Pinterest Site Verification: Easy Step-by-Step Guide

Verifying your site on Pinterest offers a range of benefits. Here's how to register your site.

By Melissa Megginson • Oct. 26, 2016

5 Key Questions to Ask in an Influencer Marketing Vendor Review

What are the key questions you need to ask when considering an influencer marketing facilitator? Here are five key questions.

By Maria Sipka • Oct. 26, 2016

How to Market to Each Generation on Social Media [Infographic]

In order to maximize the outreach potential of social media, you need to understand how your target audience are using social platforms.

By Andrew Hutchinson • Oct. 25, 2016

PayPal Announces New Integration with Facebook Messenger

PayPal has announced a new integration with Facebook which will enable people to use PayPal as a payment option across more of Facebook's commerce experiences, including Messenger.

By Andrew Hutchinson • Oct. 25, 2016

10 Essential Apps for Small Business Owners [Infographic]

There's a heap of great tools that can help streamline your business management process. This infographic outlines 10 to consider.

By Irfan Ahmad • Oct. 25, 2016

How One Business is Using AR, Mobile and Social for Their Latest Halloween Campaign

Tivoli Gardens in Copenhagen has come up with an innovative new Halloween campaign which utilizes social media and augmented reality elements.

By Alexandra Zamfir • Oct. 24, 2016

5 Live Streaming Video Platforms to Increase Exposure And Influence

Live-streaming is the social trend of the moment - here are five tools you can use to tap into this new content shift.

By Brad Friedman • Oct. 24, 2016

4 Simple Tweaks to Increase Your Facebook Audience Engagement

Here are four easy ways to boost engagement on your Facebook Page.

By Dhariana Lozano • Oct. 24, 2016

The Decline of Twitter (and How to Turn Things Around) [Podcast]

What should Twitter do to get back on even keel? Jorgen Sundberg spoke with James Tozer of The Economist to discuss the platform's struggles.

By Jorgen Sundberg • Oct. 24, 2016

All The Social Ladies: Lauren Friedman of Adobe [Podcast]

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Lauren Friedman from Adobe.

By Carrie Kerpen • Oct. 24, 2016

5 New Social Platform Features You Need to Know About

Here are five new social platform features, currently in test mode, which may be rolled out in the very near future.

By Andrew Hutchinson • Oct. 23, 2016

Forget Social Media, Think Social Business [Podcast]

In a new Social Business Engine podcast, Bernie Borges presents his case for why business leaders need to stop talking about 'social media' and instead focus on 'social business'.

By Bernie Borges • Oct. 23, 2016

Here's Why You Should Care About Live-Streaming (and Why TV Networks Should be Concerned)

Live-streaming continues to rise, and the recent Presidential debates gave live providers a powerful showcase.

By Andrew Hutchinson • Oct. 22, 2016

Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas

Twitter's UK arm has put together a couple of interesting graphs that examine overall tweet volumes from the 2015 holiday season.

By Andrew Hutchinson • Oct. 21, 2016

7 Ways to Encourage Customer Loyalty with Social Media

How can you use social media to boost customer loyalty? Karen Yankovich provides seven tips in this post.

By Karen Yankovich • Oct. 21, 2016

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts [Podcast]

In a new episode of the Social Zoom Factor podcast, Pam Moore offers tips and advice on how to create great, original content - and why that's important.

By Pam Moore • Oct. 21, 2016

Facebook's Bringing 360 Photos and Videos to Instant Articles

Facebook is adding new features to Instant Articles to make them a more attractive option for publishers.

By Andrew Hutchinson • Oct. 20, 2016

How McDonald's Integrates Employees into its Marketing [Podcast]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald's

By Bernie Borges • Oct. 20, 2016

Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic

Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.

By Stephen Baldwin • Oct. 20, 2016

5 Ways to Solve the Social Media Engagement Problem

Social media is a 'social' platform, so you need to engage to make the most of it's potential. Here are some ways to help boost your brand's engagement on social.

By Annaliese Henwood • Oct. 20, 2016

Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response

Facebook has unveiled new tools to help boost word-of-mouth recommendations and enable users to take immediate action on those tips.

By Andrew Hutchinson • Oct. 19, 2016

5 Tips on How Brands Can Utilize Twitter Moments (from Twitter)

Twitter has opened up Moments to all users - here are some key tips on how brands can utilize the option.

By Andrew Hutchinson • Oct. 18, 2016

Pinterest Releases New Data on Key Fashion and Beauty Trends for the Holiday Season [Infographic]

Pinterest has released a new infographic outlining some key holiday season trends and stats for marketers to consider.

By Andrew Hutchinson • Oct. 18, 2016

Social Media Lessons the C-Suite Can Learn from a Gamer

While many brands are hesitant to have their leaders on social, the benefits can be significant.

By Derek Reimherr • Oct. 18, 2016

4 Ways To Incorporate Halloween into Your Social Media Marketing

Halloween provides a perfect opportunity to get your audience to talk about and engage with your brand.

By Brad Friedman • Oct. 18, 2016