How, When and Who Women Will be Watching at the Olympics [Infographic]
Looking to tap into the Olympics conversation but not sure when, where or how to do it? Depending on your target market, this might help - Influenster recently interviewed more than 3,900 Millennial women to get their perspective on the Games, including insights into how they'll be watching, who they'll be watching and what events most interest them.
The data provides some solid insight into where and when marketers should be aiming their Olympic messaging - just make sure you don't use any official Olympic hashtags or references - the IOC frown upon that.
The breakdown of Influenster's data is presented in the infographic below.
Follow Andrew Hutchinson on Twitter