Social Marketing: Page 238
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Body Politics of Fashion in Social
American designer Christian Siriano is shaking things up in fashion, as reflected in the social media discussion around his most recent creations.
By Candida McCollam • July 31, 2016 -
The State of Influencer Marketing [Infographic]
To get a better handle on the opportunities of influencer marketing, Tapfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into the current state of influence.
By Andrew Hutchinson • July 30, 2016 -
This Year's Need To Know Content Marketing Statistics & Facts
Here are 45 need to know content marketing stats for 2016.
By Brian Honigman • July 30, 2016 -
Pinterest Provides Tips on Re-Purposing Existing Images to Create More Effective Pins
One of the keys to Pinterest success is creating taller images that stand out more in the Pinterest feed.
By Andrew Hutchinson • July 29, 2016 -
SMT Expert
Why No One is Sharing Your Brand, Venue or Event Online (and How to Fix It)
So why aren't people sharing updates about your business on social? Here are some notes from contributor Dhariana Lozano.
By Dhariana Lozano • July 29, 2016 -
The Importance of Timing in Social Media Communication
Knowing when to say (or not to say) something can make a huge difference in our relationships - both online and off.
By Bryan Kramer • July 29, 2016 -
New Report Shows Which Industries Are Seeing the Most Engagement on Social Platforms
TrackMaven has released a new report which examines the social performance of more than 40,000 brands across the four major social platforms.
By Andrew Hutchinson • July 28, 2016 -
The Ultimate Social Selling Routine For The Modern Sales Pro [Infographic]
There's no denying social selling is all the buzz these days, but less talked about is how to actually socially sell.
By Jamie Shanks • July 28, 2016 -
Olympic Committee Says Non-Sponsors Can't Use Official Olympic Hashtags
You may need to re-think that Olympic Games marketing strategy you had planned.
By Andrew Hutchinson • July 28, 2016 -
SMT Expert
How to Use Pokémon GO to Market Your Business
The popularity and interactivity of Pokemon GO can open new opportunities for your brand - here are some tips on how to maximize them from contributor Nathan Mendenhall.
By Nathan Mendenhall • July 27, 2016 -
Integrating Social Selling Process and Technology is the Key to Optimal Results
In this post, contributor Bernie Borges looks at social selling best practices and their supporting technology - and how the two need to work together for best results.
By Bernie Borges • July 27, 2016 -
Why Instagram Needs to Be Part of Your Marketing Strategy [Infographic]
If you haven't jumped head-first into Instagram advertising and marketing, check out the infographic below from Buzzoid, highlighting the multiple benefits of using Instagram as a marketing tool.
By Jonathan Long • July 26, 2016 -
Future of Social Media Report with Jason Keath CEO of Social Fresh [Podcast]
In a new episode of The Social Zoom Factor podcast, Pam Moore speaks with Jason Keath, CEO and founder of the Social Fresh Conference.
By Pam Moore • July 25, 2016 -
All The Social Ladies Podcast: Aleesha Smalls-Worthington
In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Aleesha Smalls-Worthington from Iconix Brands Group.
By Carrie Kerpen • July 25, 2016 -
Social Selling Essentials - The Complete Quick-Start Guide For Getting Results
Social selling is not about selling. It's about building relationships. This is an important distinction to make, as contributor Martin Jones explains in this post.
By Martin Jones • July 24, 2016 -
3 Reasons Why Snapchat Is Good For Your Online Marketing Strategy
If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat.
By Brad Friedman • July 24, 2016 -
Instagram Provides New Overview of Brand Profiles and Analytics
To give brands a better understanding of the benefits and uses of their new business-specific additions, Instagram's released a new set of videos which examine the details of how to use each element.
By Andrew Hutchinson • July 23, 2016 -
3 Ways B2B Sales Pros Are Superb Marketers
In the modern age, individuals need to market themselves in the same way that marketers market their brand. Here are three tips on how.
By Bernie Borges • July 23, 2016 -
The Ultimate Guide to Facebook's Pixel Manager
Facebook's racking pixel can provide a heap of insight into how people interact with both your website and your Facebook ads. Here's how to set it up and use it.
By Matthew Capala • July 22, 2016 -
Periscope Adds Replay Highlights and Embeds in Latest Update
Twitter's live-streaming app Periscope has added in a new set of features, including the ability to see highlights from any broadcast and embed Periscope streams on other websites.
By Andrew Hutchinson • July 21, 2016 -
How to Utilize Social Data to Measure Relevant Results
Having access to more data via social is powerful, but to truly maximize social data, you first need to outline your key objectives, then match the data points against those KPIs.
By Saar Bitner • July 21, 2016 -
Blogging for Business: 10 Foundational Requirements for Success [Podcast]
In a new episode of The Social Zoom Factor podcast, Pam Moore looks at the key foundations and processes required to create and manage an effective business blog.
By Pam Moore • July 21, 2016 -
8 Examples of How Small Businesses are Using Facebook Live
So how are businesses utilizing Facebook Live? Here are 8 examples of how small businesses are using live-streaming over summer.
By Stephen Baldwin • July 21, 2016 -
5 reasons why patient engagement is critical for pharma
If your read my posts on a regular basis you will have already picked up that I think patient engagement - proper two-way dialogue and not just didactic communication - is critical for a successful pharmaceutical industry. So here are my top 5 reasons why patient engagement is critical for pharma.1. Reputation
By Paul Tunnah • July 20, 2016 -
7 Effective Content Ideas to Boost Your Social Media Marketing Efforts
If you're stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.
By Brad Friedman • July 19, 2016