Social Marketing: Page 247

  • Generalist or Specialist: Choosing your Personal Brand Focus

    Are you a generalist or a specialist? In this post, Bryan Kramer examines the benefits of both and looks at which approach best suits your style.

    By • April 15, 2016

  • Prioritize, Focus and Be Patient for Business and Life Success [Podcast]

    In a new episode of The Social Zoom Factor Podcast, Pam Moore reflects on what success means, and how to better contextualize what you want to achieve.

    By • April 14, 2016

  • A Different Kind of Filter: The Marketer's Guide to Navigating Instagram's New Algorithm

    Instagram recently announced they'll be switching to an algorithm-fuelled timeline, which has both good and bad considerations. Here's an outline from Brian Honigman.

    By • April 14, 2016

  • U.S. Moms Check Instagram 6x Day - Here's How to Reach Them

    Last week, Instagram published the results of a commissioned study on how moms use everyone's favorite photo-sharing network. With Mother's Day just around the corner, this data comes at the perfect time to help you shape your Instagram marketing strategy for the coming weeks.

    By • April 14, 2016

  • 6 Social Media Rules That Will Steer You Clear of Failure

    Whether you're playing with sticks in the backyard or building a Twitter presence, the old adage "it's all fun and games until someone loses an eye" couldn't be more true.

    By • April 12, 2016

  • 4 Tips for Getting the Most Out of Facebook's New Audience Insights

    Facebook has spent over 10 years finding new ways to gather a wealth of information about its users, which marketers can now take advantage of with Audience Insights.

    By • April 12, 2016

  • All The Social Ladies Podcast: Addie Hall

    In a new 'All the Social Ladies Podcast', Carrie Kerpen speaks with Addie Hall, the Marketing Communications Manager for CSX

    By • April 11, 2016

  • The 4 Key Team Members You Need to Achieve Content Marketing Success

    Content marketing to become a massive field with a lot of voices, all of them desperately crying out to be heard. If you want your business to put out content that's competitive with the best in the business, you'll need to have a team of qualified, passionate and specialized pros on your side.

    By • April 9, 2016

  • Be Human. The End.

    There are over seven billion of us on this planet, over two billion online, and the noise is unbearable most days. But we can't lose sight of the need to create real, human, connections.

    By • April 9, 2016

  • How to Start a $100k Blog: 8 Bloggers Making 6 Figures Share Their Secrets

    Want to learn how to start a blog that makes 6 figures a year? These 8 bloggers gave us their blueprint for success.

    By • April 8, 2016

  • Your Employees' Voice Really Matters on Social

    LinkedIn recently released data showing that employees can generate significantly more social shares of content than if that same content is posted from brand handles - but is that true?

    By • April 8, 2016

  • How MGM Resorts International Uses Social to Connect [Podcast]

    IN a new episode of The Social Business Engine podcast, Bernie Borges speaks with Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International.

    By • April 8, 2016

  • The Importance of Self-Service Customer Support in the Social Era

    With the widespread adoption of knowledge bases, online communities and Q&A sites, consumers can easily find their own answers, any time, anywhere. Here's why brands need to recognize and work with this trend.

    By • April 7, 2016

  • What a Burrito Taught Me About Customer Service on Social Media

    As the socialverse continues to become a hub for customers to praise and grieve about the products and services they use, there are important lessons to be learned for any brand - whether you sell software or Sofritas.

    By • April 6, 2016

  • Could Facebook be Shaping Up to Challenge LinkedIn?

    In the near future you could be matched to, and hired for, a new job based on your Facebook activity. It's a different use for the platform than what we're used to, and it could spell trouble for the current leading professional social network.

    By • April 4, 2016

  • Why Your Brand Should Be On Snapchat Right Now

    Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it's one of the most popular social networks in the world, boasting over 200 million users.

    By • April 1, 2016

  • 3 Ways to Optimize Your Website for Social Media Marketing

    While just about every website undertakes some form of SEO these days, there's another marketing opportunity that's often missed altogether - optimizing your company's website for social media marketing.

    By • March 31, 2016

  • KLM Announces Facebook Messenger Integration - The Next Step for Messenger Commerce

    Facebook has unveiled the next stage in the evolution of Messenger, with Dutch airline KLM now enabling passengers to get all their flight info and boarding pass via message.

    By • March 30, 2016

  • Want to Step Up Your Social Media Game? Step Up Your Social Media Budget

    If investing budget dollars into social media is something you've been resisting, it's time to reconsider. A social media budget is a must-have to remain competitive. Happily, an investment in your social media should pay off many times over.

    By • March 30, 2016

  • Blab and Fake Social Media Specialists

    Blab is an excellent platform for connecting with like-minded people to discuss mutual interests. But beware the fake social media "experts".

    By • March 30, 2016

  • 7 Ways to Up the ROI of Advertising on Facebook

    Are you making the most of your Facebook ads? Here are seven common mistakes people make with their Facebook ad efforts, along with alternatives you can apply to correct them.

    By • March 30, 2016

  • Being Future Strong is All About Simplicity [Podcast]

    In a new Social Business Engine podcast, Bernie Borges speaks with Bill Jensen, CEO of The Jensen Group, and his mission to empower businesses to work smarter.

    By • March 30, 2016

  • Social Media is a Behavioral Shift, Not a Broadcast Medium

    While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.

    By • March 29, 2016

  • 12 Words That You Should Never Use in B2B Emails (and Their Replacements)

    While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.

    By • March 29, 2016

  • All The Social Ladies Podcast: Brandy Blackwell

    In a new All the Social Ladies podcast, Carrie Kerpen speaks with Brandy Blackwell, the Senior Marketing Manager at Tijuana Flats

    By • March 28, 2016