One of Twitter's most helpful updates this year, from a marketing perspective, has been their monthly major events calendars, which highlight not only the key dates to keep in mind for the month ahead, but also helps to provide some context for their popularity, by way of their tweet volume from previous years. This provides a much clearer picture of where you should be paying attention, while it also serves as a great reminder of some of the smaller themed days that you can easily forget.
This week, Twitter has released its latest calendar, covering the month of October - and as we come into the last quarter of the year, the amount of celebratory events and opportunities is on the rise.
As noted by Twitter:
"Whether they're baseball fans who can't wait for the #WorldSeries or music fans hoping their favorite artists win big at the #HipHopAwards, there are lots of events happening this fall. And with celebrations for #InternationalCoffeeDay and #NationalTacoDay, there are plenty of opportunities for your brand to show your personality on Twitter with relevant content."
As you can see, there's a heap of themed 'days' listed here (World Teachers' Day, World Smile Day, World Animal Day), which is something Twitter has added more of to the calendars over time. Each of those days represents another opportunity for themed content, and seeing them listed on the calendar might help get you thinking of how your business can tie into each.
But the big one for the month is Halloween, at 26.3 million tweets last year. You're likely already aware of the potential and popularity of the event, but still, a good reminder to keep it front of mind.
If you need more context on tweet volume or major events coming up, you can always check Twitter's list of events via their 'Event Targeting' option within Twitter ads.
To access it, head to Twitter Ads, then, from the top bar drop-down menu, select 'Events'. Here, you'll find a listing of major events by month, along with their location, duration and projected audience size on Twitter.
In combination, you can put together a detailed strategy on which events you want to focus on for the month ahead, helping to guide your content strategy.