7 Strategies for Effective Influencer Marketing

With influencer marketing on the rise, contributor Melonie Dodaro offers some key tips to help connect and grow your influencer relationships.

By Melonie Dodaro • July 2, 2017

Facebook's Rolling Out its Free Wi-Fi Detection Map to All Users

Facebook's giving all users access to its Wi-Fi detection tool - which could present a new opportunity for businesses.

By Andrew Hutchinson • July 1, 2017

How Do Facebook Ads Work for Small Business?

Facebook ads are easy, but the easy option is not always the most effective. Here's how to make the most of your Facebook ad efforts.

By Emily Sandberg Gold • July 1, 2017

Facebook's Adding Some New Ad Metrics and Page Data Options

Facebook's adding some new metrics to their ad and Page data options to help business make best use of their options.

By Andrew Hutchinson • June 30, 2017

Now You Can Create Your Own Snapchat Geofilters Within the App Itself

Snapchat has announced a new option which enables users to create custom Geofilters within the app itself.

By Andrew Hutchinson • June 29, 2017

Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Facebook has released a new research report which looks at how users celebrate birthdays on The Social Network, and how to reach them to maximize ad impact.

By Andrew Hutchinson • June 29, 2017

Facebook Rolls Out Bot Discovery Tab in Messenger, Adds New Options to Raise Bot Awareness

Facebook's rolling out their new 'Discover' tab on Messenger to raise awareness of bots.

By Andrew Hutchinson • June 29, 2017

68 Ways to Get More Views on YouTube [Infographic]

This infographic provides some key tips to help you get moe views with your YouTube content.

By Mike Barrett • June 28, 2017

Facebook Adds New Functionality to M Virtual Assistant, Expanding Use Case for Bots

Facebook is adding some new functions to their M suggestions virtual assistant tools.

By Andrew Hutchinson • June 28, 2017

Facebook Adds 'Family Targeting' to Ad Products, Enabling New Focus Options

Facebook's adding a new way to focus your ads on specific households, which may be a little creepy to some.

By Andrew Hutchinson • June 28, 2017

The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]

This new infographic provides some tips on how to use paid, earned and owned social in conjunction to maximize your performance.

By Andrew Hutchinson • June 28, 2017

Pinterest Adds Two-Factor Authentication for an Important Layer of Extra Security

Pinterest has announced that over the next few weeks, they'll be rolling out two-factor authentication to all users.

By Andrew Hutchinson • June 28, 2017

Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting

Facebook's adding some new tools to enhance their Dynamic retargeting ads.

By Andrew Hutchinson • June 28, 2017

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]

This infographic outlines the key elements of why content marketing is a successful tactic, and how it works.

By Irfan Ahmad • June 27, 2017

How to Add More Emotion to Your Social Media Videos

Emotional resonant video content can generate great audience response. Here are some key tips on how to generate more emotion.

By Anton Eliasson • June 27, 2017

How Niche Blogging Moves the Needle at ANSYS [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Sandy Adam, Global Manager of Social Media Marketing at ANSYS.

By Bernie Borges • June 26, 2017

Facebook Releases New Report on Key Media Consumption Trends [Infographic]

Facebook has released a new research report which looks at how emerging tech is influencing user actions.

By Andrew Hutchinson • June 25, 2017

Twitter Releases Major Events Calendar for July to Help Strategic Planning

Twitter has released their latest monthly event calendar to help marketers plan their campaigns for the next 30 days.

By Andrew Hutchinson • June 25, 2017

What Consumers Want from eCommerce Websites [Infographic]

What are consumers really looking for from eCommerce websites? This infographic provides an overview of the five critical factors.

By Andrew Hutchinson • June 23, 2017

5 Ways to Encourage User Generated Content on Social Media

Here are five tips to help encourage more user generated content from your fans on social media.

By Lalit Sharma • June 23, 2017

Snapchat Adds New 'Snap Map' Feature to Help Improve Discovery and Connection

Snapchat has launched an innovative new map tool to help users see what friends are up to and discover happening trends.

By Andrew Hutchinson • June 22, 2017

5 Tips to Help Maximize Your Twitter Video Content (from Twitter)

Twitter's released a new checklist of key elements to help maximize your Twitter video efforts.

By Andrew Hutchinson • June 22, 2017

Everything You Need to Know NOW About Social Video Marketing [Infographic]

This new infographic looks at the latest video consumption trends, based on a survey of 1,000 consumers and 500 marketers.

By Bob Hutchins • June 21, 2017

6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

Considering making a move into the world of chatbots? Here are some essential tips.

By Andrew Macarthy • June 21, 2017

Back to Basics: Content Marketing Alphabet [Infographic]

This infographic outlines the key elements of content marketing in an alphabet format - a helpful reminder of the essential details.

By Irfan Ahmad • June 21, 2017