3 Things Small Businesses Must do to Succeed on LinkedIn

Looking to maximize your success on LinkedIn? Here are three tips from contributor Steve Baldwin.

By Stephen Baldwin • Oct. 5, 2016

10 Truths Nobody Told You About Being A Social Media Marketer [Podcast]

Succeeding in social media marketing requires more than enthusiasm for the medium, as explained by Pam Moore in this new podcast.

By Pam Moore • Oct. 5, 2016

New Study Looks at What Makes People Unfollow Brands on Social

Sprout Social has conducted a new study into what consumers like an dislike about brands on social.

By Andrew Hutchinson • Oct. 4, 2016

Facebook Launches 'Messenger Lite' to Provide Access to More Regions

Facebook has announced a new, low-fi version of Messenger for users in regions with poor connectivity and users with older devices.

By Andrew Hutchinson • Oct. 3, 2016

5 Benefits of Twitter's 140 Character Update for Your Brand or Business

The update Twitter users have longed for is finally here - images and links at the end of tweets will no longer take up any of your precious 140 characters.

By Dhariana Lozano • Oct. 3, 2016

4 Ways to Build Stronger Customer Relationships Through Transparency

To build loyalty, companies must earn the trust of their customers. They can do this by being more transparent and up front - here's how.

By Caitlin Zucal • Oct. 3, 2016

All The Social Ladies: Betsy Codding of MassMutual [Podcast]

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Betsy Codding, Social Media Manager for MassMutual's Financial Group.

By Carrie Kerpen • Oct. 3, 2016

5 Amazing Takeaways from Content Marketing World 2016

So what went on at Content Marketing World 2016? Here's a review of the highlights from contributor Maggie Burke.

By Maggie Burke • Oct. 1, 2016

5 Common Social Media Myths Debunked

​Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet.

By Melonie Dodaro • Sept. 30, 2016

Twitter Introduces New 'Website Conversions' Ad Objective

Twitter has announced a change to their 'Website Clicks or Conversions' ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.

By Andrew Hutchinson • Sept. 30, 2016

3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux

With so much content online, brands need new ways to stand out. Here are three tools to help.

By Philip Kushmaro • Sept. 30, 2016

Facebook's Updating their Immersive Canvas Ads with New Templates and Features

Facebook's announced a new update to their Canvas ad units, with new features, including 360 video integration, and new templates to simplify the creation process.

By Andrew Hutchinson • Sept. 29, 2016

6 Tools for Superior Social Media Measurement and Attribution

While Google analytics and social platform tools provide some understanding of audience behavior, these options can generate more in-depth data.

By Jawad Khan • Sept. 29, 2016

5 Ways to Humanize Your Brand with Data and Social Media Insights [Podcast]

In a new Social Zoom Factor Podcast, Pam Moore looks at why brands need to use data to build better human connections.

By Pam Moore • Sept. 28, 2016

Facebook Set to Launch 'Facebook at Work' Next Month

Facebook will soon release it's long-awaited Facebook at Work business tool, according to latest reports.

By Andrew Hutchinson • Sept. 27, 2016

Twitter Looks to Boost Voter Participation with New Registration Info Tool

Twitter's looking to play its part in the upcoming Presidential Election, with a new automated system now in place to help people register to add their voice.

By Andrew Hutchinson • Sept. 27, 2016

Periscope Adds VIP Program to Establish Better Links with Prominent Creators

Periscope's looking to boost their broadcaster engagement with a new Periscope VIP program which will offer rewards to users based on various goals and metrics.

By Andrew Hutchinson • Sept. 27, 2016

3 Ways to Use Twitter to Boost Retail Sales for the Holidays

Twitter has released new data and tips on how brands can maximize their holiday campaigns on the platform.

By Andrew Hutchinson • Sept. 27, 2016

Facebook Conducts Research into How Social and Mobile Influence Travel Purchases [Infographic]

Facebook has conducted a new study looking at the travel industry and how social and mobile reach has changed the way people discover and book trips.

By Andrew Hutchinson • Sept. 27, 2016

Disney is Reportedly Considering Buying Twitter Too

Reports have emerged that Disney is reportedly weighing up making a bid for Twitter.

By Andrew Hutchinson • Sept. 26, 2016

100 Media Requests from a Single Social Media Campaign

The nautical striped plimsoll slip-on was back for another season,

By Andre Bourque • Sept. 26, 2016

The Evolution and Future of Social Commerce [Infographic]

This new infographic looks at the history and evolution of social buying and on-platform purchase options.

By Andrew Hutchinson • Sept. 26, 2016

5 Ways Testimonials Can Improve Your Social Media Presence

Here are 5 ways that using this kind of positive UGC will improve your social media presence.

By Tomer Harel • Sept. 26, 2016

10 Reasons Why You're Not Gaining Social Media Followers (& How to Fix It)

Are you having trouble building your social media following? There may be a logical reason, and an easy fix.

By Dhariana Lozano • Sept. 26, 2016

All The Social Ladies: Lauren Salazar of Weight Watchers [Podcast]

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Lauren Salazar, the Director of Social Media at Weight Watchers.

By Carrie Kerpen • Sept. 26, 2016