Social Marketing: Page 250

  • 3 Social Media Marketing Strategies To Try In 2016

    Evolving your social media marketing strategy is important - just sticking with what you've always done could be a mistake because, as you know, things are changing all the time and you need to keep up. Here are three ideas to try.

    By • Feb. 26, 2016

  • Why Patients Are the New Rockstars in Pharma

    Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of buzz around the concept is only meaningful when it translates into action with companies engaging with patients in a meaningful way.

    By • Feb. 26, 2016

  • Facebook Rolling Out Immersive 'Canvas' Ad Option to All Advertisers

    Facebook is opening up it's immersive 'Canvas' ad offering to all advertisers, which could see a growing number of businesses come to rely on Facebook to reach their audiences.

    By • Feb. 25, 2016

  • 5 Fears Slowing Down Your Community Projects

    An online community can be a huge improvement on your customers' experience, and I'm sure you have a ton of questions before you even get started. Wherever you start, begin with your customer in mind. After all, community is all about relationships and interactions.

    By • Feb. 25, 2016

  • Optimizing Pins on Pinterest: Make Each Pin Count for Higher Reach [Infographic]

    This infographic from SlideGenius shows you how to make your pins stand out on Pinterest in order to attract new and loyal customers.

    By • Feb. 25, 2016

  • Three Reasons Why Social Media May NOT Be Right for Your Business

    Prepare to have your mind blown: not all organizations need a social media presence. While all the hype surrounding social media makes it seem like your business will dematerialize if you don't immediately sign up for Facebook, Twitter, and LinkedIn, the truth is many enterprises would be wise to forgo creating a presence across the socials.

    By • Feb. 25, 2016

  • Scaling Your Social Media Marketing - Tips for Startups

    While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply don't have that option. Here's some tips on how to maximize the time you do have to plan your social marketing efforts.

    By • Feb. 25, 2016

  • Facebook's Reactions are Here - Here's How They'll Change Your Approach to Facebook Marketing

    They're here - Facebook has today announced that their new 'Reactions' post response tool is available to all users. And while it's interesting from an everyday users' perspective, their application for brands may also be significant - here's why.

    By • Feb. 25, 2016

  • Facebook Provides Expert Insights on Instagram in New Video Series

    Facebook is publishing a new video series interviewing creatives on their approaches to Instagram. The first episode contains some great insights from space150 creative director Brock Davis.

    By • Feb. 24, 2016

  • Announcing the Exciting Next Chapter for Social Media Today

    Announcing an exciting new chapter for Social Media Today.

    By • Feb. 23, 2016

  • Hiring For Your Social Media Team: Some Tips

    Having a strong social media team is important especially now that social media as well as online reputation are what people have to judge a company in today's world. Most social media teams are outsourced out as having a few people in house doesn't make sense as far as cost goes and they do not have to worry about quality of work as this is what they specialize in. Hiring strong social media talent can be quite difficult to do effectively and within budget. The following are some ways to ensure solid talent and hires that won't have you regretting your choice in a matter of months. Finding the right employee for a business is hard regardless of the industry so these tips will help the process.

    By • Feb. 23, 2016

  • 5 Reasons Why Video Must Be Part of Your 2016 Marketing Budget [Infographic]

    So why is video so important for your brand? This infographic breaks down the key reasons behind why video is so popular online, and may be a valid content option for your business.

    By • Feb. 20, 2016

  • Twitter's Latest Transparency Report Highlights Evolving Emphasis on Social Content

    Twitter has released the latest update of it's Transparency Report, showing the amount of copyright infringements, takedown requests and tweet removals the platform was called upon to enforce in the second half of 2015.

    By • Feb. 20, 2016

  • NYFW - Bellwether of New Fashion Ecosystem

    Disruption is the new fashion ecosystem, and the only way to compete, create and cultivate is within the social sphere. Hence the imperative of social intelligence and listening.

    By • Feb. 19, 2016

  • 6 Social Media Rules for Hiring A+ Talent in 2016

    Face it, if you want to recruit the best and brightest minds, you're going to have to go after top talent in your industry. There is no avoiding it. And with more than 75% of the workforce active on social media, ignoring it is a detriment to the bottom line. So, there are new rules for attracting A+ talent in the workplace, and some of them might surprise you.

    By • Feb. 19, 2016

  • #NewWayToWork Master Class: Tamara Littleton on a Workplace Change That's Already Here

    Tamara Littleton doesn't think a change is coming. She thinks a change is already here. As CEO of Emoderation, an agency providing community management and social media consultancy, it's her job to anticipate industry transformation and help clients pivot. Well, the time for pivoting has come.

    By • Feb. 19, 2016

  • Twitter Introduces New Customer Service via DM Option and Feedback Tools

    Twitter's introduced some interesting new customer service additions, including the ability to direct tweets to direct messages and a new customer feedback system to monitor performance.

    By • Feb. 18, 2016

  • Facebook's Expansion of Instant Articles - The Next Step in the Plan for Internet Dominance

    Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.

    By • Feb. 18, 2016

  • 6 Types of Personal Brand - Which One Are You?

    According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.

    By • Feb. 18, 2016

  • Storytelling Gone Wild: The Key to Creating Viral Content

    Here's all the best bits from this week's webinar on creating viral content.

    By • Feb. 18, 2016

  • Top Digital Marketing Trends of 2016 [Infographic]

    Is your 2016 marketing plan on trend? This infographic from ReachLocal breaks down some of the key digital marketing trends likely to dominate 2016, including live-streaming, on-platform shopping and trending content types.

    By • Feb. 17, 2016

  • Are Facebook's New Post-Level Optimization Tools Any Good? Here's What We've Found

    Last month, Facebook launched a new post-level targeting functionality called Audience Optimization which enables Page managers to better define the audience for each update. So is it any good? Here's what we've found in our tests.

    By • Feb. 17, 2016

  • How New Mobile Apps Fail: Shrinking Social Engagement

    Recently, social engagement on various social platforms has been declining in a number of important ways. And surprisingly, the fault might lie with the way app developers are making the mobile web faster.

    By • Feb. 17, 2016

  • Real Friends Don't Like Other Friends' Facebook Pages - Here's Why

    One of the hardest things when starting out with your brand's Facebook Page is building audience. One of the easiest ways to do this is to invite your friends to Like your Page - but there are pros and cons to this practice.

    By • Feb. 16, 2016

  • How a Personal Blog Grew Into a Business and a Movement [PODCAST]

    Andrea Kuchinski had no pretenses of being a great writer - she started blogging simply to keep herself accountable for her weight loss. But the blog grew into a business, and then a movement - Andrea told her story in a new Social Business Engine podcast.

    By • Feb. 16, 2016