Social Marketing: Page 230
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Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic
Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.
By Stephen Baldwin • Oct. 20, 2016 -
5 Ways to Solve the Social Media Engagement Problem
Social media is a 'social' platform, so you need to engage to make the most of it's potential. Here are some ways to help boost your brand's engagement on social.
By Annaliese Henwood • Oct. 20, 2016 -
Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response
Facebook has unveiled new tools to help boost word-of-mouth recommendations and enable users to take immediate action on those tips.
By Andrew Hutchinson • Oct. 19, 2016 -
5 Tips on How Brands Can Utilize Twitter Moments (from Twitter)
Twitter has opened up Moments to all users - here are some key tips on how brands can utilize the option.
By Andrew Hutchinson • Oct. 18, 2016 -
Pinterest Releases New Data on Key Fashion and Beauty Trends for the Holiday Season [Infographic]
Pinterest has released a new infographic outlining some key holiday season trends and stats for marketers to consider.
By Andrew Hutchinson • Oct. 18, 2016 -
Social Media Lessons the C-Suite Can Learn from a Gamer
While many brands are hesitant to have their leaders on social, the benefits can be significant.
By Derek Reimherr • Oct. 18, 2016 -
4 Ways To Incorporate Halloween into Your Social Media Marketing
Halloween provides a perfect opportunity to get your audience to talk about and engage with your brand.
By Brad Friedman • Oct. 18, 2016 -
Snapchat 101: What Brands Need to Know [Infographic]
If you're mulling over how you can translate your brand into Snaps, this overview might be just the thing you need to make that decision.
By Andrew Hutchinson • Oct. 17, 2016 -
SMT Expert
6 Last Minute Holiday Social Media Campaigns to Try This Season
Do you have your holiday campaigns locked in? If not, here are some last minute ideas you can use to boost your brand efforts.
By Dhariana Lozano • Oct. 17, 2016 -
10 Tips to Make Your Tweets More Human [Podcast]
In a new "Social Zoom Factor" podcast, Pam Moore provides some key tips on how to make your tweets more relatable.
By Pam Moore • Oct. 17, 2016 -
5 Mistakes That Can Kill Your Online Community
Is your online community failing to generate engagement? You may be committing these fundamental mistakes.
By Caitlin Zucal • Oct. 17, 2016 -
All The Social Ladies: Edlynne Laryea of Johnson & Johnson [Podcast]
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Edlynne Laryea, Global Lead for Social Media at Johnson & Johnson.
By Carrie Kerpen • Oct. 17, 2016 -
4 Ways To Incorporate Instagram Stories into Your Social Marketing Efforts
How can brands use Instagram's new Stories feature to boost their message? Here are four suggestions.
By Brad Friedman • Oct. 14, 2016 -
8 Tools to Help You Maximize Your Instagram Marketing Efforts
With more advertisers looking to utilize Instagram, marketers need to do all they can to stand out. Here are eight apps to help maximize your Instagram efforts.
By Jawad Khan • Oct. 14, 2016 -
How Microsoft and LinkedIn Will Work Together and the Value of Social Data
After acquiring LinkedIn, what are Microsoft's plans for the professional social network? Here's how the services go hand-in-hand.
By Andrew Hutchinson • Oct. 13, 2016 -
Why Employee Advocacy is NOT a Tool [Podcast]
In a new podcast, Jorgen Sundberg speaks with Elizabeth Jurewicz from Rackspace about the methodology of employee advocacy
By Jorgen Sundberg • Oct. 13, 2016 -
How to Build Thought Leadership Using Social Media [Podcast]
In a new "Social Zoom Factor" podcast, Pam Moore examines the concept of thought leadership, and how social can be used to build your, or your brand's, profile
By Pam Moore • Oct. 12, 2016 -
5 Ways to Use LinkedIn to Get More Local Business
Here are five tips on how you can use LinkedIn to boost exposure for your local business.
By Karen Yankovich • Oct. 12, 2016 -
All The Social Ladies: Amanda Brinkman of Deluxe [Podcast]
In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe.
By Carrie Kerpen • Oct. 10, 2016 -
How to Tap into Holiday Trends on Pinterest [Infographic]
Pinterest has released a new infographic outlining opportunities for marketers in the lead-up to Christmas.
By Andrew Hutchinson • Oct. 6, 2016 -
New Report Looks at Best Times to Post to Social Platforms by Industry
TrackMaven have conducted a study of more than 17,000 brands on social to determine the best times to post by industry.
By Andrew Hutchinson • Oct. 6, 2016 -
SMT Expert
12 Simple Tactics to Increase Your Social Media Shares
Generating shares of yur content can greatly increase your brand's social media exposure. Here are some tips on how to boost your content shares.
By Dhariana Lozano • Oct. 6, 2016 -
Shopify Announces Facebook Messenger Integration to Enable Sales via Message
Shopify has announced a new integration with Facebook Messenger to enable merchants to sell products via message.
By Andrew Hutchinson • Oct. 5, 2016 -
3 Things Small Businesses Must do to Succeed on LinkedIn
Looking to maximize your success on LinkedIn? Here are three tips from contributor Steve Baldwin.
By Stephen Baldwin • Oct. 5, 2016 -
10 Truths Nobody Told You About Being A Social Media Marketer [Podcast]
Succeeding in social media marketing requires more than enthusiasm for the medium, as explained by Pam Moore in this new podcast.
By Pam Moore • Oct. 5, 2016