How to Implement a Data-Driven Social Media Marketing Strategy

Using data to guide your digital marketing strategy is the only way to optimize your efforts. Here's how to do it.

By Joei Chan • Aug. 3, 2017

5 Key Customer Care Tips to Help Improve Your Social Efforts

Social customer care is an essential element of your social marketing strategy - here are some key tips.

By Emily Anthony • Aug. 3, 2017

What's Next for Snapchat? A Look at Snap Inc Ahead of Their Q2 Results

Ahead of their Q2 earnings results, here's a look at the status of Snap In. and their flagship app Snapchat.

By Andrew Hutchinson • Aug. 2, 2017

How Does the LinkedIn Algorithm Work for Posts?

Have you noticed your LinkedIn Publisher posts are getting less reach? Here's why.

By Ross Simmonds • Aug. 2, 2017

The Rise of Influencer Marketing [Infographic]

This new infographic looks at the rise of influencer marketing, incorporating various key studies and data points.

By Irfan Ahmad • Aug. 2, 2017

New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

Klear has conducted a study of Instagram Stories usage by brands, revealing some interesting insights.

By Andrew Hutchinson • Aug. 1, 2017

5 New Facebook Updates and Tests Spotted This Week

Updates for Facebook Stories, new events custom audiences and round profile images - some the latest Facebook features being tested out.

By Andrew Hutchinson • Aug. 1, 2017

The Pros and Cons of Using Hootsuite to Manage Your Social Media Efforts

Should you use Hootsuite to manage your social efforts? Contributor Georgia Hatton offers her thoughts.

By Georgia Hatton • Aug. 1, 2017

The Journey to Sales 3.0 [Podcast]

In a new podcast, Bernie Borges speaks with Gerhard Gshwandtner, the Founder and CEO of Selling Power Magazine.

By Bernie Borges • July 31, 2017

Twitter Releases Major Events Calendar for August to Help with Strategic Planning

Twitter has released their latest major events calendar, focusing on the key dates to be aware of in August.

By Andrew Hutchinson • July 30, 2017

A Traveler's Guide to Using Google Maps [Infographic]

This new infographic looks at the various ways in which you can use Google Maps to find things, highlighting relevant opportunities for businesses.

By Irfan Ahmad • July 30, 2017

Twitter's Testing a New $99 Flat-Fee Model to Promote Accounts, Tweets

Twitter is testing out a new subscription promotion model, which would automatically promote both your account and tweets.

By Andrew Hutchinson • July 29, 2017

Social Media Marketing for Brick and Mortar Retailers [Infographic]

This new infographic outlines some of the key opportunities for SMBs in social - and how to maximize them to best effect.

By Bob Hutchins • July 29, 2017

How to Create a Content Marketing Architecture, Framework and Plan [Podcast]

In a new podcast, Pam Moore outlines the process for creating a content marketing strategy - and why you need to do so.

By Pam Moore • July 29, 2017

4 Key Benefits of a Social Media Display, and the Questions to Ask Before Creating One

A prominent social media display can provide various benefits. Here's an overview of how you can use them, and the questions to ask before making such a purchase.

By Phil Watson • July 28, 2017

Facebook Q2 2017 Numbers - Users Up Again, but Revenue Growth Slowing Slightly

Facebook has released its Q2 2017 numbers, showing continued audience growth and solid revenue numbers.

By Andrew Hutchinson • July 26, 2017

The Most Discussed Issues on Facebook and Instagram in June [Infographic]

Facebook has released the latest version of its 'Hot Topics' report, which looks at the most discussed issues across The Social Network in June.

By Andrew Hutchinson • July 26, 2017

Social Media Ad Platforms Cheat Sheet [Infographic]

This all-in-one cheat sheet on social media ad options outlines the range of ad types available on Facebook, Instagram and Twitter

By Irfan Ahmad • July 26, 2017

Why You Need an Integrated Digital Marketing and Social Media Plan [Podcast]

In a new podcast, Pam Moore looks at the importance of developing an integrated, focused digital marketing plan.

By Pam Moore • July 26, 2017

Instagram Expands API Access to Social Management Platforms

Instagram is making it easier to manage your on-platform presence through third-party tools.

By Andrew Hutchinson • July 25, 2017

How Your Business Can Take Advantage of LinkedIn's New Lead Gen Forms

LinkedIn's new lead gen forms offer great opportunity for those looking to boost their content marketing efforts.

By Martin Jones • July 22, 2017

Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

Facebook has released a new report on key video consumption stats across Facebook and Instagram

By Andrew Hutchinson • July 21, 2017

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Facebook is gradually making their video Page covers available to more users - here's how to create one for your Page.

By Andrew Macarthy • July 21, 2017

LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

LinkedIn has released a new report on the content that drives action through employee advocacy.

By Andrew Hutchinson • July 21, 2017

7 Tips to Help Improve Your Twitter Marketing Strategy

Here are some key tips and notes on how to improve your Twitter marketing strategy.

By Georgia Hatton • July 21, 2017