The Means and Advantages of Real-Time Personalization [Infographic]
Personalization can be an amazingly powerful marketing tool, and in the new age of social media communications, the opportunities for personalized messaging is greater than ever. All the major platforms are now working to facilitate greater personal connection and relevance - one of the biggest drivers of Facebook's new Bots for Messenger platform is that it will enable brands to maintain more personal, specialized connections with each member of their audience.
To better highlight the benefits of personalization, VMob has teamed up with Microsoft to produce the below infographic looking at some of the key stats and opportunities around personalized outreach.
Among the notes:
- 40% of consumers spend more from a personalized website experience
- Google 'near me' searches have increased 2.4x year-over-year
- Businesses sending mobile offers using real-time data are seeing 7x higher conversion rates
There are more data points and ideas highlighted in the graphic below - worth considering in your marketing plan.
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