Social Marketing: Page 249

  • Social Listening: Harness Marketing Insights from Consumer Conversations

    An overview of this week's SMTLive webinar on social listening with Paul Dunay.

    By • Feb. 10, 2016

  • 3 Considerations in Courting Customer Trust Through Transparency

    In a new Social Business Engine podcast, Bernie Borges speaks with Rick Wion, the Senior Director of Consumer Engagement at the Kellogg Company, to discuss Kellogg's innovative transparency-based engagement program and what concerns brands should consider when implementing their own transparency initiatives.

    By • Feb. 10, 2016

  • The Smart and Creative Approach to Advertising on YouTube

    What? You aren't advertising your brand or service on the world's largest on-demand streaming video service? You're crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I'm about to lay out some key strategies that will help you effectively advertise on YouTube.

    By • Feb. 9, 2016

  • 3 Ways to Utilize Instagram's New Account Switching Functionality

    Instagram has announced that all users will soon be given the capacity to switch between multiple accounts on the platform. Here are three ways to utilize this new functionality.

    By • Feb. 9, 2016

  • Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform

    The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event.

    By • Feb. 6, 2016

  • How to Keep Your Social Media Accounts from Getting Hacked

    The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. And while there's no way to protect your accounts 100%, there are several things you can do to make them as bulletproof as possible.

    By • Feb. 5, 2016

  • How to Find Your Social Audience

    Finding the right audience on social media is essential to reaching potential customers. This can be a challenge, but there are many tools and resources at your disposal to help you along the way.

    By • Feb. 5, 2016

  • Concerns at LinkedIn after Full-Year Earnings Forecast Fails to Impress Market

    LinkedIn released it's Q4 and full-year results today, revealing some mixed results for the professional social network.

    By • Feb. 4, 2016

  • How to Determine and Prioritize Social Media Marketing Goals and Objectives

    Achieving measurable social media ROI is very similar to teens and sex - everyone's talking about it but very few are actually doing it.

    By • Feb. 4, 2016

  • Facebook's Reactions are Coming - Here's Everything You Need to Know

    With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.

    By • Feb. 4, 2016

  • All The Social Ladies Podcast: Heather Wajer

    On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career-- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.

    By • Feb. 4, 2016

  • 2016: Welcome to the Year of Social Business Strategy

    Back in 2010, I sounded like Henny Penny. Instead of telling people, "The sky is falling!" I was telling them, "Social media isn't just about marketing - it will impact all parts of your business!" Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board - but mostly, companies just weren't ready to frame this emerging field in a larger business context.

    By • Feb. 4, 2016

  • 4 Reasons Content Scrapers Are Too Stupid to Worry About

    Just a few mornings ago, I was contacted privately by a colleague on Google Plus.

    By • Feb. 3, 2016

  • How are People Really Using Snapchat? [Infographic]

    Newscred conducted a survey of 100 Snapchat users to get some oversight into why and how they use the app. They found that while opportunities do exist, there's probably still some way to go before brands are fully able to understand and utilize the opportunities presented by this unique social platform - see the results in this new infographic.

    By • Feb. 3, 2016

  • Omni-Channel Marketing: Creating the Right Mix for Your Brand

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

    By • Feb. 3, 2016

  • Is Paris Couture The Cat's Meow of Digital Fashion?

    Democratization of luxury and couture in social media may erode the notion of exclusivity, but luxury brands, especially fashion, have an opportunity in social to build overall brand equity. And couture exposure creates brand allure and lift across luxury ready to wear.

    By • Feb. 3, 2016

  • Top 5 B2B Sales And Marketing Trends In 2016 [Infographic]

    The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.

    By • Feb. 1, 2016

  • Winning Through Niche Content Marketing

    Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It's through curating and creating relevant and engaging content that brands can leverage the full potential of social media. However, as more brands get on board with content marketing and the amount of available content continues to rise, it's becoming more difficult to capture the attention of your target audience and convert them into customers.

    By • Feb. 1, 2016

  • Facebook Releases Data on How to Connect with Parents via The Social Network

    Becoming a parent is a life changing experience, and these days, social media is playing an increasingly significant role in that transition. How significant? Now that's an interesting question, and one which Facebook has sought to address.

    By • Jan. 31, 2016

  • Social Media Ad Dimensions Cheat Sheet [Infographic]

    These days, you're not fully utilizing the possibilities of social media marketing to full effect without incorporating some form of paid advertising. This infographic breaks down the key requirements of each of the main social channels to help maximize your ad content.

    By • Jan. 30, 2016

  • 14 Tips to Generate More Leads, Conversions and Sales Using Twitter

    Learning how to increase conversions and sales using Twitter requires both art and science. In this podcast, Pam Moore outlines 14 tips and strategies to increase sales and conversions using Twitter.

    By • Jan. 29, 2016

  • Turning Pay per Click into Clicks that Pay Off

    Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website. With that in mind, let's shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords.

    By • Jan. 28, 2016

  • Super Bowl Sunday Social Media Match-Up: Will the New Facebook Sports Stadium Win?

    Many social media platforms are well-prepared for Super Bowl Sunday, with Twitter leading the way and Snapchat organizing a content deal with the NFL. But what about Facebook?

    By • Jan. 28, 2016

  • 3 Pinterest Strategies to Help Businesses Pin Like a Pro

    With over 100 million users, sponsored pins, and new buyable pins, there's no doubt that Pinterest will become the go-to social network for businesses to convert interests into sales in 2016. But how will they do it?

    By • Jan. 28, 2016

  • 5 Strategies for Finding Influencers Online

    With so many self-professed "gurus" and "experts" online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche you're looking for and expand your professional connections.Why? It's all about who you know online.

    By • Jan. 28, 2016