6 Tips for Engaging Facebook Ad Creative

Facebook Ads are a great way to drive business, however, you need to make sure your visuals are attractive and engaging.

By Nathan Mendenhall • Oct. 10, 2017

11 Creative Ways To Use Twitter's New 280 Character Limit

Here are some ideas on how to utilize Twitter's new 280 character limit.

By Ross Simmonds • Oct. 10, 2017

A Love Story: When Marketing and Sales Get Aligned [Podcast]

In a new episode of 'Social Business Engine', Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss the “love story” between marketing and sales.

By Bernie Borges • Oct. 9, 2017

The Psychology of Trust and Inbound Marketing

Inbound marketing is about establishing trust - as contributor Brad Friedman explains in this post.

By Brad Friedman • Oct. 8, 2017

6 Instagram Poll Sticker Ideas for Your Brand or Business

Here are some ideas on how to use Instagram Stories polls in your digital marketing efforts.

By Dhariana Lozano • Oct. 8, 2017

8 Things You Should Never Share on Social Media [Infographic]

There's a lot of advice on what you should post, but what about what you should avoid?

By Mark Walker-Ford • Oct. 8, 2017

15 Best Growth Hacking Techniques and Ideas [Infographic]

Here are some of the best growth hacking techniques to boost your digital marketing efforts.

By Irfan Ahmad • Oct. 7, 2017

9 Digital Marketing Trends Coming In 2018

Contributor Bob Carver provides an overview of some of the key themes discussed at the INBOUND 2017 conference.

By Bob Carver • Oct. 6, 2017

Your Complete Guide to Advertising on LinkedIn [Infographic]

This infographic provides an overview of LinkedIn's various ad targeting options.

By Andrew Hutchinson • Oct. 6, 2017

The Latest Social Media Marketing Best Practices You Need to Know [Infographic]

This infographic provides an overview of social media marketing best practices to keep in mind.

By AJ Ghergich • Oct. 6, 2017

Snap Inc.'s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.

By Andrew Hutchinson • Oct. 5, 2017

The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails

Here are some key tips on creating effective YouTube video thumbnails.

By Andrew Macarthy • Oct. 5, 2017

Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]

A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.

By Andrew Hutchinson • Oct. 5, 2017

LinkedIn Adds New 'Talent Insights' to Help Employers Improve Hiring and Recruitment Efforts

LinkedIn is launching a new tool to provide more data and insights to recruiters.

By Andrew Hutchinson • Oct. 5, 2017

Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

Instagram's adding new shopping tags via an expanded integration with Shopify.

By Andrew Hutchinson • Oct. 4, 2017

LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

LinkedIn is adding new, Snapchat-like video filters to their mobile app.

By Andrew Hutchinson • Oct. 4, 2017

Facebook Announces New Measures to Tackle Political Interference via Facebook Ads

Facebook has announced some new tools after conducting an investigation into Russia-backed political ads.

By Andrew Hutchinson • Oct. 3, 2017

Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

Facebook is expanding access to Messenger Lite, its stripped down version of Messenger.

By Andrew Hutchinson • Oct. 3, 2017

3 Ways to Retarget Your Instagram Audience with Facebook Ads

Here are three ways to retarget your Instagram audience using Facebook ads.

By Dora Yanakieva • Oct. 3, 2017

Halloween Social Media Campaigns: 4 Trends to Inspire Giveaway Ideas

Here are some ideas on Halloween marketing promotions for 2017.

By Dana Kilroy • Oct. 2, 2017

Twitter Adds Ability to Upload and Send Videos via TweetDeck

TweetDeck has announced that users are now able to upload and send videos via tweet through the Twitter management app.

By Andrew Hutchinson • Sept. 30, 2017

The Psychology Behind Social Media Engagement

Why do people engage on social media - and how can you use that to advantage? Contributor Melonie Dodaro explains.

By Melonie Dodaro • Sept. 30, 2017

Snapchat Announces 3D AR Lenses as a New Ad Option

Snapchat will let brands purchase 3D World Lenses as a new, interactive ad option.

By Andrew Hutchinson • Sept. 29, 2017

Pinterest Showcases Halloween Ideas with a New, Interactive Haunted House

Pinterest has launched a new, interactive haunted house to promote Halloween ideas.

By Andrew Hutchinson • Sept. 29, 2017

Why You Should Create a Core Social Media Schedule (and How to Do It)

Planning your social media strategy is key to maximizing performance and effort. Here are some tips on how to do it.

By Dhariana Lozano • Sept. 29, 2017