Social Marketing: Page 243
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Warning: Poor LinkedIn Etiquette Can Shrink Your Network
What does your LinkedIn activity say about you? In this post, contributor Jo Lynn Deal looks at five common LinkedIn etiquette mistakes that should be avoided (and why).
By Jo Lynn Deal • July 13, 2016 -
Facebook Conducts Research into the Opportunities of Mobile Gaming [Infographic]
Facebook has commissioned research into how people across the world are engaging with mobile games, coming to some eye-opening findings which they've built into a new infographic.
By Andrew Hutchinson • July 12, 2016 -
To Pay or Not to Pay: Ad Strategies for Facebook
Whether you spend any amount of time using it, Facebook has become a valuable platform through which businesses can advertise and build brand awareness and loyalty.
By Monica Lay • July 12, 2016 -
23 Quick LinkedIn Updates To Make You More Hireable [Infographic]
This infographic from Skillcrush highlights some helpful tips for quickly updating your LinkedIn profile to ensure you're more searchable on the site and come across as a desirable hire.
By Irfan Ahmad • July 11, 2016 -
All The Social Ladies Podcast: Kate Rados
In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Kate Rados, VP of Community Development at Crown, a division of Penguin Random House.
By Carrie Kerpen • July 11, 2016 -
How to Hook Your Audience with Interactive Content
Interactive content is one of the biggest upcoming trends in content marketing. Here are some tips on how to use interactive content for your brand.
By Aaron Agius • July 10, 2016 -
How To Handle Different Types Of Comments On Social Media [Infographic]
If you're working in social, you're going to have to learn how to deal with many types of commenters and comments. Here's an outline on comment moderation from Salesforce.
By Irfan Ahmad • July 10, 2016 -
The Evolution of Live-Streaming Could Change the Way You Consume Media - Here's How
Due to recent news events, live-streaming has risen into mainstream consciousness - which could have major implications for our media consumption habits.
By Andrew Hutchinson • July 9, 2016 -
Facebook Announces MSQRD Masks Now Available for Facebook Live Broadcasts
Facebook has announced that MSQRD video masks are now available for use in Facebook Live broadcasts.
By Andrew Hutchinson • July 9, 2016 -
Speak Directly to Your Ideal Clients in Your Marketing
Using the language of you customers is critical to both being found and connecting with them - in this post, contributor Melonie Dodaro offers some tips on how to do just that.
By Melonie Dodaro • July 8, 2016 -
How to Live-Stream Like a Pro on Facebook Live
While Facebook Live enables anyone to easily create and share live video content, the quality may not be up to the standard you want to represent your brand. Luckily, Facebook makes it easy to connect higher quality video and audio equipment.
By Stephen Baldwin • July 8, 2016 -
7 Lessons We've Learned From Running 31,307 Social Media Contests
Holding a contest is one of the most effective ways to grow your audience fast on social media channels like Facebook, Twitter, and Instagram. Here are seven tips on running an effective contest promotion.
By Jordan Lore • July 7, 2016 -
Facebook Advertising Policies in a Nutshell [Podcast]
You've created the perfect marketing campaign. It's 100% in-tact and beautifully integrates social media, video and visual marketing. Now you're ready to take it to market and let the world know about it.
By Pam Moore • July 7, 2016 -
New Research Shows Video Content Outperforming All Other Types on Facebook
New research has shown that video content on Facebook - particularly live video content - is generating significantly more reach than other post types.
By Andrew Hutchinson • July 6, 2016 -
7 Instagram Best Practices to Build Your Audience [Infographic]
By following these Instagram best practices, you'll be able to maximize the platform's potential as a marketing tool and not just a social network.
By Irfan Ahmad • July 6, 2016 -
All of Facebook's Ad Targeting Options (in One Epic Infographic)
Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible.
By Andrew Hutchinson • July 6, 2016 -
Boosted Posts vs Other Facebook Ad Options - Do You Know the Difference? [Podcast]
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses the pros and cons of Facebook's 'Boost Post' option.
By Pam Moore • July 5, 2016 -
4 Ways to Maximize the Marketing Potential of LinkedIn
Here are four sure-fire ways to make your LinkedIn business networking account do double duty as a brand engagement channel.
By Travis Huff • July 5, 2016 -
Pinterest Releases Report on Beauty Trends and Opportunities for Brands
Pinterest has released a new report which looks at how Pinners use the platform when looking for beauty-related products, with a heap of great insights.
By Andrew Hutchinson • July 3, 2016 -
Facebook Releases New Messenger Bot Features and Options to Improve Engagement
Facebook has announced a new set of tools to help improve interactions with Messenger Bots, including response prompts and media additions.
By Andrew Hutchinson • July 2, 2016 -
The 2016 Social Video Forecast [Infographic]
Whether or not your audience watches video is no longer a question - in 2016, we're simply interested in where the audience goes for video and what devices they use.
By Bob Hutchins • July 2, 2016 -
Building Your 2016 Content Strategy [Infographic]
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
By Irfan Ahmad • July 1, 2016 -
Facebook Live Commercial Breaks? Examining the Next Stage for Live-Streaming
What's the next evolution of live-streaming, and how is Facebook, in particular, going to monetize their Live offering?
By Andrew Hutchinson • July 1, 2016 -
Choosing Your Facebook Advertising Method
Not sure where to begin with Facebook advertising?
By Monica Lay • July 1, 2016 -
5 Inspiring Social Media Books to Read This Summer
Looking for a good social media read for the summer? Here are five top books on social media and content marketing to consider.
By Elizabeth Harmon • July 1, 2016