A Guide to Visual Content for Social Media [Infographic]

Here are some key tips to help make your visual elements stand out on social networks.

By Irfan Ahmad • June 6, 2017

How GoDaddy Improved their Brand through an Advocacy Program [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Stacey DePolo, Social Advocacy Manager at GoDaddy

By Bernie Borges • June 5, 2017

Instagram Influencer Rates and Engagement [Infographic]

influence.co has conducted a new study into Instagram influencer engagement rates and charges.

By Andrew Hutchinson • June 4, 2017

How Instagram Stories Could Change Commerce As We Know It

The option to add links to Instagram Stories could have significant implications for marketers.

By Simon Moss • June 3, 2017

Skype Adds Snapchat-Like Features to Keep Up with Messaging Trends

Even Microsoft-owned Skype is looking to add in Snapchat style functionality.

By Andrew Hutchinson • June 2, 2017

How to Get Your First 1,000 Followers on Instagram [Infographic]

This new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.

By Irfan Ahmad • June 2, 2017

Facebook's Adding New Click to Messenger Ads in Instagram

Facebook is bringing 'Click to Message' ads to Instagram, further integrating their key apps.

By Andrew Hutchinson • June 1, 2017

How to Build a Community Around Your Business with Facebook Groups [Infographic]

Facebook Groups provide a great opportunity to develop your brand community and generate engagement.

By Irfan Ahmad • June 1, 2017

Twitter Releases Major Events Calendar for June to Help Strategic Planning

Twitter have released their latest tweet event calendar, highlighting all the key events of note for June.

By Andrew Hutchinson • June 1, 2017

12 of the Best Social Media Monitoring Tools to Consider

Here's a listing of some of the best social media monitoring tools available on the market.

By Scott Sims • May 31, 2017

5 Ways to Repurpose Your Top Social Media Posts and Updates

Repurposing your social media content is essential to maximizing your creation efforts.

By Lilach Bullock • May 31, 2017

Color Psychology In Branding: Industry Colors Explained [Infographic]

Color can play a big part in driving audience response - this infographic provides an overview of the psychology of color in branding.

By Irfan Ahmad • May 28, 2017

How to Measure the Performance of Your Web Testimonials - and Why You Should Care

Testimonials can have a big impact, and it's important you're utilizing them in optimal ways to maximize their benefits

By Tomer Harel • May 28, 2017

Facebook Releases New Report on Beauty Industry Trends and the Evolution of Social Discovery

Facebook has published a new report on beauty industry trends, which includes a range of key insights into evolving shopper behaviors.

By Andrew Hutchinson • May 27, 2017

4 Things You Need from Your Buyer Before You Can Sell to Them [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at some key elements you need to keep in mind in your customer interactions.

By Pam Moore • May 27, 2017

Instagram Adds Links in DMs, New Image Sharing Options and New Objectives for Stories Ads

Instagram has added some new features to their direct messaging option, and new objectives for Stories ads

By Andrew Hutchinson • May 26, 2017

Facebook Releases New Data on UK Facebook Usage Trends in Summer [Infographic]

Facebook has released a new infographic outlining how British users change their Facebook behavior in summer.

By Andrew Hutchinson • May 26, 2017

5 Ways CEOs Can Heat Up Their Summer Social Media Strategy

Contributor Deborah Sweeney provides some key tips on how CEOs can up their social game this summer.

By Deborah Sweeney • May 26, 2017

Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure

Pinterest is adding autoplay video ads, while also expanding the opportunities for exposure through their video ad offerings.

By Andrew Hutchinson • May 25, 2017

Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content

With all the social networks trying to make TV shows, it's important to keep tabs on the digital TV shift.

By Andrew Hutchinson • May 25, 2017

Snapchat Adds Collaborative Stories, Which Could Help Boost Exposure Through the App

Snapchat users can now invite friends to contribute to their stories, and even friends of friends within a geographic radius.

By Andrew Hutchinson • May 24, 2017

Twitter's Rolling Out New Ads Which Promote Engagement via DMs and Bots

Twitter's staying in touch with the bot trend by adding in new ads which promote bot engagement.

By Andrew Hutchinson • May 24, 2017

The Growth of Food-Related Content on Pinterest [Infographic]

Pinterest has released a new infographic outlining the growth of food-related Pins.

By Andrew Hutchinson • May 24, 2017

Facebook Image Search is Getting Better at Finding Relevant Results - Which Could Help Boost Your Platform Strategy

Facebook's advanced image recognition capacity provides a new way to research and connect with relevant audiences.

By Andrew Hutchinson • May 23, 2017

New Research Shows Consumers Prefer Help Over Witty Comebacks

Research by Sprout Social shows that while witty comebacks might get attention, they might not necessarily get you more customers.

By Andrew Hutchinson • May 23, 2017