Social Marketing: Page 247

  • 3 Critical Foundations of Social Media Marketing (and How to Put Them in Place)

    While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you're progressing towards actual business goals, as opposed to inflating your social numbers. Here are three core steps towards establishing a foundation for your efforts.

    By • March 4, 2016

  • Your Social Strategy May Be Working, But That's Not Going To Be Good Enough

    Social media marketing has changed the way consumers act, but business is still working to catch up, with proven ROI still a concern for many. But over time, change is coming.

    By • March 4, 2016

  • Twitter Provides Tips for Creating More Effective Tweet Content

    With the release of an algorithm-defined timeline on Twitter - which will show users tweets based on engagement - brands may need to re-think their Twitter strategies to ensure they are actually generating engagement and don't get overlooked. Twitter's offered a range of tips to assist.

    By • March 3, 2016

  • Trump: the Real-Time Marketing Master that the Pundits Dismissed

    Donald Trump has continued his rise in the US Presidential Election race, despite many repeatedly writing off his chances. How is Trump doing it? By utilizing real-time marketing and social media better than others.

    By • March 3, 2016

  • 4 Tips for Overcoming Negative Reviews on Social Media

    Reviews are a double-edged sword for businesses. While they increase visibility, and credibility, online, they can also be used against you - and one bad review can haunt a brand for years. Here are some tips on dealing with negative comments.

    By • March 3, 2016

  • Take Your Community from Good to Great

    As a community manager, you've invested time and effort into making your community a valuable resource for your audience - but how can you transform a good community into a great one?

    By • March 3, 2016

  • Facebook Reaches 3 Million Advertisers, Launches 'Your Business Story' Video Tool

    Facebook has announced that is now has 3 million active advertisers on the platform. To celebrate, they've launched a new video creation tool for businesses to help them tell their brand story.

    By • March 2, 2016

  • Snapchat Continues to Branch Out - Oscars Live Story Viewable on the Web

    Snapchat took another step forward during the Oscars coverage, making their Oscars Live Story available via the web - the first time active Snap content has been viewable via desktop. This is an important move - here's why...

    By • March 1, 2016
  • SMT Expert

    Any Business Can Be Social: Here's How

    Whether you work in logistics, construction, commercial real estate, banking, health care or HVAC - any type of business can be social. It's time to re-frame how we think about social media and stop limiting its power to magnetic industries.

    By • March 1, 2016

  • Exclusive: Hootsuite's Content & Social Strategy

    Curious how social media technology companies actually do social media? In this interview, Roger Graham (APAC Marketing Director at Hootsuite) shares details on their social media & content strategy, as well as some thoughts about what the future of content marketing looks like.

    By • Feb. 29, 2016

  • Why Social Business is Way Bigger than Social Media Marketing [Podcast]

    "While social selling best practices certainly do produce results, the practitioners who are most successful are those who truly understand social business". In a new Social Business Engine podcast, Bernie Borges explains some of the current issues in the social media industry, and how we need to re-focus.

    By • Feb. 27, 2016
  • SMT Expert

    Top Social Media Trends in Staffing and Recruiting [Infographic]

    This year, more than ever, recruiters are making social media work for them. These sites help employees and customers evangelize businesses with honest insight into what a company is like. Of course, each site offers its own unique advantages.

    By • Feb. 26, 2016

  • Facebook Reactions Are Here: 6 Reactions Brands May Be Having Right Now

    Facebook's new 'Reactions' are here - but what will they mean for Facebook marketers. Pagemodo's Sarah Matista examines the possibilities in this post.

    By • Feb. 26, 2016

  • 3 Social Media Marketing Strategies To Try In 2016

    Evolving your social media marketing strategy is important - just sticking with what you've always done could be a mistake because, as you know, things are changing all the time and you need to keep up. Here are three ideas to try.

    By • Feb. 26, 2016

  • Why Patients Are the New Rockstars in Pharma

    Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of buzz around the concept is only meaningful when it translates into action with companies engaging with patients in a meaningful way.

    By • Feb. 26, 2016

  • Facebook Rolling Out Immersive 'Canvas' Ad Option to All Advertisers

    Facebook is opening up it's immersive 'Canvas' ad offering to all advertisers, which could see a growing number of businesses come to rely on Facebook to reach their audiences.

    By • Feb. 25, 2016

  • 5 Fears Slowing Down Your Community Projects

    An online community can be a huge improvement on your customers' experience, and I'm sure you have a ton of questions before you even get started. Wherever you start, begin with your customer in mind. After all, community is all about relationships and interactions.

    By • Feb. 25, 2016

  • Optimizing Pins on Pinterest: Make Each Pin Count for Higher Reach [Infographic]

    This infographic from SlideGenius shows you how to make your pins stand out on Pinterest in order to attract new and loyal customers.

    By • Feb. 25, 2016

  • Three Reasons Why Social Media May NOT Be Right for Your Business

    Prepare to have your mind blown: not all organizations need a social media presence. While all the hype surrounding social media makes it seem like your business will dematerialize if you don't immediately sign up for Facebook, Twitter, and LinkedIn, the truth is many enterprises would be wise to forgo creating a presence across the socials.

    By • Feb. 25, 2016

  • Scaling Your Social Media Marketing - Tips for Startups

    While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply don't have that option. Here's some tips on how to maximize the time you do have to plan your social marketing efforts.

    By • Feb. 25, 2016

  • Facebook's Reactions are Here - Here's How They'll Change Your Approach to Facebook Marketing

    They're here - Facebook has today announced that their new 'Reactions' post response tool is available to all users. And while it's interesting from an everyday users' perspective, their application for brands may also be significant - here's why.

    By • Feb. 25, 2016

  • Facebook Provides Expert Insights on Instagram in New Video Series

    Facebook is publishing a new video series interviewing creatives on their approaches to Instagram. The first episode contains some great insights from space150 creative director Brock Davis.

    By • Feb. 24, 2016

  • Announcing the Exciting Next Chapter for Social Media Today

    Announcing an exciting new chapter for Social Media Today.

    By • Feb. 23, 2016

  • Hiring For Your Social Media Team: Some Tips

    Having a strong social media team is important especially now that social media as well as online reputation are what people have to judge a company in today's world. Most social media teams are outsourced out as having a few people in house doesn't make sense as far as cost goes and they do not have to worry about quality of work as this is what they specialize in. Hiring strong social media talent can be quite difficult to do effectively and within budget. The following are some ways to ensure solid talent and hires that won't have you regretting your choice in a matter of months. Finding the right employee for a business is hard regardless of the industry so these tips will help the process.

    By • Feb. 23, 2016

  • 5 Reasons Why Video Must Be Part of Your 2016 Marketing Budget [Infographic]

    So why is video so important for your brand? This infographic breaks down the key reasons behind why video is so popular online, and may be a valid content option for your business.

    By • Feb. 20, 2016