Social Marketing: Page 242

  • 4 Simple Ways To Get More Out of LinkedIn

    Does your LinkedIn page bring you a steady stream of prospects? If not, it may be time for a refresher on how to use LinkedIn to maximize how it works for you.

    By • June 16, 2016

  • YouTube Releases New 'YouTube Director' App to Help Businesses Create Better Video Content

    YouTube has launched a new app called 'YouTube Director' which guides businesses through the process of creating a great YouTube video.

    By • June 15, 2016

  • Twitter Introduces Emoji Targeting for Ads

    Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.

    By • June 15, 2016

  • Facebook Provides New Tools to Link Your Online Ad Efforts to Offline Sales

    Facebook has introduced a set of new tools to help advertisers better connect their Facebook ad efforts with consumers' offline actions.

    By • June 15, 2016

  • The Case for B2B Marketing on LinkedIn [Infographic]

    While many still associate social media marketing with B2C, it's also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn.

    By • June 15, 2016

  • Making the Most of Your Promoted Pins Campaign

    Pinterest advertising is gaining steam - now is a good time to see how Promoted Pin campaigns can move your business forward.

    By • June 15, 2016

  • Pinterest Adds Remarketing and Lookalike Audience Tools to Advertising Options

    Pinterest is adding its own version of custom targeting options, enabling advertisers to reach more focused, specific audiences with their ads.

    By • June 15, 2016

  • Refining the Role of Social Media in Modern Healthcare

    Many people argue that social media hasn't kept up within the healthcare industry because it's massive and structurally resistant to change, but the truth is that healthcare is a sensitive issue and it's not only unwise but also impractical to try to implement social media in the same fashion as other industries.

    By • June 15, 2016

  • How CA Technologies Drives Employee Advocacy [Podcast]

    In a new Social Business Engine podcast, Bernie Borges speaks with Andrew Spoeth, Head of Social Media at CA Technologies.

    By • June 14, 2016

  • Snapchat Introduces New Ad Options, Announces Ads API and Partners

    Snapchat has announced a range of new ad options that look set to elevate it's revenue potential, whilst also making it a much more important consideration for marketers.

    By • June 13, 2016

  • What Does Microsoft's Acquisition of LinkedIn Mean for LinkedIn?

    Microsoft has announced that it is acquiring LinkedIn in a deal that will have significant implications for both companies. How will it change LinkedIn? Here are some possibilities.

    By • June 13, 2016

  • Using Influencers to Cut Through the Noise in Social

    How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.

    By • June 13, 2016

  • All The Social Ladies Podcast: Margaret Magnarelli

    In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Margaret Magnarelli, Managing Editor for Content and Senior Director of Marketing at Monster.com.

    By • June 13, 2016

  • How to Use LinkedIn to Connect With Your Ideal Customers [Infographic]

    This infographic, created by Salesforce, illustrates how LinkedIn can help you to reach your ideal customers.

    By • June 12, 2016

  • 4 Simple Steps for Creating a Social Editorial Calendar

    Social media content calendars can help your save time and maximize your marketing efforts. Here's a simple, 4-step process to create your own social media calendar.

    By • June 11, 2016

  • 5 Ways to Use Video to Effectively Market Your Business

    If you want to connect with a larger audience, and drive signups to your site and increase conversions, you just may want to look into creating videos.

    By • June 10, 2016

  • How Twitter's Recent Changes Affect Customer Service

    Twitter's recently announced changes to allow more within the 140 character tweet limit will have a significant impact for those using the platform for customer service.

    By • June 10, 2016

  • How to Use Social Selling in the Insurance Industry [Podcast]

    How is social selling changing the way B2B organizations engage with decision makers?

    By • June 10, 2016
  • SMT Expert

    How to Increase Your Organic Reach on Instagram, Facebook, Twitter & More

    Organic reach has been in decline across almost all platforms. If you're looking for new ways to get more attention without paying for ads, here are some tips.

    By • June 9, 2016

  • Twitter Introduces New 'Insiders' Brand Feedback Panel to Help Maximize Performance

    Twitter has unveiled a new research tool called 'Twitter Insiders' - a group of more than 12,000 Twitter users who serve as a sort of immediate research and feedback group to which you can pose questions.

    By • June 8, 2016

  • Pinterest Partners with Oracle to Measure Connection to In-Store Sales [Infographic]

    Pinterest has partnered with Oracle Data Cloud to provide a new set of insights into how Pinterest campaigns can influence offline, in-store actions.

    By • June 8, 2016

  • A 5-Step Guide to Running a Successful Facebook Ad Campaign

    Facebook ad campaigns - optimized for mobile, tailored to your budget, totally targetable - are essential. Here's how to get yours right.

    By • June 8, 2016

  • 6 Tips for Making a Good Sponsored Facebook Post Even Better

    Looking to maximize your paid Facebook campaigns? here are six tips to consider in your process.

    By • June 8, 2016

  • The Latest Updates to Instagram and What They Mean for Businesses

    Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.

    By • June 8, 2016

  • Facebook Releases Data on How Social is Changing the Game for Beauty Brands [Infographic]

    Facebook has released the results of a new study incorporating the responses of more than 1,700 female beauty buyers in the US, examining how social and online connectivity has changed their purchase behavior.

    By • June 7, 2016