Social Marketing: Page 242
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The Ultimate Guide to Facebook's Pixel Manager
Facebook's racking pixel can provide a heap of insight into how people interact with both your website and your Facebook ads. Here's how to set it up and use it.
By Matthew Capala • July 22, 2016 -
Periscope Adds Replay Highlights and Embeds in Latest Update
Twitter's live-streaming app Periscope has added in a new set of features, including the ability to see highlights from any broadcast and embed Periscope streams on other websites.
By Andrew Hutchinson • July 21, 2016 -
How to Utilize Social Data to Measure Relevant Results
Having access to more data via social is powerful, but to truly maximize social data, you first need to outline your key objectives, then match the data points against those KPIs.
By Saar Bitner • July 21, 2016 -
Blogging for Business: 10 Foundational Requirements for Success [Podcast]
In a new episode of The Social Zoom Factor podcast, Pam Moore looks at the key foundations and processes required to create and manage an effective business blog.
By Pam Moore • July 21, 2016 -
8 Examples of How Small Businesses are Using Facebook Live
So how are businesses utilizing Facebook Live? Here are 8 examples of how small businesses are using live-streaming over summer.
By Stephen Baldwin • July 21, 2016 -
5 reasons why patient engagement is critical for pharma
If your read my posts on a regular basis you will have already picked up that I think patient engagement - proper two-way dialogue and not just didactic communication - is critical for a successful pharmaceutical industry. So here are my top 5 reasons why patient engagement is critical for pharma.1. Reputation
By Paul Tunnah • July 20, 2016 -
7 Effective Content Ideas to Boost Your Social Media Marketing Efforts
If you're stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.
By Brad Friedman • July 19, 2016 -
5 Steps to Start Harnessing the Power of Testimonials
Testimonials can be a powerful way to drive business for your brand. Here are five examples of testimonials in action, and five steps to help put your own testimonial program into effect.
By Tomer Harel • July 19, 2016 -
Top 8 Digital Marketing Myths [Infographic]
There are many myths around social media and digital marketing and it's effectiveness.This infographic looks at some of the more common rumors and their corresponding truths.
By Irfan Ahmad • July 19, 2016 -
A Guide to Social Selling with Tim Hughes [Podcast]
In a new podcast, Jorgen Sundberg speaks with Tim Hughes about his new book "Social Selling: Techniques to Influence Buyers and Changemakers".
By Jorgen Sundberg • July 19, 2016 -
7 Essential Facebook Marketing Tips for Brands
With social media platforms constantly updating and announcing new features, it can be easy to forget the basics. Here are seven essential considerations for all brands on Facebook.
By Caroline Warne • July 19, 2016 -
7 Tips for Transitioning from a Social Media Manager to Social Media Consultant
Making the transition from social media manager to social media consultant means taking the time to continuously learn - more notes in this post.
By Josh Hoffman • July 19, 2016 -
How To Be A Gmail Power User [Infographic]
Are you using Gmail to it's full potential? This infograohic outlines some of the apps key benefits and features that you may not have even known existed.
By Irfan Ahmad • July 18, 2016 -
6 Strategies For Using Periscope in Your Social Media Marketing
Live-streaming via Periscope is a great way to work with the wider trends of both social interaction and video content. Here are some tips on how you can use Periscope to best effect for your business.
By Brad Friedman • July 18, 2016 -
All The Social Ladies Podcast: Dawn Wayt
In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Dawn Wayt, the former Director of Marketing and Head of Social Media at American Greetings.
By Carrie Kerpen • July 18, 2016 -
Snapchat's Working on Image Recognition Triggered Ads to Serve More Relevant Content
Snapchat is reportedly working on a new ad delivery process that would use image recognition to serve users relevant ad content.
By Andrew Hutchinson • July 16, 2016 -
Why Community Managers Should Start Freelancing ASAP
With demand for social customer service on the rise, so too is demand for talented community managers.
By Josh Hoffman • July 15, 2016 -
Facebook Releases New Data on What Users Are Looking for on Facebook and Instagram
Facebook has released a new report which looks at the different ways in which people use Facebook and Instagram, providing some great context for marketers as to what content is generating the best response.
By Andrew Hutchinson • July 14, 2016 -
How to Find and Connect With Your Ideal Clients On Social Media
How do you find and connect with your ideal prospects on social media platforms? In this post, contributor Melonie Dodaro provides a step-by-step guide on locating and interacting within your market.
By Melonie Dodaro • July 14, 2016 -
Twitter Releases New Data on How Users Engage with SMBs via Tweet
Twitter has released a new research paper which outlines the benefits of the platform for SMBs.
By Andrew Hutchinson • July 14, 2016 -
5 Key Elements of a Successful Employee Advocacy Program
Getting there isn't easy, but a well-designed advocacy program is one is where your employees want to promote your brand. Here's some tips on how to do it.
By Brittany Berger • July 14, 2016 -
Twitter, Facebook Announce New Live-Streaming TV Deals (and Why That Matters to You)
The major platforms are working to secure new deals to broadcast exclusive programming, deals which could take live-streaming to the next level.
By Andrew Hutchinson • July 13, 2016 -
Change Your Focus, Change Your Life
The power of focus is simply this: When you understand what you really want, you find you can accomplish anything with little to no distraction.
By Bryan Kramer • July 13, 2016 -
The Advanced Guide to Growth Hacking [Infographic]
This infographic looks at the essential elements of growth hacking and building your brand using online channels.
By Irfan Ahmad • July 13, 2016 -
Staff Movements and Growth Concerns at Vine Signal Concerns for the App's Future
Latest reports have suggested that Vine has seen a mass exodus of some of their most experienced staff, which could be a sign of larger problems at the app.
By Andrew Hutchinson • July 13, 2016