Social Marketing: Page 231

  • New Study Looks at What Makes People Unfollow Brands on Social

    Sprout Social has conducted a new study into what consumers like an dislike about brands on social.

    By • Oct. 4, 2016

  • Facebook Launches 'Messenger Lite' to Provide Access to More Regions

    Facebook has announced a new, low-fi version of Messenger for users in regions with poor connectivity and users with older devices.

    By • Oct. 3, 2016
  • SMT Expert

    5 Benefits of Twitter's 140 Character Update for Your Brand or Business

    The update Twitter users have longed for is finally here - images and links at the end of tweets will no longer take up any of your precious 140 characters.

    By • Oct. 3, 2016

  • 4 Ways to Build Stronger Customer Relationships Through Transparency

    To build loyalty, companies must earn the trust of their customers. They can do this by being more transparent and up front - here's how.

    By • Oct. 3, 2016

  • All The Social Ladies: Betsy Codding of MassMutual [Podcast]

    In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Betsy Codding, Social Media Manager for MassMutual's Financial Group.

    By • Oct. 3, 2016

  • 5 Amazing Takeaways from Content Marketing World 2016

    So what went on at Content Marketing World 2016? Here's a review of the highlights from contributor Maggie Burke.

    By • Oct. 1, 2016

  • 5 Common Social Media Myths Debunked

    ​Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet.

    By • Sept. 30, 2016

  • Twitter Introduces New 'Website Conversions' Ad Objective

    Twitter has announced a change to their 'Website Clicks or Conversions' ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.

    By • Sept. 30, 2016

  • 3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux

    With so much content online, brands need new ways to stand out. Here are three tools to help.

    By • Sept. 30, 2016

  • Facebook's Updating their Immersive Canvas Ads with New Templates and Features

    Facebook's announced a new update to their Canvas ad units, with new features, including 360 video integration, and new templates to simplify the creation process.

    By • Sept. 29, 2016

  • 6 Tools for Superior Social Media Measurement and Attribution

    While Google analytics and social platform tools provide some understanding of audience behavior, these options can generate more in-depth data.

    By • Sept. 29, 2016

  • 5 Ways to Humanize Your Brand with Data and Social Media Insights [Podcast]

    In a new Social Zoom Factor Podcast, Pam Moore looks at why brands need to use data to build better human connections.

    By • Sept. 28, 2016

  • Facebook Set to Launch 'Facebook at Work' Next Month

    Facebook will soon release it's long-awaited Facebook at Work business tool, according to latest reports.

    By • Sept. 27, 2016

  • Twitter Looks to Boost Voter Participation with New Registration Info Tool

    Twitter's looking to play its part in the upcoming Presidential Election, with a new automated system now in place to help people register to add their voice.

    By • Sept. 27, 2016

  • Periscope Adds VIP Program to Establish Better Links with Prominent Creators

    Periscope's looking to boost their broadcaster engagement with a new Periscope VIP program which will offer rewards to users based on various goals and metrics.

    By • Sept. 27, 2016

  • 3 Ways to Use Twitter to Boost Retail Sales for the Holidays

    Twitter has released new data and tips on how brands can maximize their holiday campaigns on the platform.

    By • Sept. 27, 2016

  • Facebook Conducts Research into How Social and Mobile Influence Travel Purchases [Infographic]

    Facebook has conducted a new study looking at the travel industry and how social and mobile reach has changed the way people discover and book trips.

    By • Sept. 27, 2016

  • Disney is Reportedly Considering Buying Twitter Too

    Reports have emerged that Disney is reportedly weighing up making a bid for Twitter.

    By • Sept. 26, 2016

  • 100 Media Requests from a Single Social Media Campaign

    The nautical striped plimsoll slip-on was back for another season,

    By • Sept. 26, 2016

  • The Evolution and Future of Social Commerce [Infographic]

    This new infographic looks at the history and evolution of social buying and on-platform purchase options.

    By • Sept. 26, 2016

  • 5 Ways Testimonials Can Improve Your Social Media Presence

    Here are 5 ways that using this kind of positive UGC will improve your social media presence.

    By • Sept. 26, 2016
  • SMT Expert

    10 Reasons Why You're Not Gaining Social Media Followers (& How to Fix It)

    Are you having trouble building your social media following? There may be a logical reason, and an easy fix.

    By • Sept. 26, 2016

  • All The Social Ladies: Lauren Salazar of Weight Watchers [Podcast]

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Lauren Salazar, the Director of Social Media at Weight Watchers.

    By • Sept. 26, 2016

  • Conversion Rate Optimization - 20 Factors Impacting Your Sales and ROI [Podcast]

    Conversion rate optimization (CRO) can help businesses increase leads, sales, return on investment and more. In this podcast, Pam Moore explains how to maximize your CRO.

    By • Sept. 25, 2016

  • Do You Know All of Google's Marketing Options?

    Are you aware of all the various ways you can use Google to boost your brand profile online?

    By • Sept. 25, 2016