Facebook Releases New Report on Key Beauty Trends by Demographic

Facebook has released a new report on beauty trends across each age group.

By Andrew Hutchinson • Nov. 21, 2016

The Basics on How to Handle A Crisis On Social Media

Here's a quick overview of how to plan for a social media crisis - and why you need to do so.

By Dhariana Lozano • Nov. 21, 2016

All The Social Ladies: Lisa Baird of the United States Olympic Committee [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Lisa Baird, Chief Marketing Officer of The United States Olympic Committee.

By Carrie Kerpen • Nov. 21, 2016

The 2016 State of Social Business: Shift from Innovator to Integrator [Podcast]

In a new Spcial Business Engine podcast, Bernie Borges speaks with Ed Terpening, an Industry Analyst at Altimeter Group.

By Bernie Borges • Nov. 20, 2016

Blogging Tips, Tactics and Trends: Survey Results

Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business.

By Melonie Dodaro • Nov. 20, 2016

Consumers Expect Promotions, Responses and 'Holiday Cheer' on Social over the Holidays [Report]

Sprout Social have released a new report which looks at consumer expectations on social over the holidays.

By Andrew Hutchinson • Nov. 19, 2016

What Will an IPO Mean for Snapchat?

Snapchat's parent company Snap Inc. has reportedly filed for an IPO. So what will that mean for the app?

By Andrew Hutchinson • Nov. 18, 2016

Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]

Twitter has released two new reports which highlight how people use their platform in the holiday shopping season.

By Andrew Hutchinson • Nov. 18, 2016

Facebook Clarifies Errors with Metrics - What it Means for Marketers

Earlier this week Facebook announced that it had found some of the metrics it was providing to advertisers were inaccurate.

By Andrew Hutchinson • Nov. 18, 2016

How Effective is Sponsored Content on Instagram [Infographic]

Fractl recently conducted a study of more than 1.2 million sponsored Instagram posts.

By Andrew Hutchinson • Nov. 18, 2016

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has created a new infographic outlining the case for B2B marketing on the platform.

By Andrew Hutchinson • Nov. 17, 2016

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

Here are some tips to help you plan your 2017 social media marketing strategy.

By Brad Friedman • Nov. 17, 2016

The 5 Steps to Prospecting on LinkedIn [Podcast]

In a new podcast, Jorgen Sundberg speaks with Brynne Tillman of PeopleLinx to discuss the sales and marketing benefits of LinkedIn.

By Jorgen Sundberg • Nov. 16, 2016

Facebook Adds New Option to Manage Facebook, Messenger and Instagram Interactions in One Place

Facebook has announced an update for the Pages Manager app that will enable users to manage Instagram, Facebook and Messenger interactions in one place.

By Andrew Hutchinson • Nov. 15, 2016

7 Social Media Customer Service Rules You Should Stick to

Social media has become a key platform for customer service. Here are some tips on how to boost your brand's social customer service game.

By Elizabeth Harmon • Nov. 15, 2016

Facebook's Testing Out New 'Page Interactions' Ad Targeting Options

Facebook's testing out a new set of ad targeting options which could have significant impacts on the way you focus your Facebook ad campaigns.

By Andrew Hutchinson • Nov. 14, 2016

Why Small Businesses Should Keep Social Media In-House

Before reaching out to an agency to handle your digital strategy, step back and consider the benefits that your brand can enjoy by keeping social in-house.

By Deborah Sweeney • Nov. 14, 2016

7 Elements Behind Every Successful Brand on Social Media

While each brand will have a different approach, there are some core social media marketing variables that remain important across all businesses.

By Dhariana Lozano • Nov. 14, 2016

All The Social Ladies: Kate Gardiner, Audience Engagement Specialist [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Kate Gardiner, the founder of Dstl.

By Carrie Kerpen • Nov. 14, 2016

The Most Discussed Issues on Facebook and Instagram from October [Infographic]

Facebook has released its latest Hot Topics report, highlighting the issues that generated the most attention across both Facebook and Instagram in October

By Andrew Hutchinson • Nov. 13, 2016

How Hewlett Packard Enterprise is Growing its Employee Advocate Economy [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Mark Gyles, Digital Marketing Manager at Hewlett Packard Enterprise.

By Bernie Borges • Nov. 13, 2016

Twitter Announces Winners of First 'Twitter Awards' for Advertisers

Twitter has announced the winners of their first annual Twitter Awards for advertisers.

By Andrew Hutchinson • Nov. 12, 2016

9 Qualities to Create Compelling Content Marketing

What are the key qualities of a successful content marketer? Melonie Dodaro shares her thoughts in this post.

By Melonie Dodaro • Nov. 11, 2016

Where Human And Machine Meet: The Awakening of AI in Sales [Infographic]

This infographic outlines the rise of machine learning, and how sales managers can develop machine intelligence to adapt to the changing workforce.

By Jamie Shanks • Nov. 11, 2016

3 New Twitter Customer Service Features Your Business Needs to Enable

Twitter recently added a set of customer service tools that can help better connect you with your audience.

By Andrew Macarthy • Nov. 10, 2016