Social Marketing: Page 243

  • How the Best Vodka Brands Are Using Social Media Marketing

    While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.

    By • May 3, 2016

  • A Story About the Pharmaceutical Industry, Doctors and Patients

    If pharmaceutical companies took more time to consider their core story and purpose, they may be able to communicate a more powerful and effective narrative.

    By • May 3, 2016

  • Key Digital Marketing Notes for Mother's Day [Infographic]

    This new infographic from The Shelf breaks down some of the key spending stats around Mother's Day - and with so many shoppers leaving things till the last minute, it's not too late to reach them.

    By • May 2, 2016

  • 6 Things Every Publisher Needs to Know About Facebook's Instant Articles

    Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.

    By • May 2, 2016

  • All The Social Ladies Podcast: 100th Episode

    For the 100th episode of the All the Social Ladies podcast, Carrie Kerpen discusses her life and career, and how Likeable Media was formed.

    By • May 2, 2016

  • Video Content Creation is the Future of Influencer Marketing

    While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands' abilities to align with video content creators.

    By • April 29, 2016

  • How to Create a Facebook Business Video in 6 Easy Steps

    Looking for an easy, effective way to create video content for your Facebook Page? Facebook have offered a simple solution which may help.

    By • April 29, 2016
  • SMT Expert

    The Yin and Yang of Social Media Training [Infographic]

    Many brands are hesitant to let their employees loose on their branded social media accounts, yet they're also hesitant to invest in training, leaving them at a loss on both fronts.

    By • April 29, 2016

  • New Social Care Track at Social Media Marketing World Shines Spotlight on Customer Service

    For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service.

    By • April 28, 2016

  • How to Spice Up Your Social Media Marketing with Variety

    While it can be challenging to continually create new content for your social media posts, doing so provides you with significant opportunities to engage and grow your online audience.

    By • April 28, 2016

  • The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]

    Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. This infographic breaks down the reduction in human attention spans, and what marketers need to do in response.

    By • April 27, 2016

  • How Facebook's Messenger Bots Work (and Why it Matters to You)

    Are you excited about Messenger Bots? If not, maybe this will help - Facebook recently gave a rundown on the possibilities of bots for Messenger and the extents to which they can be used.

    By • April 26, 2016

  • Need A Digital Marketing Consultant? 3 Important Questions To Ask

    Do you need a digital marketing consultant?A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy, which takes on even more significance when you consider the fast evolving pace of the digital marketing landscape.

    By • April 26, 2016

  • How Finance Professionals Can Use Social Selling [Podcast]

    In this podcast, Jorgen Sundberg speaks to Mike Davies, the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.

    By • April 26, 2016

  • Has Global Luxury Fashion Hit A Bubble?

    Whether you call it a bubble or a hiccup, luxury fashion is experiencing head on disruption. Will the balloon burst in 2016?

    By • April 26, 2016

  • All The Social Ladies Podcast: Linda Boff

    In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Linda Boff, the Chief Marketing Officer for GE.

    By • April 25, 2016

  • Aren't Social Media Advertisements Really Anti-Social?

    How is it that social media ads are successful for platforms when, by their nature, they're largely anti-social? Randy Milanovic explains in this post.

    By • April 24, 2016

  • Why Social Media Marketers Must Not Overlook YouTube

    While other, newer social networks dominate the discussion in digital marketing, YouTube remains a powerful and highly relevant platform.

    By • April 24, 2016

  • A Simple, 3 Step Process for Finding the Perfect Influencer Using Social Data

    This post highlights how to use social media analytics to quickly find hidden influencers who are ready and waiting to help you drive sales and brand awareness

    By • April 22, 2016

  • 5 Tips for More Effective Community Moderation

    Good moderation comes from striking a balance between maintaining order and allowing your audience to engage with one another and drive discussions. Here are five tips for effective community moderation:

    By • April 22, 2016

  • 5 KPIs for Measuring the Success of Your Employee Advocacy Program

    What metrics should you be tracking to measure the effectiveness of your employee advocacy program? Here are a few KPIs to help measure your program's effectiveness:

    By • April 22, 2016

  • True Business Success: An Interview With Jeff Bullas

    Social media influencer and content marketing expert Jeff Bullas provides his thoughts on the state of the industry and the key elements of social media marketing in this new interview.

    By • April 22, 2016

  • Move Over Facebook - Instagram and Snapchat On the Rise in Small Business Social Marketing

    As Snapchat and Instagram continue to rise in popularity, so too does their importance as advertising platforms to reach their engaged and active users.

    By • April 21, 2016

  • 5 Ways to Humanize Your Company on Social Media

    If you've been struggling to connect with your target audience on social networks, incorporate these 5 ideas to humanize your company and watch your impact grow.

    By • April 21, 2016

  • Delta Now Flying High With a Single Twitter Handle

    Last week, Delta Airlines made a big social media announcement that garnered very little press. Here's why it's important.

    By • April 20, 2016