Facebook Testing More Groups Updates, Adding Groups to Main Function Bar

Facebook's putting more emphasis on Groups, with a range of tests being conducted to make Groups more prominent.

By Andrew Hutchinson • April 20, 2017

Twitter Announces Mid-Roll Video Ads, Continuing Focus on Video Monetization

Twitter has announced the addition of in-stream video ads to help boost their marketing potential.

By Andrew Hutchinson • April 19, 2017

The Most Discussed Issues on Facebook and Instagram in March [Infographic]

Facebook has published it's latest Hot Topics report, which looks at the most discussed topics across Facebook and Instagram in March.

By Andrew Hutchinson • April 19, 2017

Facebook Announces New Tools for Workplace, Including Bots

Facebook has unveiled a new set of updates to make their business offering, Workplace, more appealing.

By Andrew Hutchinson • April 19, 2017

Instagram Adds 'Collections' to Help Organize Ideas on the Platform

Instagram's adding a new option for users to save posts they like into collections so they can easily access them at a later stage.

By Andrew Hutchinson • April 18, 2017

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has released a new infographic which underlines the platform's potential for B2B marketers.

By Andrew Hutchinson • April 18, 2017

How Shoppers use Pinterest to Guide their Decisions [Infographic]

Pinterest has released a new infographic which looks at how shoppers use the platform to guide their decision-making process.

By Andrew Hutchinson • April 18, 2017

The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]

This infographic looks at the top customer marketing trends (marketing to your existing customers) to be aware of in 2017.

By Irfan Ahmad • April 18, 2017

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

Citipost Mail released a new infographic looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

By Irfan Ahmad • April 17, 2017

The Truth About Social Selling [Podcast]

I've been actively training and coaching B2B sales professionals on the "art and science" of social selling since 2015, and I think it's time to call out the elephant in the room that few people are talking about,I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset.

By Bernie Borges • April 17, 2017

3 Ways eCommerce Sites can Increase Sales with Pinterest

Here are three strategies eCommerce brands can use to maximize their marketing efforts with Pinterest.

By Mitt Ray • April 16, 2017

Facebook Messenger Reaches 1.2 Billion Users, Reports Good Adoption of New Initiatives

Facebook has reported that Messenger now has more than 1.2 billion monthly active users.

By Andrew Hutchinson • April 13, 2017

Social Media vs. SEO: Which is the Best Traffic Source?

Which is more important to focus on, social media marketing or SEO? Contributor Lilach Bullock provides some insights in this post.

By Lilach Bullock • April 13, 2017

Snapchat's Introducing New Data Options to Highlight the Offline Impact of Snap Ads

Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits.

By Andrew Hutchinson • April 13, 2017

Pinterest Provides New Data on their Active Audience [Infographic]

Pinterest has released a new infographic which provides an overview of their 175 million user strong audience.

By Andrew Hutchinson • April 13, 2017

The Top 8 Social Media Trends to Watch Out For [Infographic]

This new infographic provides some context for the changes and challenges we can expect to see in social media this summer.

By Bob Hutchins • April 13, 2017

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

Facebook has announced a new set of tools to help small businesses make better use of the platform.

By Andrew Hutchinson • April 12, 2017

Facebook Announces First Ever Communities Summit for Group Admins

Facebook has announced its first ever Communities Summit for Group admins.

By Andrew Hutchinson • April 12, 2017

Facebook Announces Group Payments in Messenger

Facebook has announced group payments in Messenger, which could be another step towards making Messenger an all-purpose platform.

By Andrew Hutchinson • April 12, 2017

3 of the Best Tools to Help Optimize Your Social Selling Efforts

Here are three tools that can help streamline your social selling workflow.

By Aleh Barysevich • April 12, 2017

Twitter Will Enable Brands to Create 'Custom Hearts' for Periscope Videos

Twitter will enable brands to purchase 'Custom Hearts' for Periscope as a new ad option.

By Andrew Hutchinson • April 11, 2017

Facebook Now up to 5 Million Advertisers, Announces New Video Metrics

Facebook has announced that there are now 5 million active advertisers on their platform, while they've also added some new video metrics.

By Andrew Hutchinson • April 11, 2017

How Chatbots Will Change How Customers Interact with Your Business

Can chatbots help make your business more productive? Contributor Martin Jones provides an overview of some of the key chatbot considerations in this post.

By Martin Jones • April 11, 2017

Twitter Announces New Third Party Measurement Options for Advertisers

Twitter has announced a range of new third party ad data verification options to provide additional assurance for marketers.

By Andrew Hutchinson • April 11, 2017

A 7 Step Guide to Leveraging Social Media for Influencer Marketing

Influencer marketing is on the rise - but how can you implement your own influencer strategy? Here's a simple, seven-step approach.

By Blair Nicole • April 11, 2017