Facebook Announces Group Payments in Messenger

Facebook has announced group payments in Messenger, which could be another step towards making Messenger an all-purpose platform.

By Andrew Hutchinson • April 12, 2017

3 of the Best Tools to Help Optimize Your Social Selling Efforts

Here are three tools that can help streamline your social selling workflow.

By Aleh Barysevich • April 12, 2017

Twitter Will Enable Brands to Create 'Custom Hearts' for Periscope Videos

Twitter will enable brands to purchase 'Custom Hearts' for Periscope as a new ad option.

By Andrew Hutchinson • April 11, 2017

Facebook Now up to 5 Million Advertisers, Announces New Video Metrics

Facebook has announced that there are now 5 million active advertisers on their platform, while they've also added some new video metrics.

By Andrew Hutchinson • April 11, 2017

How Chatbots Will Change How Customers Interact with Your Business

Can chatbots help make your business more productive? Contributor Martin Jones provides an overview of some of the key chatbot considerations in this post.

By Martin Jones • April 11, 2017

Twitter Announces New Third Party Measurement Options for Advertisers

Twitter has announced a range of new third party ad data verification options to provide additional assurance for marketers.

By Andrew Hutchinson • April 11, 2017

A 7 Step Guide to Leveraging Social Media for Influencer Marketing

Influencer marketing is on the rise - but how can you implement your own influencer strategy? Here's a simple, seven-step approach.

By Blair Nicole • April 11, 2017

5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

Twitter has provided five new tips on how to maximize your Twitter ad content.

By Andrew Hutchinson • April 9, 2017

Using Behavioral Analysis to Improve Marketing ROI [Infographic]

Behavioral analysis can boost the performance of your campaigns and help avoid negative response.

By Irfan Ahmad • April 9, 2017

Facebook's Adding New Direct-Connection Options for Instant Articles Publishers

Facebook adding come new direct connection CTAs to Instant Articles to boost publisher appeal.

By Andrew Hutchinson • April 8, 2017

Job Applications via Snapchat? McDonald's Tries Out New Initiative

McDonald's Australia is letting people apply for jobs via Snapchat as part of a new trial.

By Andrew Hutchinson • April 8, 2017

5 Opportunities You'll Miss if You're Not Monitoring Social Media in Real-Time

Everybody's on social media, but most aren't using it right. Learn how to get the most out of it by monitoring social media in real time.

By Joei Chan • April 7, 2017

The Huge Opportunity of Facebook Live [Infographic]

This infographic provides an overview of the significant opportunities available through Facebook Live.

By Irfan Ahmad • April 7, 2017

Snapchat Announces New Ad Retargeting and App Install Bidding Options

As it moves to build on it's business potential, Snap Inc. has announced two new ad options for Snapchat.

By Andrew Hutchinson • April 7, 2017

YouTube Announces New 10k Views Threshold Before Creators Can Monetize Content

YouTube has announced a change to their Partner Program that will restrict users from being able to monetize their YouTube content till they reach 10,000 lifetime views on their channel.

By Andrew Hutchinson • April 7, 2017

On the Arrival of YouTube TV (and the Gradual Evolution of TV as You Know It)

YouTube has announced the launch of YouTube TV, the next step in the changing face of TV content.

By Andrew Hutchinson • April 6, 2017

6 Social Experts on What Being a 'Social Media Expert' Really Means

Six social media leaders, currently working from big brands, share their thoughts on what it takes to succeed in the field.

By Stacey Sayer • April 6, 2017

Facebook Announces Free Version of Facebook Workplace

Facebook is rolling out a freemium version of their professional services tool Workplace.

By Andrew Hutchinson • April 6, 2017

22 Social Media Resources for a Stunning Social Strategy

Looking for in-depth resources to help improve your social strategy? Here are 22 to consider.

By Patrick Whatman • April 6, 2017

4 Ways to Grow Your Email List With Facebook

Growing your e-mail list is a key element of your digital strategy - here are some tips on how to do it via Facebook.

By Brad Friedman • April 6, 2017

LinkedIn Adds Lead Generation Forms to Streamline Mobile Response

LinkedIn has added new lead generation ads to help cater to an increasingly mobile audience.

By Andrew Hutchinson • April 5, 2017

Social Media and Travel: How People Like, Tweet and Share Their Way Across the Globe [Infographic]

The team at WebPageFX have put together this new infographic which looks at how people use social media in the travel and holiday process.

By Andrew Hutchinson • April 5, 2017

Pinterest Now Up to 175 Million Active Users, Adds Samsung Galaxy and Android Tools

Pinterest has announced that it now has more than 175 million monthly active users, along with new Android and Samsung integrations.

By Andrew Hutchinson • April 5, 2017

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell [Podcast]

In a new 'Social Zoom Factor'' podcast, Pam Moore looks at how to create an effective, realistic social media marketing strategy.

By Pam Moore • April 5, 2017

Twitter Adds Location-Sharing Tools to Customer Service via DM Options

Twitter's added a new location-sharing option in DMs to improve customer service interactions.

By Andrew Hutchinson • April 4, 2017