6 Social Media Behaviors to Avoid in 2017 [Infographic]

This new infographic outlines some of the key social media missteps brands need to avoid in 2017.

By Irfan Ahmad • June 16, 2017

Social Media Hashtags in a Nutshell [Podcast]

In a new Social Zoom Factor podcast, Pam Moore discusses the key elements of successful hashtag use.

By Pam Moore • June 16, 2017

Instagram's Rolling Out New 'Paid Partnership' Tags to Provide More Transparency

Instagram is rolling out new tags to signify paid partnerships on influencer posts.

By Andrew Hutchinson • June 15, 2017

Twitter's Added New Direct Action Buttons in DMs to Provide More Bot Options

Twitter's added new direct action buttons in messages to give brands more options for generating response from bots.

By Andrew Hutchinson • June 15, 2017

Facebook's AI Tools Now Recognize Different Languages - and Can Negotiate Deals

Facebook continues to advance it's machine learning efforts, with new Spanish language tools and negotiation capacity.

By Andrew Hutchinson • June 15, 2017

Facebook Offers Value Optimization Ads and Lookalike Audiences

Facebook released a new value optimization tool and updated their lookalike audience tool for advertisers.

By Emma Wiltshire • June 14, 2017

Be a Sales Sherpa via Hyper-Connected Selling [Podcast]

On the next episode of Social Business Engine, Bernie Borges chats with David J.P. Fisher about his latest book.

By Bernie Borges • June 14, 2017

Twitter Provides Tips to Help Maximize Your Father's Day Social Media Campaign

Twitter has provides some tips for brands looking to make the most of their Father's Day marketing campaigns.

By Andrew Hutchinson • June 13, 2017

A Detailed Look Into Being Successful on SlideShare [Infographic]

This infographic outlines some key notes on how to achieve optimal success on SlideShare.

By AJ Ghergich • June 11, 2017

5 Ways B2Bs Can Leverage Social for Success

Despite being consider more boring than B2Cs, B2B brands can still excel in social media marketing.

By Stacey Sayer • June 11, 2017

Facebook Launches New 'Cross Border Insights' Tool to Highlight International Opportunities

Facebook has launched a new tool to showcase the potential of international markets.

By Andrew Hutchinson • June 10, 2017

What Motivates LinkedIn Users to Engage with Content? [Infographic]

LinkedIn has released a new infographic which incorporates feedback from over 9,000 LinkedIn members and provides insight into why they engage with content on the platform.

By Andrew Hutchinson • June 10, 2017

Should You Buy Followers and Likes on Social Media?

Is buying fake followers and likes on social worth it? Here's an overview of the pros and cons.

By Andrew Hutchinson • June 9, 2017

Here's Why Your Facebook Ads Don't Convert - and How to Fix Them [Podcast]

In a new 'Social Zoom Factor' podcast, Pam Moore looks at some common Facebook advertising mistakes, and how to fix them.

By Pam Moore • June 9, 2017

12 Reasons Why Your Business Should be Utilizing Employee Advocacy [Infographic]

LinkedIn has published a new infographic which highlights some of the key benefits of employee advocacy.

By Andrew Hutchinson • June 9, 2017

Facebook Releases New Report on Shifting Consumer Behaviors and How to Maximize Your Marketing Efforts

Facebook has published a new research report which looks at changing media consumption behaviors, and what they mean for marketers.

By Andrew Hutchinson • June 9, 2017

LinkedIn Provides New Data on the Topics Resonating Most Among LinkedIn Users

LinkedIn has provided a new report on the LinkedIn Publisher posts and topics generating the most traction on the platform.

By Andrew Hutchinson • June 8, 2017

Instagram Adds New Direct Response Ad Options Within Stories

Instagram is providing new direct response ad options within Stories, helping expand the platform's business use case.

By Andrew Hutchinson • June 8, 2017

4 Key Steps in Using LinkedIn for Your Business

Here are four simple ways you can use LinkedIn to help boost your business profile.

By Karen Yankovich • June 8, 2017

Snapchat's Improving Their Ad Data, Adding New Bitmoji Functionality and Expanding Availability of Spectacles

Snap Inc. is adding some new tools, while also making Spectacles available to more users.

By Andrew Hutchinson • June 7, 2017

Facebook Adds Closed Caption Options to Facebook Live Broadcasts

Facebook is adding the capability to add closed captions to Facebook Live broadcasts.

By Andrew Hutchinson • June 7, 2017

WhatsApp Adds New Visual Tools, Expanding the App's Use-Case

Facebook-owned WhatsApp is launching a new set of visual enhancement features to further expand its use-case.

By Andrew Hutchinson • June 7, 2017

Simple Twitter Analytics Tips to Immediately Improve Your Engagement [Infographic]

This infographic outlines how to make best use of Twitter analytics in order to maximize your tweet engagement.

By AJ Ghergich • June 6, 2017

Facebook Groups for Business in a Nutshell [Podcast]

Facebook Groups offer great opportunities for brand - when used right. Pam Moore explains in this new podcast.

By Pam Moore • June 6, 2017

4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

In order to conduct an effective influencer marketing campaign, you need to ask the right questions when identifying potential talent.

By Andrew Macarthy • June 6, 2017