Facebook Makes it Easier to Create Ads on the Go with Ads Manager Enhancements

Facebook is adding some new tools to its Ads Manager app which will make it easier to create Facebook ads from your mobile device.

By Andrew Hutchinson • July 17, 2018

Facebook Outlines How it Tracks User Feedback for Algorithm Updates

Ever wondered how Facebook decides on its algorithm updates and platform changes? The Social Network recently provided insight into its process.

By Andrew Hutchinson • July 17, 2018

How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.

By Dhariana Lozano • July 16, 2018

Redefining ROI: What Real Return Looks Like for Social

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration. 

By Darryl Villacorta • July 15, 2018

15 Alarming Twitter Stats That Show Why People Unfollow You [Infographic]

What are the most common reasons why people tap 'unfollow' on Twitter? Check out this infographic

By Mark Walker-Ford • July 14, 2018

Twitter Account Removals See Users Lose up to 70% of Their Following

Twitter's crackdown on inactive accounts has seen some of the larger Twitter profiles take big hits in their audience numbers.

By Andrew Hutchinson • July 14, 2018

Facebook Tests New Info Labels for Branded Content Partnerships

Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads.

By Andrew Hutchinson • July 14, 2018

A How-to Guide for Influencer Marketing on Instagram [Infographic]

Influencer marketing is big on Instagram - here's a basic overview of the fundamentals of an Instagram influencer program.

By Irfan Ahmad • July 13, 2018

British Events to Tweet About this Summer [Infographic]

Twitter has released a new guide to the major UK events happening this Summer, and their projected tweet volumes.

By Andrew Hutchinson • July 13, 2018

Snapchat Releases Tips on How to Use the Platform for Back to School Marketing

Snapchat has released a new set of tips on how to make best use of the platform for your back to school marketing efforts.

By Andrew Hutchinson • July 13, 2018

Twitter to Remove Millions of Accounts from Follower Numbers as Part of New Push

Twitter will remove around two million inactive accounts from follower numbers as part of its latest efforts to improve the accuracy of its data.

By Andrew Hutchinson • July 12, 2018

Facebook Announces More News Programming for Watch, Releases News Schedule

Facebook has released it's first news programming schedule, and announced a new set of news programs.

By Andrew Hutchinson • July 12, 2018

10 Common Reasons Why Influencer Marketing Campaigns Fail

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat.

By Jenna Dobkin • July 12, 2018

5 Tips for Creating Clickable Posts Your Audience Will Want to Share

Using the right images is key to maximizing the performance of your social media posts. Here are some tips. 

By Tabitha Jean Naylor • July 12, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest trending topics report, highlighting all the key trends gaining traction on the platform.

By Andrew Hutchinson • July 12, 2018

Twitter is Testing New Promoted Trend Ads, Featured in the Main Explore Listing

Twitter is testing out a new, prominent ad format within its recently updated Explore tab.

By Andrew Hutchinson • July 12, 2018

Instagram's Making Shopping Tags in Stories Available to More Businesses

Instagram plans to give more advertisers access to its Shopping Tags for Stories ahead of the holiday season.

By Andrew Hutchinson • July 11, 2018

20 Essential Video Marketing Statistics [Infographic]

If you're not utilizing video content in your marketing approach, you're missing out on opportunities. Check out these stats.

By Irfan Ahmad • July 11, 2018

Facebook's Adding New AR Ads Which Will Enable Users to Virtually Try On Products

Facebook's testing out new augmented reality ads which will enable users to virtually try on products from the News Feed.

By Andrew Hutchinson • July 11, 2018

Snap Launches 'Lens Explorer' to Showcase Community Created AR Tools

Snapchat's looking to showcase its user-created Lens tools as part of a new effort to maximize usage of its tools.

By Andrew Hutchinson • July 11, 2018

Instagram Officially Launches Question Stickers in Stories

After being spotted in testing, Instagram is now officially launching its new question stickers in Stories.

By Andrew Hutchinson • July 11, 2018

The Deluge of Data - and What to Do With It [Infographic]

We often hear about “big data” and its many uses, but where does that data actually come from, and how do we collect it and put it to use?

By AJ Ghergich • July 10, 2018

4 Ways to Grow Your Email List With Instagram

Here are four ways that you can leverage the rising power of Instagram to build your email list.

By Julia Campbell • July 10, 2018

10 Skills to Succeed with Social Selling on LinkedIn [Infographic]

Looking to make LinkedIn more of a focus in your social media marketing strategy? Here are some tips on how to boost your LinkedIn efforts.

By Melonie Dodaro • July 10, 2018

Snapchat's Reportedly Developing a New Visual Product Discovery Option

Snapchat is reportedly working on a new option which would enable users to search for product matches by 'scanning' real world objects with the Snap camera.

By Andrew Hutchinson • July 10, 2018