Pinterest Releases New Data on How People Use the Platform for Home Decor Shopping [Infographic]
As Pinterest continues its evolution from a social network to a 'catalogue of ideas', the opportunities for marketers on the platform are also developing in-step. And while Pinterest may have a lot fewer users than Facebook, Pinners come to the platform in a more focused mindset, with a defined shopping mission in mind. Indeed, research shows that up to 93% of Pinners use the platform to plan for or make purchases.
That trend is also evident in the home decor sector, in which US shoppers spent $122 billion in 2016.
According to Pinterest, 60% of Pinners have used Pinterest to make decisions for home decor purchases, with 11 billion home decor-related Pins on their platform. These data points and more are included in this new infographic, outlining the growing opportunity for home decor brands on the expanding Pin network.
Follow Andrew Hutchinson on Twitter