Social Marketing: Page 245

  • Why Your Brand Should Be On Snapchat Right Now

    Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it's one of the most popular social networks in the world, boasting over 200 million users.

    By • April 1, 2016

  • 3 Ways to Optimize Your Website for Social Media Marketing

    While just about every website undertakes some form of SEO these days, there's another marketing opportunity that's often missed altogether - optimizing your company's website for social media marketing.

    By • March 31, 2016

  • KLM Announces Facebook Messenger Integration - The Next Step for Messenger Commerce

    Facebook has unveiled the next stage in the evolution of Messenger, with Dutch airline KLM now enabling passengers to get all their flight info and boarding pass via message.

    By • March 30, 2016

  • Want to Step Up Your Social Media Game? Step Up Your Social Media Budget

    If investing budget dollars into social media is something you've been resisting, it's time to reconsider. A social media budget is a must-have to remain competitive. Happily, an investment in your social media should pay off many times over.

    By • March 30, 2016

  • Blab and Fake Social Media Specialists

    Blab is an excellent platform for connecting with like-minded people to discuss mutual interests. But beware the fake social media "experts".

    By • March 30, 2016

  • 7 Ways to Up the ROI of Advertising on Facebook

    Are you making the most of your Facebook ads? Here are seven common mistakes people make with their Facebook ad efforts, along with alternatives you can apply to correct them.

    By • March 30, 2016

  • Being Future Strong is All About Simplicity [Podcast]

    In a new Social Business Engine podcast, Bernie Borges speaks with Bill Jensen, CEO of The Jensen Group, and his mission to empower businesses to work smarter.

    By • March 30, 2016

  • Social Media is a Behavioral Shift, Not a Broadcast Medium

    While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.

    By • March 29, 2016

  • 12 Words That You Should Never Use in B2B Emails (and Their Replacements)

    While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.

    By • March 29, 2016

  • All The Social Ladies Podcast: Brandy Blackwell

    In a new All the Social Ladies podcast, Carrie Kerpen speaks with Brandy Blackwell, the Senior Marketing Manager at Tijuana Flats

    By • March 28, 2016

  • Facebook Adds New Metrics for Video and Ad Content to Help Improve Performance

    Facebook has announced two new tools to help advertisers refine their on-platform ad content, one which provides more oversight into Facebook video performance, and another with recommends ways to improve your Facebook ads.

    By • March 26, 2016

  • Quick Guide: Self-Serve Ads on Pinterest

    Earlier this month, Pinterest opened up some new advertising tools to its self-serve ads platform, making them available to small and mid-sized businesses.

    By • March 26, 2016

  • Pinterest Cinematic Pins Boosting Brand Awareness and Purchase Intent

    Pinterest is talking up the performance of their cinematic pins advertising product, noting that they're able to boost both brand awareness and purchase intent by 25%+. But as the platform puts more emphasis on selling, is it also moving away from its 'social network' roots?

    By • March 25, 2016

  • 3 Critical Metrics in Measuring Community Engagement

    It's critical that companies have clearly defined community engagement and growth goals to help them better manage and provide for their online audiences. Here are 3 important metrics to track to measure and manage community engagement.

    By • March 25, 2016

  • How to Use Twitter Event Targeting (And Why You Should)

    With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting, enabling them to maximize their exposure around trending discussions.

    By • March 25, 2016

  • 3-Step LinkedIn Social Selling and Lead Generation Process

    Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your lead generation activities each day on LinkedIn.

    By • March 25, 2016

  • 5 Ways to Optimize Your Business YouTube Channel

    Everyone's ambition with YouTube is "to go viral", but even without going viral businesses have the opportunity to capture a massive audience by Optimizing their business YouTube Channel.

    By • March 24, 2016

  • How Social Helped the First Silicon Valley Comic Con Break Records

    The first ever Silicon Valley Comic Con was held recently - here's how the organizers utilized social media channels to spread the word and maximize attention in order to make it a record-breaking event.

    By • March 24, 2016

  • What Influences the Purchase Decisions of Parents? [Infographic]

    Facebook has released new data on the factors that influence the purchase decisions of the modern parent.

    By • March 24, 2016

  • Research Shows Consumers Want to Message Businesses [Infographic]

    Text messaging is one of the most popular forms of communication because of it's convenience and accessibility. But do consumers want to conduct business via message?

    By • March 23, 2016

  • The 2016 Social Media To-Do List [Infographic]

    Looking to get sense of the effectiveness of your social media strategy? Sprout Social has created a new checklist to help social media manager stay on top of all the tasks required of them.

    By • March 23, 2016

  • All The Social Ladies Podcast: Lynne Jarman-Johnson

    In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Lynne Jarman-Johnson, the Chief Marketing Officer for Consumers Credit Union.

    By • March 21, 2016

  • 9 Ways to Dominate Social Media Marketing in 2016

    Looking to up your social media marketing game in 2016? Here are some key trends to watch, and tips on how to utilize them.

    By • March 20, 2016

  • Automated Messenger Bots - The Next Evolution in Customer Service?

    Facebook is reportedly looking to open up a new Messenger Bot Store soon, a move that could revolutionize customer service. How? Here's how it might work.

    By • March 19, 2016

  • How Deloitte Africa Makes Employee Advocacy Easy [Podcast]

    Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.

    By • March 19, 2016