friendly 'Twitter Lite' is Now Available in More Regions

Twitter is making its data-friendly 'Lite' version available in a heap more markets, expanding the platform's audience potential.

By Andrew Hutchinson • Aug. 14, 2018

8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

Social media usage continues to grow - check out these stats on the rising reliance on social media.

By Nancy Kapoor • Aug. 12, 2018

Facebook Adds New Authorization Process for Page Managers

Facebook is adding new authorization requirements for managers of large Pages.

By Andrew Hutchinson • Aug. 11, 2018

5 Ways That Facebook Groups Can Help Marketers Thrive

Facebook groups offer brands an alternative method to offset traffic losses associated with News Feed reach declines - here are some tips on how to use them.

By Larry Kim • Aug. 10, 2018

Facebook Announces New Ad Restrictions, Outlines 'Free Speech' Policy

Facebook has announced new restrictions on ads relating to bail bonds and addiction treatment, while also offering new insight into its policies on free expression.

By Andrew Hutchinson • Aug. 10, 2018

Facebook Provides Tips on How to Enhance Audience Connection

Facebook has provided some new tips on how publishers can build better connection with their audiences - but many of the lessons apply to all brands.

By Andrew Hutchinson • Aug. 10, 2018

The #1 Reason Why Your Social Media Efforts are Providing Zero Return on Investment in 2018

Not seeing any bottom-line impact from your social marketing efforts? Contributor Pam Moore provides some key advice in a new podcast.

By Pam Moore • Aug. 9, 2018

LinkedIn Reaches 575 Million Members

LinkedIn now has more than 575 million members worldwide, expanding opportunities through the app.

By Andrew Hutchinson • Aug. 9, 2018

How to Drive More Event Engagement Using Social Media

Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano.

By Dhariana Lozano • Aug. 9, 2018

10 Pinterest Statistics Every Marketer Should Know [Infographic]

Pinterest drives significantly more purchase behavior than other social platforms. Have you considered where pins may fit into your social marketing strategy?

By Irfan Ahmad • Aug. 8, 2018

Pinterest Rolls Out Max Width Video Ads to All Businesses

Pinterest has announced that its new, max width video ads are now available to all businesses.

By Andrew Hutchinson • Aug. 8, 2018

Why Businesses Can't Afford to Ignore Pinterest for Traffic and Engagement

If your brand isn’t using Pinterest to boost traffic and engagement, it's worth another look - here's why.

By Victoria Greene • Aug. 8, 2018

Snapchat Reports Decline in Users in Q2 Earnings Report

Snapchat has released its Q2 earnings report, showing better year-on-year revenue, but a decline in usage.

By Andrew Hutchinson • Aug. 7, 2018

11 Effective Content Marketing Tools to Demolish Your KPIs

With nearly seven thousand marketing tech solutions available,  finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools.

By Chad Pollitt • Aug. 7, 2018

Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options

Facebook has announced a new update for Pages, which includes a range of new ways for brands to better promote their offerings, and connect with their audiences.

By Andrew Hutchinson • Aug. 7, 2018

How to Use Social Polls to Boost Audience Engagement and Brand Awareness

Several social platforms now have in-built poll tools, which can be a great option to help boost your social marketing efforts.

By Tabitha Jean Naylor • Aug. 7, 2018

Facebook Previews New Data Projects Which Underline Just How Much Facebook Tracks

Facebook has outlined three new data research projects which serve as a reminder of just how much information Facebook tracks on its users.

By Andrew Hutchinson • Aug. 7, 2018

Reddit is Seeing Significantly Higher Engagement Rates Among Both Users and Advertisers

Reddit has reported seeing significantly higher engagement rates since its redesign last year, which is an important consideration for brands. 

By Andrew Hutchinson • Aug. 7, 2018