Social Marketing: Page 236
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The Difference Between "Following" and "Stalking" in Sales
Social media can be a powerful tool for prospect research - but don't cross the line into creepy territory.
By Bernie Borges • Aug. 18, 2016 -
Moz Announces Business Re-Focus, Removes Support for Moz Content, Followerwonk
Moz has announced that they'll be re-focusing their efforts on search marketing and de-emphasizing some of their broader offerings - including the popular Followerwonk.
By Andrew Hutchinson • Aug. 18, 2016 -
Get Big Impact from Bite-Sized Content
Atomizing your larger content ideas can expand the potential reach of your message and help maximize your content efforts.
By Bryan Kramer • Aug. 17, 2016 -
Land Engaged Readers: Boost Your Content's IQ [Infographic]
Widen has released a new infographic which outlines some key tips on creating more adaptable, intelligent content to better meet audience desires.
By Andrew Hutchinson • Aug. 17, 2016 -
Employee Advocacy Lessons from SAS Software [Podcast]
Contributor Jorgen Sundberg recently spoke to Alli Soule of SAS, a global software company, to learn about their approach to employee advocacy and social media.
By Jorgen Sundberg • Aug. 17, 2016 -
How to Combine Your Email And Social Media Strategies [Infographic]
This new infographic from Dotmailer outlines how social media and email marketing can work in tandem, enabling you to better your brand exposure and results through each.
By Irfan Ahmad • Aug. 17, 2016 -
Follow the Teens. No, seriously.
Teens often lead the way in wider social media trends, and as such, brands need to be paying attention to significant teen user shifts.
By Katrina Padron • Aug. 17, 2016 -
3 Things Every CEO Should Do to Succeed on Social Media [Infographic]
If you're looking to get your CEO more involved in social, this infographic from MDG Advertising outlines some key notes and tips.
By Andrew Hutchinson • Aug. 16, 2016 -
How to Rapidly Grow Your Twitter Following
Looking to grow your Twitter following? Here are some key tips on how to do it from contributor Jordan Lore.
By Jordan Lore • Aug. 16, 2016 -
Twitter Adds New 'Promoted Stickers' Option for Brands
Twitter's providing a new ad option in the form of Promoted Stickers that users can attach to their photos.
By Andrew Hutchinson • Aug. 15, 2016 -
5 Steps to Social Media ROI [Infographic]
This new infographic from SalesForce looks at social ROI and the various metrics and goals you can use to track your results.
By Andrew Hutchinson • Aug. 15, 2016 -
3 Search Engine Optimization Tips You Might Not Know About
Here are three lesser discussed SEO tips that can help boost your website ranking.
By Julie Chomiak • Aug. 15, 2016 -
All The Social Ladies Podcast: Anne Swift
In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Anne Swift, CMO of Nuts.com.
By Carrie Kerpen • Aug. 15, 2016 -
3 Tips on How to Improve Your Instagram Posts (from Instagram)
As part of their "Creative Series", Instagram is providing tips for brands to help them improve their performance on the platform.
By Andrew Hutchinson • Aug. 14, 2016 -
How to Rock Your Back-to-School Sales and Marketing [Infographic]
The Shelf have put together a new infographic of essential marketing stats for the back-to-school sales period.
By Andrew Hutchinson • Aug. 13, 2016 -
How (and Why) to Better Organize Your Content Marketing Ideas
A great idea is useless if, five minutes after it coming to you, you can't remember what it was. Here are some tools to help better manage and keep tabs on your content marketing ideas.
By Brittany Berger • Aug. 13, 2016 -
SMT Expert
7 Ways to Repurpose Influencer Content in Your Marketing
The value of influencer marketing can extend well-beyond the initial campaign. Here are some tips on how to re-purpose influencer content.
By Dhariana Lozano • Aug. 12, 2016 -
Facebook Highlights Trending Topics in New Report [Infographic]
Facebook has released its "Topics to Watch" report for July, providing marketers with some interesting data points on what's trending, and why, on the platform.
By Andrew Hutchinson • Aug. 12, 2016 -
How to Properly Distribute Content Pillars Using Social Media
Creating content pillars can help guide and direct your wider social sharing strategy - and build your brand authority as a result.
By Lucas Miller • Aug. 12, 2016 -
Niche Marketing Opportunities on YouTube (The World's Second-Largest Search Engine)
People are searching on YouTube every day for answers, which presents a great opportunity for savvy social media marketers.
By Stephen Baldwin • Aug. 12, 2016 -
Facebook Updates News Feed to Highlight "Informative" Content
Facebook's announced another News Feed update, this time focused on ensuring users see more "informative" content.
By Andrew Hutchinson • Aug. 11, 2016 -
Does Facebook's Advanced Ad Targeting Limit Campaign Effectiveness?
A recent report suggested that Facebook's narrow ad targeting may not be an effective option - but is that true?
By Andrew Hutchinson • Aug. 11, 2016 -
6 Guaranteed Ways To Position Yourself As An Authority
Establishing yourself as an authority in your field comes with a range of benefits. Here's some advice on how to do it from Melonie Dodaro.
By Melonie Dodaro • Aug. 11, 2016 -
8 Best Practices for Online Communities
To maximize the value of your online community, you need to understand why people would want to join and how to encourage activity.
By Maddie Grant • Aug. 11, 2016 -
3 Ways Freelancing Will Make You a Better Social Media Manager
Working as a freelancer social media manager can help you develop in many ways - here are three key benefits.
By Josh Hoffman • Aug. 11, 2016