10 Tips to Be a Social Media and Digital Marketing Rebel [Podcast]

In a new "Social Zoom Factor" podcast, Pam Moore looks at how brands can ensure they stay focused on the right metrics for social marketing success.

By Pam Moore • Sept. 13, 2016

Twitter Adds Live-Stream Notifications, Updates to TweetDeck

Twitter have quietly announced two new updates to help build live-stream viewership and get more out of TweetDeck.

By Andrew Hutchinson • Sept. 12, 2016

Facebook Updates Messenger Platform with New Features, Including In-Stream Payments

Facebook has unveiled a range of improvements to their Messenger for Business options with the release of Messenger Platform 1.2.

By Andrew Hutchinson • Sept. 12, 2016

How to Use YouTube Correctly for Your Business [Infographic]

This infographic from Salesforce outlines how to use YouTube in your content marketing to drive engagement and conversions.

By Irfan Ahmad • Sept. 12, 2016

All The Social Ladies: Stephanie Leavitt of Carnival Cruise Lines [Podcast]

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Stephanie Leavitt, Director of Social Media and Branded Content at Carnival Cruise Lines

By Carrie Kerpen • Sept. 12, 2016

Complete Guide to Navigate LinkedIn Publisher Changes

LinkedIn recently overhauled their long-form publishing platform - here's how the new system works.

By Melonie Dodaro • Sept. 11, 2016

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities

Facebook has released a new 64-page guidebook to help businesses maximize the opportunities of international audiences.

By Andrew Hutchinson • Sept. 10, 2016

5 Step Success Strategy to Prioritize Social Networks for Your Business [Podcast]

How do you prioritize what social networks you invest in for business success? Pam Moore examines in a new episode of The Social Zoom Factor podcast.

By Pam Moore • Sept. 10, 2016

Now WhatsApp is Copying Snapchat Too

After Instagram Stories, Facebook is now bringing some Snapchat-like features to WhatsApp too.

By Andrew Hutchinson • Sept. 9, 2016

LinkedIn Updates Publishing Platform with New Presentation Options and Features

LinkedIn has announced an update to their long-form publishing platform, including new presentation options.

By Andrew Hutchinson • Sept. 9, 2016

LinkedIn Announces Conversion Tracking for Sponsored Content and Ads

LinkedIn has announced new Conversion Tracking tools for Sponsored Content and text ads campaigns.

By Andrew Hutchinson • Sept. 9, 2016

Getting and Creating Influencer Generated Content

In this post, contributor Bryan Kramer offers some tips on how to locate and connect with influencers.

By Bryan Kramer • Sept. 9, 2016

The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx.

By Bernie Borges • Sept. 9, 2016

Twitter Adds Read Receipts and Link Previews to DMs

Twitter has added a range of new features to their Direct Messaging tools, including read receipts and link previews.

By Andrew Hutchinson • Sept. 8, 2016

Facebook Updates Reactions to Celebrate Star Trek Anniversary, New Reactions Use Data

To celebrate the 50th anniversary of Star Trek, Facebook is giving users a few options to show their support for the beloved science fiction franchise.

By Andrew Hutchinson • Sept. 8, 2016

Instagram Releases New Guide on How Fashion Brands Can Maximize On-Platform Performance

Instagram has released a new report looking at how fashion brands can make best use of the platform - and the principles covered can largely be applied to all businesses.

By Andrew Hutchinson • Sept. 8, 2016

Snapchat Removes Local Stories, Rumblings of Pending IPO

Snapchat has removed Local Stories, laying off around 15 staff, in a move that many speculate could be another step towards an IPO.

By Andrew Hutchinson • Sept. 8, 2016

The Business Case for Personal Branding [Podcast]

How can individuals and the organizations they represent benefit from have a strong personal brand? Jorgen Sundberg recently spoke with personal branding expert Jennifer Holloway about this.

By Jorgen Sundberg • Sept. 7, 2016

YouTube "Demonetization" Sparks Creator Backlash - Will They Migrate to Other Platforms?

YouTube's "demonetization" of non-advertiser worthy videos has sparked unrest among their creative community - creators who are also being targeted by Facebook.

By Andrew Hutchinson • Sept. 5, 2016

Hone In On Your Audience with These 3 Free Tools

Using the array of data tools available, you can refine your audience down to very specific subsets.

By Bob Hutchins • Sept. 5, 2016

7 Psychological Tricks to Use in Your Social Media Marketing

Here are seven psychological principles that can help you boost your social media presence.

By Rick Riddle • Sept. 5, 2016

Why Your Business Needs to Blog

In terms of businesses marketing, blogs aren't just having a moment, they're becoming critical to marketing efforts - and it's not for the reasons everyone may think.

By Katrina Padron • Sept. 5, 2016

All The Social Ladies: Sofia Sheth of Clique Media Group [Podcast]

In a new "All the Social Ladies" podcast, Carrie Kerpen speaks with Sofia Sheth of Clique Media Group.

By Carrie Kerpen • Sept. 5, 2016

Facebook Releases New Data on How People Plan Their Weddings on Facebook and Instagram [Infographic]

Facebook recently conducted a study into how people use Instagram and Facebook to plan their weddings - and how marketers can tap into that flow.

By Andrew Hutchinson • Sept. 2, 2016

How to Properly Re-Post User-Generated Content on Social Networks

User-generated content can provide you with great material to share, though there are some key rules and tips you need to keep in mind.

By Dhariana Lozano • Sept. 2, 2016