Facebook Opens 'Creative Hub' Ad Testing Platform to All Users

Now, you can test out Facebook's various ad formats before you put money behind them via 'Creative Hub'.

By Andrew Hutchinson • Dec. 1, 2016

A Brief History of Social Advertising [Infographic]

This new infographic from Unified looks at the key points in the evolution of social media advertising.

By Andrew Hutchinson • Dec. 1, 2016

Twitter Releases New Christmas Shopping Data for Australian Users [Infographic]

Twitter has released a new infographic looking at Christmas shopping behaviors among Australian users.

By Andrew Hutchinson • Nov. 30, 2016

5 Elements of a Successful Social Media Profile Picture

Your profile photos your digital first impression - it's important to make it count.

By Melonie Dodaro • Nov. 30, 2016

4 Tips for Mastering Your Brand Personality on Social Media

Here are four tactics you can use to show your brand's human side while still staying 'on brand'.

By Lisa Crowther • Nov. 30, 2016

4 Tips on How to Use Twitter Polls in Your Marketing (from Twitter)

Twitter has outlined four ways brands can use tweet polls in their marketing efforts.

By Andrew Hutchinson • Nov. 29, 2016

Facebook Looking to Expand Reach in India - and China Too?

Facebook is working on new plans to expand their userbase into India and China.

By Andrew Hutchinson • Nov. 29, 2016

What to Do When Your Social Media Marketing Overwhelms You

What can you do to lessen the stress social media marketing can cause? Here are some tips.

By Annaliese Henwood • Nov. 29, 2016

10 Ways Small Business Can Use Facebook Live Video Streaming [Podcast]

In a new episode of the Social Zoom Factor podcast, Pam Moore looks at Facebook Live and the benefits of live-streaming for business.

By Pam Moore • Nov. 29, 2016

6 Tactics to Instantly Boost Social Media Reach For Your Brand or Business

Here are 6 tactics to instantly boost social media reach for your brand or business.

By Dhariana Lozano • Nov. 28, 2016

How Responsive are Retailers on Social Media? [Infographic]

This infographic looks at some of the top performing retailers on social media.

By Irfan Ahmad • Nov. 28, 2016

All The Social Ladies: Jodi Gersh of USA Today [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Jodi Gersh, Director of Social Media for Strategic Brand Marketing at USA Today.

By Carrie Kerpen • Nov. 28, 2016

5 Tips to Drive Online Community Adoption

Here are five ways to grow and sustain community membership.

By Caitlin Zucal • Nov. 27, 2016

Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)

Search will be a big focus for Facebook in 2017. Here's why.

By Andrew Hutchinson • Nov. 26, 2016

Snapchat's Image Recognition-Triggered Ads are a Step Closer, Functionality Now Live

Snapchat could be a step closer to releasing image recognition-triggered ads, with the functionality now active within the app.

By Andrew Hutchinson • Nov. 24, 2016

Preparing Your Twitter Profile for the Holiday Season [Infographic]

Twitter has released a new checklist to help brands maximize their Twitter presence for the holidays.

By Andrew Hutchinson • Nov. 23, 2016

Welcome to the Attention Economy [Infographic]

This infographic outlines the challenges faced by brands looking to reach their target audiences in the increasingly competitive media landscape.

By Andrew Hutchinson • Nov. 23, 2016

Twitter Releases New Research into How to Create Successful Video Content [Infographic]

Twitter has released a new report into what makes a video succeed on the platform.

By Andrew Hutchinson • Nov. 22, 2016

Twitter Provides Last Minute Thanksgiving Weekend Promotion Tips

Twitter has provided a set of last-minute tips for Thanksgiving weekend promotions.

By Andrew Hutchinson • Nov. 22, 2016

Facebook Releases New Report on Key Beauty Trends by Demographic

Facebook has released a new report on beauty trends across each age group.

By Andrew Hutchinson • Nov. 21, 2016

The Basics on How to Handle A Crisis On Social Media

Here's a quick overview of how to plan for a social media crisis - and why you need to do so.

By Dhariana Lozano • Nov. 21, 2016

All The Social Ladies: Lisa Baird of the United States Olympic Committee [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Lisa Baird, Chief Marketing Officer of The United States Olympic Committee.

By Carrie Kerpen • Nov. 21, 2016

The 2016 State of Social Business: Shift from Innovator to Integrator [Podcast]

In a new Spcial Business Engine podcast, Bernie Borges speaks with Ed Terpening, an Industry Analyst at Altimeter Group.

By Bernie Borges • Nov. 20, 2016

Blogging Tips, Tactics and Trends: Survey Results

Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business.

By Melonie Dodaro • Nov. 20, 2016

Consumers Expect Promotions, Responses and 'Holiday Cheer' on Social over the Holidays [Report]

Sprout Social have released a new report which looks at consumer expectations on social over the holidays.

By Andrew Hutchinson • Nov. 19, 2016