Periscope Bringing Snapchat-Like Video Masks to Streams

Periscope has unveiled its own version of video masks, similar to Snapchat's Lenses.

By Andrew Hutchinson • Nov. 5, 2016

Facebook Releases New Report on Brand Loyalty and Millennials

Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.

By Andrew Hutchinson • Nov. 4, 2016

Snapchat Pitching New Ad Options to Advertisers, Including 'Snap to Unlock' Ads

Snapchat's upping its ads game, meeting with agencies to showcase its latest offerings to help marketers tap into the platform's huge Millennial audience base.

By Andrew Hutchinson • Nov. 4, 2016

3 Often Overlooked Digital Marketing Truths

There are certain social media marketing metrics that need to be clarified to ensure you're on the right track.

By Andrew Hutchinson • Nov. 3, 2016

How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

BuzzFeed's food channel Tasty is one of the most popular Pages on Facebook. Here's a look at how they achieve their success.

By Andrew Macarthy • Nov. 3, 2016

Facebook Q3 Results: More Than a Billion Mobile DAUs, Focusing on 'Video First'

Facebook has posted it's Q3 2016 earnings result, with solid gains across the board.

By Andrew Hutchinson • Nov. 2, 2016

LinkedIn Launches New Salary Comparison Tool, Advances Data Collection Processes

LinkedIn has launched a new salary comparison tool which will further underline their data capacity and evolution.

By Andrew Hutchinson • Nov. 2, 2016

Study: 88% of HR Professionals Use Social Media for Employer Branding

Employer branding is becoming increasingly important, and social media is one of the best avenues to improve your standing in this regard.

By Michael Altiero • Nov. 2, 2016

Twitter Adds New Automated Customer Response Tools to DMs

Twitter is introducing some new customer service tools to direct messages to streamline the connections process.

By Andrew Hutchinson • Nov. 1, 2016

Pinterest Announces New Ad Options, Including One-Tap Pins

Pinterest has announced a set of new ad options and the expansion of Promoted Pins.

By Andrew Hutchinson • Nov. 1, 2016

How Analytics Fuels Met Office's Digital Strategy [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Simon Swan, Head of Digital Marketing at Met Office, the UK's national weather service.

By Bernie Borges • Nov. 1, 2016

What to Do in the Face of an Ugly Social Media Crisis

No brand wants to find themselves caught up in a social media crisis, but every brand needs to be prepared for it.

By Brittany Berger • Oct. 31, 2016

5 Serious Social Media Marketing Mistakes to Stop Right Now

If you haven't experience real benefits from your social media efforts as yet, you could be making one, or several, of these costly mistakes.

By Jessica Davis • Oct. 31, 2016

All The Social Ladies Podcast: Julie DeLoca of LOCA Marketing

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Julie DeLoca, head of LOCA Marketing.

By Carrie Kerpen • Oct. 31, 2016

19 Action Steps to Take Whenever You Publish a New Blog Post

After you've written your blog post, the real work begins. Here are 19 steps to help maximize exposure for your content.

By Aaron Agius • Oct. 30, 2016

Case Study: GOcase Goes Social

THE PROBLEM

By Andre Bourque • Oct. 29, 2016

3 Tips for Incorporating Testimonials into Your Social Media Marketing Strategy

Testimonials can give your brand a big boost in social media marketing.

By Tomer Harel • Oct. 29, 2016

How Are Video Views Counted? [Infographic]

This new infographic aims to provide a clearer understanding of how each platform measures it's video view data, and how they differ.

By Andrew Hutchinson • Oct. 28, 2016

The Blurred Lines between Automation and Human Interaction

The bottom line is that meaningful, one-on-one conversation requires human-to-human interaction and a personal touch.

By Bryan Kramer • Oct. 28, 2016

How to Improve Your Search Rank with Social Media

Social SEO is not just about Google. Social networks are more regularly becoming search engines themselves.

By Dhariana Lozano • Oct. 28, 2016

LinkedIn Provides Advice on How to Maximize Their New Endorsements System

Following the recent update of LinkedIn's 'Endorsements' system, the platform has provided some tips on how to maximize the new options.

By Andrew Hutchinson • Oct. 27, 2016

Employee Advocacy Beyond "Please RT This" and the Rise of Digital Eminence

With more brands looking to employee advocacy to maximize their marketing message, there are some key learnings that need to be applied.

By Andrew Grill • Oct. 27, 2016

5 of the Most Common Types of Customer Complaints, and How to Handle Them

How can you effectively resolve customer complaints and avoid the risk of losing their business? It depends on customer's beliefs, attitudes, and needs.

By Caitlin Zucal • Oct. 27, 2016

Google's Hidden Games [Infographic]

Google's hidden games and Easter eggs are always fun - but did you know that some of these games are always available within Google's various offerings?

By Andrew Hutchinson • Oct. 27, 2016

Trick or Treat Your Way into Halloween Sales [Infographic]

The Shelf has produced this new infographic which examines Halloween shopping trends and behaviors..

By Andrew Hutchinson • Oct. 26, 2016