Social Marketing: Page 246

  • Automated Messenger Bots - The Next Evolution in Customer Service?

    Facebook is reportedly looking to open up a new Messenger Bot Store soon, a move that could revolutionize customer service. How? Here's how it might work.

    By • March 19, 2016

  • How Deloitte Africa Makes Employee Advocacy Easy [Podcast]

    Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.

    By • March 19, 2016

  • 3 Ways to Use Animated GIFs to Enhance Your Social Media Strategy

    Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? This post covers the basics of what and how to use GIFs in your content.

    By • March 18, 2016

  • Why Transparency Matters to Your Business

    Transparency is much more than a buzzword. Transparency builds trust and helps businesses develop a presence that transcends the 'what' of what they do.

    By • March 18, 2016

  • Facebook Now Reaching 241 Million People in South East Asia

    Facebook has announced that they now have more than 241 million users across South East Asia - well over a third of the region's total population.

    By • March 17, 2016
  • SMT Expert

    The Sales Search Cheat Sheet for Facebook, Twitter and LinkedIn [Infographic]

    Are you using the advanced search features of Facebook, Twitter, and/or LinkedIn to find the right audience for your sales pitches? This infographic outlines how to make best use of their advanced search options.

    By • March 17, 2016

  • All The Social Ladies Podcast: Dea Lawrence

    In a new All the Social Ladies podcast, Carrie Kerpen speaks with Dea Lawrence, CMO of Variety Magazine on the evolution of both the publication and of Lawrence herself.

    By • March 16, 2016

  • Facebook Updates Lead Ads, Improves Functionality and Options

    Facebook has announced an update to their popular Lead Ads offering, with improved CRM integration, video functionality and the ability to duplicate forms.

    By • March 14, 2016

  • How to Use Periscope to Build Your Personal Brand [Infographic]

    If you're interested in building a personal brand, getting active on Periscope might be just what you need to get started - here are some tips to get you on the right track.

    By • March 13, 2016

  • How to Score a Customer Experience Home Run

    One thing all successful brands have in common is strong customer experience management. Smart companies carefully craft the customer journey, making sure to delight, engage, and build relationships with new and returning customers alike.

    By • March 12, 2016

  • Why Brand Reputation and Cyber Security Go Hand-in-Hand

    Cyber security is one of the most serious threats of our time. In this post, Natascha Thomson interviews cyber security expert Joseph Schramm to get his thoughts on security, risk and how to best manage online threats.

    By • March 11, 2016

  • Building a Successful Social Media Marketing Future

    Long-term social media goals can pave the path for a successful future, but even so, social media marketing can be intimidating. Here are a few ways you can tame the social media beast while ensuring a successful future.

    By • March 10, 2016

  • How to Save Time on Social Media and Get Better Results

    When you make sure that all your social time counts, replicate what works, and go where your users are, you will see better results and save yourself valuable time.

    By • March 10, 2016

  • 4 Tips to Help Create Brand Advocates Through Support

    Seventy eight percent of consumers have ended a business relationship due to bad customer service. It's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.

    By • March 10, 2016
  • SMT Expert

    Is Facebook Throttling Major Publications on Mobile?

    With Facebook and Google both trying to keep users on their platforms for longer by delivering faster loading content, are the major networks also making it harder for publishers to refer traffic back to their own sites?

    By • March 9, 2016

  • 5 Big Reasons To Have A Solid Social Media Marketing Strategy

    In today's increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence.

    By • March 9, 2016

  • Pinterest Opens DIY Promoted Pins to All SMBs, Improves Targeting Options

    If your products or services are visually compelling and appeal, in particular, to women aged 18 and over earning more than $50k per year, you absolutely need to consider Pinterest as part of your social media strategy. Today, the platform has announced an update to their DIY Promoted Pins option, now open to all SMBs.

    By • March 9, 2016

  • How to Tell Your Unique Story

    If done effectively, sharing your story adds depth to your personal brand, allowing it to grow and evolve as you generate interest for your business. But how do you tell the story in a way that truly matters, especially in situations where you have one chance to give the perfect elevator speech on who you are and what you do?

    By • March 8, 2016

  • All The Social Ladies Podcast: Amy Vale

    In a new episode of the All thr Social Ladies Podcast, Carrie Kerpen speaks with Amy Vale, Chief Marketing Officer at charity: water, an international non-profit with a mission to bring clean and safe drinking water to developing countries.

    By • March 8, 2016

  • On Meerkat's Shift in Focus and the Challenges Facing Live-Streaming

    The live-streaming app which started the trend, Meerkat, has announced it's shifting focus, citing competition from Periscope and Facebook as being too much for them to contend with. But CEO Ben Rubin also noted some interesting and important trends in live-streaming which are worth noting, aside from Meerkat's shift.

    By • March 7, 2016

  • Facebook Announces Instant Articles WordPress Plugin

    Facebook has announced the next step in the development of their Instant Articles offering, with a new WordPress plugin, making it easier for WordPress bloggers to participate in the wider rollout of Instant content.

    By • March 7, 2016

  • Pinterest Releases New Stats on How Pinners Use the Platform to Make Purchases

    Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look.

    By • March 6, 2016

  • Apple Finally Launches Customer Service on Twitter

    For years, Apple has been held up as one of the top companies for customer service, yet their refusal to have a presence on Twitter was conspicuous. That changed this week.

    By • March 5, 2016

  • All The Social Ladies Podcast: Amanda Vandervort

    In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Amanda Vandervort, Director of Social Media at Major League Soccer.

    By • March 5, 2016

  • 5 Ways to Use Giveaways to Generate Social Buzz

    Giveaways are one of the best ways to stimulate interest in your product, because people like to tell other people about free things. Here are five ways to use giveaways and contests to advantage.

    By • March 5, 2016