Social Marketing: Page 237
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How to Find and Connect With Your Ideal Clients On Social Media
How do you find and connect with your ideal prospects on social media platforms? In this post, contributor Melonie Dodaro provides a step-by-step guide on locating and interacting within your market.
By Melonie Dodaro • July 14, 2016 -
Twitter Releases New Data on How Users Engage with SMBs via Tweet
Twitter has released a new research paper which outlines the benefits of the platform for SMBs.
By Andrew Hutchinson • July 14, 2016 -
5 Key Elements of a Successful Employee Advocacy Program
Getting there isn't easy, but a well-designed advocacy program is one is where your employees want to promote your brand. Here's some tips on how to do it.
By Brittany Berger • July 14, 2016 -
Twitter, Facebook Announce New Live-Streaming TV Deals (and Why That Matters to You)
The major platforms are working to secure new deals to broadcast exclusive programming, deals which could take live-streaming to the next level.
By Andrew Hutchinson • July 13, 2016 -
Change Your Focus, Change Your Life
The power of focus is simply this: When you understand what you really want, you find you can accomplish anything with little to no distraction.
By Bryan Kramer • July 13, 2016 -
The Advanced Guide to Growth Hacking [Infographic]
This infographic looks at the essential elements of growth hacking and building your brand using online channels.
By Irfan Ahmad • July 13, 2016 -
Staff Movements and Growth Concerns at Vine Signal Concerns for the App's Future
Latest reports have suggested that Vine has seen a mass exodus of some of their most experienced staff, which could be a sign of larger problems at the app.
By Andrew Hutchinson • July 13, 2016 -
Warning: Poor LinkedIn Etiquette Can Shrink Your Network
What does your LinkedIn activity say about you? In this post, contributor Jo Lynn Deal looks at five common LinkedIn etiquette mistakes that should be avoided (and why).
By Jo Lynn Deal • July 13, 2016 -
Facebook Conducts Research into the Opportunities of Mobile Gaming [Infographic]
Facebook has commissioned research into how people across the world are engaging with mobile games, coming to some eye-opening findings which they've built into a new infographic.
By Andrew Hutchinson • July 12, 2016 -
To Pay or Not to Pay: Ad Strategies for Facebook
Whether you spend any amount of time using it, Facebook has become a valuable platform through which businesses can advertise and build brand awareness and loyalty.
By Monica Lay • July 12, 2016 -
23 Quick LinkedIn Updates To Make You More Hireable [Infographic]
This infographic from Skillcrush highlights some helpful tips for quickly updating your LinkedIn profile to ensure you're more searchable on the site and come across as a desirable hire.
By Irfan Ahmad • July 11, 2016 -
All The Social Ladies Podcast: Kate Rados
In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Kate Rados, VP of Community Development at Crown, a division of Penguin Random House.
By Carrie Kerpen • July 11, 2016 -
How to Hook Your Audience with Interactive Content
Interactive content is one of the biggest upcoming trends in content marketing. Here are some tips on how to use interactive content for your brand.
By Aaron Agius • July 10, 2016 -
How To Handle Different Types Of Comments On Social Media [Infographic]
If you're working in social, you're going to have to learn how to deal with many types of commenters and comments. Here's an outline on comment moderation from Salesforce.
By Irfan Ahmad • July 10, 2016 -
The Evolution of Live-Streaming Could Change the Way You Consume Media - Here's How
Due to recent news events, live-streaming has risen into mainstream consciousness - which could have major implications for our media consumption habits.
By Andrew Hutchinson • July 9, 2016 -
Facebook Announces MSQRD Masks Now Available for Facebook Live Broadcasts
Facebook has announced that MSQRD video masks are now available for use in Facebook Live broadcasts.
By Andrew Hutchinson • July 9, 2016 -
Speak Directly to Your Ideal Clients in Your Marketing
Using the language of you customers is critical to both being found and connecting with them - in this post, contributor Melonie Dodaro offers some tips on how to do just that.
By Melonie Dodaro • July 8, 2016 -
How to Live-Stream Like a Pro on Facebook Live
While Facebook Live enables anyone to easily create and share live video content, the quality may not be up to the standard you want to represent your brand. Luckily, Facebook makes it easy to connect higher quality video and audio equipment.
By Stephen Baldwin • July 8, 2016 -
7 Lessons We've Learned From Running 31,307 Social Media Contests
Holding a contest is one of the most effective ways to grow your audience fast on social media channels like Facebook, Twitter, and Instagram. Here are seven tips on running an effective contest promotion.
By Jordan Lore • July 7, 2016 -
Facebook Advertising Policies in a Nutshell [Podcast]
You've created the perfect marketing campaign. It's 100% in-tact and beautifully integrates social media, video and visual marketing. Now you're ready to take it to market and let the world know about it.
By Pam Moore • July 7, 2016 -
New Research Shows Video Content Outperforming All Other Types on Facebook
New research has shown that video content on Facebook - particularly live video content - is generating significantly more reach than other post types.
By Andrew Hutchinson • July 6, 2016 -
7 Instagram Best Practices to Build Your Audience [Infographic]
By following these Instagram best practices, you'll be able to maximize the platform's potential as a marketing tool and not just a social network.
By Irfan Ahmad • July 6, 2016 -
All of Facebook's Ad Targeting Options (in One Epic Infographic)
Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible.
By Andrew Hutchinson • July 6, 2016 -
Boosted Posts vs Other Facebook Ad Options - Do You Know the Difference? [Podcast]
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses the pros and cons of Facebook's 'Boost Post' option.
By Pam Moore • July 5, 2016 -
4 Ways to Maximize the Marketing Potential of LinkedIn
Here are four sure-fire ways to make your LinkedIn business networking account do double duty as a brand engagement channel.
By Travis Huff • July 5, 2016