10 Skills to Succeed with Social Selling on LinkedIn [Infographic]

Looking to make LinkedIn more of a focus in your social media marketing strategy? Here are some tips on how to boost your LinkedIn efforts.

By Melonie Dodaro • July 10, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Black (Koltun) , Sean Gibbons • July 9, 2018

Word Science: 34 Words to Inspire More Sharing of Your Social Media Posts [Infographic]

Looking for ways to generate more attention with your social posts? Try including these highly shareable words and terms.

By Mark Walker-Ford • July 9, 2018

Are Your Social Media Updates Truly About Sharing, or About Your Ego?

Are you constantly posting about yourself on social media, or are you actually sharing meaningful content with your followers?

By Liz Wainger • July 8, 2018

20 Social Media Tips to Increase Engagement With Your Followers [Infographic]

Looking for ways to give your social media marketing strategy a boost? Check out these tips. 

By Mark Walker-Ford • July 7, 2018

A 5-Step Plan to Measure Social Media ROI

By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact.

By Nathan Mendenhall • July 7, 2018

You Need to Try These 6 Multi-Location Marketing Solutions

In order to maximize your search performance, you need to consider your local listings, and whether you're making the most of local opportunities.

By Isabella Andersen • July 6, 2018

How Social Media Professionals Can Combat Burnout at Every Career Stage

How do social media professionals combat burnout at every stage of their career? I spoke to several social experts ranging from one to 10 years of experience to discover the best techniques to use to avoid burning out.

By Deborah Sweeney • July 6, 2018

5 Tips on How to Run a Successful Instagram Contest

Running contests on Instagram can be a great way to boost engagement and brand awareness. Here are some tips.

By Larry Alton • July 6, 2018

9 Marketing Principles to Create Amazing Chemistry with Your Customers [Infographic]

Looking to create better connections with your customers? Check out these tips. 

By Mark Walker-Ford • July 5, 2018

Facebook Adds Stories Archive, Enabling Re-Use of Stories Posts

Facebook has quietly rolled out a new Facebook Stories archive, enabling users to keep their Stories updates for re-use.

By Andrew Hutchinson • July 5, 2018

5 Tricks to Step-Up Your Self Promotion Skills

Self promotion is difficult to master, but you don't have to be obnoxious to actively boost your personal brand.

By Bryan Kramer • July 5, 2018

How to Create a Testing Plan for Your Social Media Content

How can you work out which content performs the best on each of your social channels? By testing, of course.

By Albizu Garcia • July 5, 2018

3 Influencer Marketplace Tools to Help Locate and Connect with Brand-Relevant Voices

Influencer marketing can take up a lot of research time, but you can reduce your efforts with these influencer marketplace tools.

By Lilach Bullock • July 5, 2018

Twitter Releases Major Events Calendar for July to Help with Strategic Planning

Twitter has released the latest version of its monthly major events calendar, covering all the key dates to be aware of in July.

By Andrew Hutchinson • July 3, 2018

5 Key Benefits of Social Media Listening

People are trying to communicate with your organization on social media - but if you aren’t listening, you can’t hear them.

By Jeff Rum • July 3, 2018

How to Use Facebook's Custom Audiences to Boost Your Social Marketing Efforts

Facebook's Custom Audiences can be a great option to boost performance - here are some key tips on how to use the option.

By Jordan Bucknell • July 3, 2018

4 Ways to Maintain Facebook Performance Amidst the Latest News Feed Shift

Facebook's updated algorithm has some marketers throwing in the towel - but you don't have to throw it all away just yet.

By Anne Ackroyd • July 3, 2018

How to Build a Personal Brand with Content Marketing

Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro.

By Melonie Dodaro • July 1, 2018

Facebook Ads are Changing the Way Universities Market Themselves to Prospective Students

How are higher education institutions utilizing Facebook ads to maximize their results? Here are some insights into the strategies of several universities.

By Sarah Aboulhosn • July 1, 2018

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics.

By Aleh Barysevich • June 30, 2018

5 Effective Facebook Ad Targeting Options Which You May Not Know About

With so many options at your disposal, it can be easy to overlook some of the more effective Facebook ad targeting techniques.

By Ben Heath • June 30, 2018

Twitter Finally Launches its Ads Transparency Center

Twitter has launched its new Ads Transparency Center, which will give everyone the ability to see all the ads being run by a Twitter account at any given time. 

By Andrew Hutchinson • June 29, 2018

Facebook Provides New Tools to View All Ads Being Run by Pages

Facebook is adding some new ad transparency tools, including access to a listing of all as being run by any Page at any given time.

By Andrew Hutchinson • June 29, 2018

LinkedIn Adds New Translation Tools and QR Codes for Profiles

LinkedIn has added automatic post translations, and QR codes to help facilitate connections.

By Andrew Hutchinson • June 29, 2018