How to Convert Blog Posts into Engaging Videos for Social Media

This new tools enables you to convert text-based blog posts into video, which can help generate more engagement on social.

By Andrew Macarthy • July 9, 2017

How to Ensure Data Quality for Your Inbound Marketing Campaigns

Collecting and maintaining your customer data is becoming an increasingly important consideration. Here's why data collection is important, and what data you should be looking to collect.

By Brad Friedman • July 7, 2017

6 Ways Social Media Can Help Build Customer Loyalty [Infographic]

This infographic outlines how businesses can use social media to create better connections with their customers.

By Irfan Ahmad • July 7, 2017

3 Reasons Why You Should Be Using Twitter Video (from Twitter)

Twitter has released a listing of key reasons why you should consider Twitter video content.

By Andrew Hutchinson • July 6, 2017

Twitter Announces New Deal to Help UK Advertisers Better Link Online Ads to Offline Sales

Twitter has announced a new deal which will enable UK advertisers to better link their on-platform efforts to in-store sales.

By Andrew Hutchinson • July 5, 2017

How to Build a Sustainable Social Marketing Strategy [Infographic]

This new infographic outlines some key, data-backed tips to help you put together a more effective social media marketing strategy.

By Bob Hutchins • July 3, 2017

7 Strategies for Effective Influencer Marketing

With influencer marketing on the rise, contributor Melonie Dodaro offers some key tips to help connect and grow your influencer relationships.

By Melonie Dodaro • July 2, 2017

Facebook's Rolling Out its Free Wi-Fi Detection Map to All Users

Facebook's giving all users access to its Wi-Fi detection tool - which could present a new opportunity for businesses.

By Andrew Hutchinson • July 1, 2017

How Do Facebook Ads Work for Small Business?

Facebook ads are easy, but the easy option is not always the most effective. Here's how to make the most of your Facebook ad efforts.

By Emily Sandberg Gold • July 1, 2017

Facebook's Adding Some New Ad Metrics and Page Data Options

Facebook's adding some new metrics to their ad and Page data options to help business make best use of their options.

By Andrew Hutchinson • June 30, 2017

Now You Can Create Your Own Snapchat Geofilters Within the App Itself

Snapchat has announced a new option which enables users to create custom Geofilters within the app itself.

By Andrew Hutchinson • June 29, 2017

Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Facebook has released a new research report which looks at how users celebrate birthdays on The Social Network, and how to reach them to maximize ad impact.

By Andrew Hutchinson • June 29, 2017

Facebook Rolls Out Bot Discovery Tab in Messenger, Adds New Options to Raise Bot Awareness

Facebook's rolling out their new 'Discover' tab on Messenger to raise awareness of bots.

By Andrew Hutchinson • June 29, 2017

68 Ways to Get More Views on YouTube [Infographic]

This infographic provides some key tips to help you get moe views with your YouTube content.

By Mike Barrett • June 28, 2017

Facebook Adds New Functionality to M Virtual Assistant, Expanding Use Case for Bots

Facebook is adding some new functions to their M suggestions virtual assistant tools.

By Andrew Hutchinson • June 28, 2017

Facebook Adds 'Family Targeting' to Ad Products, Enabling New Focus Options

Facebook's adding a new way to focus your ads on specific households, which may be a little creepy to some.

By Andrew Hutchinson • June 28, 2017

The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]

This new infographic provides some tips on how to use paid, earned and owned social in conjunction to maximize your performance.

By Andrew Hutchinson • June 28, 2017

Pinterest Adds Two-Factor Authentication for an Important Layer of Extra Security

Pinterest has announced that over the next few weeks, they'll be rolling out two-factor authentication to all users.

By Andrew Hutchinson • June 28, 2017

Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting

Facebook's adding some new tools to enhance their Dynamic retargeting ads.

By Andrew Hutchinson • June 28, 2017

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]

This infographic outlines the key elements of why content marketing is a successful tactic, and how it works.

By Irfan Ahmad • June 27, 2017

How to Add More Emotion to Your Social Media Videos

Emotional resonant video content can generate great audience response. Here are some key tips on how to generate more emotion.

By Anton Eliasson • June 27, 2017

How Niche Blogging Moves the Needle at ANSYS [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Sandy Adam, Global Manager of Social Media Marketing at ANSYS.

By Bernie Borges • June 26, 2017

Facebook Releases New Report on Key Media Consumption Trends [Infographic]

Facebook has released a new research report which looks at how emerging tech is influencing user actions.

By Andrew Hutchinson • June 25, 2017

Twitter Releases Major Events Calendar for July to Help Strategic Planning

Twitter has released their latest monthly event calendar to help marketers plan their campaigns for the next 30 days.

By Andrew Hutchinson • June 25, 2017

What Consumers Want from eCommerce Websites [Infographic]

What are consumers really looking for from eCommerce websites? This infographic provides an overview of the five critical factors.

By Andrew Hutchinson • June 23, 2017