Social Marketing: Page 238
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SMT Expert
6 Last Minute Holiday Social Media Campaigns to Try This Season
Do you have your holiday campaigns locked in? If not, here are some last minute ideas you can use to boost your brand efforts.
By Dhariana Lozano • Oct. 17, 2016 -
10 Tips to Make Your Tweets More Human [Podcast]
In a new "Social Zoom Factor" podcast, Pam Moore provides some key tips on how to make your tweets more relatable.
By Pam Moore • Oct. 17, 2016 -
5 Mistakes That Can Kill Your Online Community
Is your online community failing to generate engagement? You may be committing these fundamental mistakes.
By Caitlin Zucal • Oct. 17, 2016 -
All The Social Ladies: Edlynne Laryea of Johnson & Johnson [Podcast]
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Edlynne Laryea, Global Lead for Social Media at Johnson & Johnson.
By Carrie Kerpen • Oct. 17, 2016 -
4 Ways To Incorporate Instagram Stories into Your Social Marketing Efforts
How can brands use Instagram's new Stories feature to boost their message? Here are four suggestions.
By Brad Friedman • Oct. 14, 2016 -
8 Tools to Help You Maximize Your Instagram Marketing Efforts
With more advertisers looking to utilize Instagram, marketers need to do all they can to stand out. Here are eight apps to help maximize your Instagram efforts.
By Jawad Khan • Oct. 14, 2016 -
How Microsoft and LinkedIn Will Work Together and the Value of Social Data
After acquiring LinkedIn, what are Microsoft's plans for the professional social network? Here's how the services go hand-in-hand.
By Andrew Hutchinson • Oct. 13, 2016 -
Why Employee Advocacy is NOT a Tool [Podcast]
In a new podcast, Jorgen Sundberg speaks with Elizabeth Jurewicz from Rackspace about the methodology of employee advocacy
By Jorgen Sundberg • Oct. 13, 2016 -
How to Build Thought Leadership Using Social Media [Podcast]
In a new "Social Zoom Factor" podcast, Pam Moore examines the concept of thought leadership, and how social can be used to build your, or your brand's, profile
By Pam Moore • Oct. 12, 2016 -
5 Ways to Use LinkedIn to Get More Local Business
Here are five tips on how you can use LinkedIn to boost exposure for your local business.
By Karen Yankovich • Oct. 12, 2016 -
All The Social Ladies: Amanda Brinkman of Deluxe [Podcast]
In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe.
By Carrie Kerpen • Oct. 10, 2016 -
How to Tap into Holiday Trends on Pinterest [Infographic]
Pinterest has released a new infographic outlining opportunities for marketers in the lead-up to Christmas.
By Andrew Hutchinson • Oct. 6, 2016 -
New Report Looks at Best Times to Post to Social Platforms by Industry
TrackMaven have conducted a study of more than 17,000 brands on social to determine the best times to post by industry.
By Andrew Hutchinson • Oct. 6, 2016 -
SMT Expert
12 Simple Tactics to Increase Your Social Media Shares
Generating shares of yur content can greatly increase your brand's social media exposure. Here are some tips on how to boost your content shares.
By Dhariana Lozano • Oct. 6, 2016 -
Shopify Announces Facebook Messenger Integration to Enable Sales via Message
Shopify has announced a new integration with Facebook Messenger to enable merchants to sell products via message.
By Andrew Hutchinson • Oct. 5, 2016 -
3 Things Small Businesses Must do to Succeed on LinkedIn
Looking to maximize your success on LinkedIn? Here are three tips from contributor Steve Baldwin.
By Stephen Baldwin • Oct. 5, 2016 -
10 Truths Nobody Told You About Being A Social Media Marketer [Podcast]
Succeeding in social media marketing requires more than enthusiasm for the medium, as explained by Pam Moore in this new podcast.
By Pam Moore • Oct. 5, 2016 -
New Study Looks at What Makes People Unfollow Brands on Social
Sprout Social has conducted a new study into what consumers like an dislike about brands on social.
By Andrew Hutchinson • Oct. 4, 2016 -
Facebook Launches 'Messenger Lite' to Provide Access to More Regions
Facebook has announced a new, low-fi version of Messenger for users in regions with poor connectivity and users with older devices.
By Andrew Hutchinson • Oct. 3, 2016 -
SMT Expert
5 Benefits of Twitter's 140 Character Update for Your Brand or Business
The update Twitter users have longed for is finally here - images and links at the end of tweets will no longer take up any of your precious 140 characters.
By Dhariana Lozano • Oct. 3, 2016 -
4 Ways to Build Stronger Customer Relationships Through Transparency
To build loyalty, companies must earn the trust of their customers. They can do this by being more transparent and up front - here's how.
By Caitlin Zucal • Oct. 3, 2016 -
All The Social Ladies: Betsy Codding of MassMutual [Podcast]
In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Betsy Codding, Social Media Manager for MassMutual's Financial Group.
By Carrie Kerpen • Oct. 3, 2016 -
5 Amazing Takeaways from Content Marketing World 2016
So what went on at Content Marketing World 2016? Here's a review of the highlights from contributor Maggie Burke.
By Maggie Burke • Oct. 1, 2016 -
5 Common Social Media Myths Debunked
​Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet.
By Melonie Dodaro • Sept. 30, 2016 -
Twitter Introduces New 'Website Conversions' Ad Objective
Twitter has announced a change to their 'Website Clicks or Conversions' ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites.
By Andrew Hutchinson • Sept. 30, 2016