Social Marketing: Page 249

  • 4 Tips to Help Create Brand Advocates Through Support

    Seventy eight percent of consumers have ended a business relationship due to bad customer service. It's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.

    By • March 10, 2016
  • SMT Expert

    Is Facebook Throttling Major Publications on Mobile?

    With Facebook and Google both trying to keep users on their platforms for longer by delivering faster loading content, are the major networks also making it harder for publishers to refer traffic back to their own sites?

    By • March 9, 2016

  • 5 Big Reasons To Have A Solid Social Media Marketing Strategy

    In today's increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence.

    By • March 9, 2016

  • Pinterest Opens DIY Promoted Pins to All SMBs, Improves Targeting Options

    If your products or services are visually compelling and appeal, in particular, to women aged 18 and over earning more than $50k per year, you absolutely need to consider Pinterest as part of your social media strategy. Today, the platform has announced an update to their DIY Promoted Pins option, now open to all SMBs.

    By • March 9, 2016

  • How to Tell Your Unique Story

    If done effectively, sharing your story adds depth to your personal brand, allowing it to grow and evolve as you generate interest for your business. But how do you tell the story in a way that truly matters, especially in situations where you have one chance to give the perfect elevator speech on who you are and what you do?

    By • March 8, 2016

  • All The Social Ladies Podcast: Amy Vale

    In a new episode of the All thr Social Ladies Podcast, Carrie Kerpen speaks with Amy Vale, Chief Marketing Officer at charity: water, an international non-profit with a mission to bring clean and safe drinking water to developing countries.

    By • March 8, 2016

  • On Meerkat's Shift in Focus and the Challenges Facing Live-Streaming

    The live-streaming app which started the trend, Meerkat, has announced it's shifting focus, citing competition from Periscope and Facebook as being too much for them to contend with. But CEO Ben Rubin also noted some interesting and important trends in live-streaming which are worth noting, aside from Meerkat's shift.

    By • March 7, 2016

  • Facebook Announces Instant Articles WordPress Plugin

    Facebook has announced the next step in the development of their Instant Articles offering, with a new WordPress plugin, making it easier for WordPress bloggers to participate in the wider rollout of Instant content.

    By • March 7, 2016

  • Pinterest Releases New Stats on How Pinners Use the Platform to Make Purchases

    Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look.

    By • March 6, 2016

  • Apple Finally Launches Customer Service on Twitter

    For years, Apple has been held up as one of the top companies for customer service, yet their refusal to have a presence on Twitter was conspicuous. That changed this week.

    By • March 5, 2016

  • All The Social Ladies Podcast: Amanda Vandervort

    In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Amanda Vandervort, Director of Social Media at Major League Soccer.

    By • March 5, 2016

  • 5 Ways to Use Giveaways to Generate Social Buzz

    Giveaways are one of the best ways to stimulate interest in your product, because people like to tell other people about free things. Here are five ways to use giveaways and contests to advantage.

    By • March 5, 2016

  • 3 Critical Foundations of Social Media Marketing (and How to Put Them in Place)

    While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you're progressing towards actual business goals, as opposed to inflating your social numbers. Here are three core steps towards establishing a foundation for your efforts.

    By • March 4, 2016

  • Your Social Strategy May Be Working, But That's Not Going To Be Good Enough

    Social media marketing has changed the way consumers act, but business is still working to catch up, with proven ROI still a concern for many. But over time, change is coming.

    By • March 4, 2016

  • Twitter Provides Tips for Creating More Effective Tweet Content

    With the release of an algorithm-defined timeline on Twitter - which will show users tweets based on engagement - brands may need to re-think their Twitter strategies to ensure they are actually generating engagement and don't get overlooked. Twitter's offered a range of tips to assist.

    By • March 3, 2016

  • Trump: the Real-Time Marketing Master that the Pundits Dismissed

    Donald Trump has continued his rise in the US Presidential Election race, despite many repeatedly writing off his chances. How is Trump doing it? By utilizing real-time marketing and social media better than others.

    By • March 3, 2016

  • 4 Tips for Overcoming Negative Reviews on Social Media

    Reviews are a double-edged sword for businesses. While they increase visibility, and credibility, online, they can also be used against you - and one bad review can haunt a brand for years. Here are some tips on dealing with negative comments.

    By • March 3, 2016

  • Take Your Community from Good to Great

    As a community manager, you've invested time and effort into making your community a valuable resource for your audience - but how can you transform a good community into a great one?

    By • March 3, 2016

  • Facebook Reaches 3 Million Advertisers, Launches 'Your Business Story' Video Tool

    Facebook has announced that is now has 3 million active advertisers on the platform. To celebrate, they've launched a new video creation tool for businesses to help them tell their brand story.

    By • March 2, 2016

  • Snapchat Continues to Branch Out - Oscars Live Story Viewable on the Web

    Snapchat took another step forward during the Oscars coverage, making their Oscars Live Story available via the web - the first time active Snap content has been viewable via desktop. This is an important move - here's why...

    By • March 1, 2016
  • SMT Expert

    Any Business Can Be Social: Here's How

    Whether you work in logistics, construction, commercial real estate, banking, health care or HVAC - any type of business can be social. It's time to re-frame how we think about social media and stop limiting its power to magnetic industries.

    By • March 1, 2016

  • Exclusive: Hootsuite's Content & Social Strategy

    Curious how social media technology companies actually do social media? In this interview, Roger Graham (APAC Marketing Director at Hootsuite) shares details on their social media & content strategy, as well as some thoughts about what the future of content marketing looks like.

    By • Feb. 29, 2016

  • Why Social Business is Way Bigger than Social Media Marketing [Podcast]

    "While social selling best practices certainly do produce results, the practitioners who are most successful are those who truly understand social business". In a new Social Business Engine podcast, Bernie Borges explains some of the current issues in the social media industry, and how we need to re-focus.

    By • Feb. 27, 2016
  • SMT Expert

    Top Social Media Trends in Staffing and Recruiting [Infographic]

    This year, more than ever, recruiters are making social media work for them. These sites help employees and customers evangelize businesses with honest insight into what a company is like. Of course, each site offers its own unique advantages.

    By • Feb. 26, 2016

  • Facebook Reactions Are Here: 6 Reactions Brands May Be Having Right Now

    Facebook's new 'Reactions' are here - but what will they mean for Facebook marketers. Pagemodo's Sarah Matista examines the possibilities in this post.

    By • Feb. 26, 2016