Twitter Releases Major Events Calendar for June to Help Strategic Planning
A new initiative from Twitter this year is their monthly key event calendars, which highlight all the important dates to keep in mind for your marketing over the next 30 days.
An important benefit of Twitter's monthly calendars is that they denote not only the events of most interest, but also their projected tweet volume, based on past performance, which provides a great overview of where you should be paying attention in order to tap into trends.
As noted by Twitter:
"People will come to Twitter to watch awards shows, check out the FIFA Confederations Cup, and see who's getting picked in the #NBADraft. And with celebrations for National Doughnut Day and Father's Day there are plenty of opportunities for your brand to show your personality on Twitter with relevant content."
Indeed, there are some great opportunities there, with Father's Day standing out as likely the most universal. But look at all those more niche events - E3, The Tony Awards, UEFA, The BET Awards. There's a heap of opportunities to tap into the emerging tweet stream this month - even if you're not planning on using Twitter ads, it's worth keeping tabs on this calendar to ensure you're across all the coming events.
You can download the calendar for yourself here.
Follow Andrew Hutchinson on Twitter