Power of Emotion: 8 Foundations of a More Human Brand [Podcast]

In a new 'Social Zoom Factor' podcast, Pam Moore looks at the value of creating more human connection with your customers.

By Pam Moore • May 17, 2017

Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

Working to maintain marketing confidence, Snap Inc. is accelerating monetization efforts.

By Andrew Hutchinson • May 16, 2017

Facebook's Cracking Down on Live Videos Which Use Static Images and Reactions as Votes

Facebook has announced a new push to crack down on Facebook Live videos that broadcast static images and use Reactions as a voting mechanism.

By Andrew Hutchinson • May 16, 2017

LinkedIn Adds 'Suggested Skills' and Expanded Audience Insights (with Video Coming Soon?)

LinkedIn's added a new set of tweaks and updates to help boost the functionality of the platform.

By Andrew Hutchinson • May 16, 2017

The Birth of the Employee Ambassador Program at Deloitte

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Turner Roach, Social Media Marketing Manager at Deloitte.

By Bernie Borges • May 15, 2017

The Most Discussed Issues on Facebook and Instagram in April [Infographic]

Facebook has released the latest version of its monthly Hot Topics report.

By Andrew Hutchinson • May 14, 2017

9 Tips on Utilizing LinkedIn to Maximize Your Business Opportunities

Here are some key tips to help you get started on LinkedIn.

By Elizabeth Harmon • May 14, 2017

Facebook's Rolling Out Group Membership Questions to Improve Filtering Process

Facebook has announced that all Group admins will now be able to set-up membership questions to help filter Group applicants.

By Andrew Hutchinson • May 13, 2017

The Rise of Online Video on the TV Screen [Infographic]

Google has released a new infographic outlining the rising trend of watching online-originated content on your TV set.

By Andrew Hutchinson • May 12, 2017

How to Respond to Negative Reviews on Facebook to Win Back Angry Customers

Customer reviews offer a great opportunity to not only learn, but establish stronger connections.

By Andrew Macarthy • May 12, 2017

5 Ways to Generate More Exposure for Your Content Through Social Media

Creating great content without any plan for promotion can be a huge waste of time. Here are a few tips on how to get your content the exposure it deserves.

By Lucas Miller • May 12, 2017

Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)

Here is a recap of our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will survive?

By Emma Wiltshire • May 11, 2017

Facebook Updates News Feed to Combat 'Low Quality' Websites

Facebook has announced a new News Feed algorithm update, this time focused on reducing the reach of links to webpages loaded with crappy ads.

By Andrew Hutchinson • May 11, 2017

3 Key Considerations for an Effective Facebook Live Strategy

Facebook Live offers an new opportunity to connect with your audience - here are some key tips on how to use that capacity to advantage.

By Celeste Martinez • May 11, 2017

Snap Inc. Q1 Report: Now at 166M Users, Facebook Hurting Growth

Snap Inc. has released it's first earnings report. And the news is not great.

By Andrew Hutchinson • May 10, 2017

Pinterest Boosts Power of Lens Search, Adds QR Codes and New Connection Options

Pinterest is adding new search capacity to their Lens tool, while Lens can also now scan QR codes.

By Andrew Hutchinson • May 10, 2017

5 Things Brands Need to Know About Marketing to Moms [Infographic]

This new infographic looks at some of the key considerations for marketers looking to reach mothers.

By Andrew Hutchinson • May 10, 2017

TweetDeck Announces New Features, Adding to Functionality

Twitter has announced some new features for TweetDeck, one of the more under-rated Twitter tools.

By Andrew Hutchinson • May 10, 2017

The Crucial Differences Between Earned, Owned and Paid Media [Podcast]

In a new podcast, contributor Pam Moore explores the differences between paid, earned and owned media.

By Pam Moore • May 10, 2017

4 Ways to Use Social Media to Streamline Customer Service

How can you utilize social media to improve your customer service and experience? Here are four ideas to get you started

By Blair Nicole • May 9, 2017

5 Twitter Marketing Tips for Mother's Day (from Twitter)

Twitter has released a new set of tips and ideas for Mother's Day campaigns.

By Andrew Hutchinson • May 9, 2017

YouTube Releases New Stats on User Viewing Behavior [Infographic]

Google has released a new infographic outlining some of the key audience trends they're seeing on YouTube.

By Andrew Hutchinson • May 7, 2017

5 Steps to Developing a Strong Social Media Strategy

What are the key elements of an effective social media marketing strategy? Contributor Travis Huff provides an outline in this post.

By Travis Huff • May 7, 2017

Facebook Provides New Insights on Industry-Specific Trends Among Instagram Users

Facebook has released a new set of podcasts offering industry-specific insight into Instagram usage trends.

By Andrew Hutchinson • May 6, 2017

Twitter to Bring Full-Screen, Vertical Video Ads to Moments

Twitter's bringing video ads to their Moments storytelling option, providing a new option for advertisers.

By Andrew Hutchinson • May 5, 2017