Social Marketing: Page 251

  • Pinterest: Outpacing Twitter Bleeds Money

    If you were one of the investors that pounced on Twitter during their Initial Public Offering (IPO), you're probably wondering if you made a smart financial decision. Just two and a half weeks ago Twitter lost 4 of its key executive leadership members. What happens when you take a Human Resources VP, Head of Product, Head of Engineering and Head of Media out of a struggling social media giant? Here's a clue, bad things happen.

    By • Feb. 16, 2016

  • Facebook Adds Automated Captions for Video Ads, Offers Tips to Improve Video Performance

    While video content is booming on Facebook, one of the key challenges for marketers has been in making video ads that work despite having no sound. To help with this, Facebook's developed a new auto-caption option to boost video ad engagement rates.

    By • Feb. 13, 2016

  • 5 Ways to Boost Tweet Engagement with Emoji (According to Twitter)

    Whether you like them or not, whether you use them or not, emoji are everywhere these days - and of all the platforms which emoji have infiltrated, Twitter may be seeing the biggest influx. To help brands work with this, Twitter's released a guide to using emoji in your Twitter marketing.

    By • Feb. 13, 2016

  • A Guide to Influencer Marketing In The Digital Age [Infographic]

    Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. This infographic lays out some of the key foundational points of the process.

    By • Feb. 13, 2016

  • 3 Mistakes That Undermine Using Social Media for Customer Service

    Social customer service is no longer an innovative risk, it's something you're expected to have. It's no longer a discussion of "if" you should do social customer service, but "how." And many companies might not be getting the "how" part right.

    By • Feb. 12, 2016

  • Why Marketers Are Now in Charge of Cyber Security

    5 precautions for marketers when it comes to cyber security.

    By • Feb. 12, 2016

  • Facebook Adds Instagram Insights to Monthly 'Hot Topics' Reports

    Facebook's monthly Hot Topics reports are a great source of insight into who's talking about what across the world's largest social network. And now Facebook's taken them a step further, adding Instagram data into the mix

    By • Feb. 12, 2016
  • SMT Expert

    Breaking Down the Anatomy of a Successful LinkedIn Profile [Infographic]

    No matter what your chosen career is, you'll benefit from having a LinkedIn profile that truly showcases who you are as a professional. This Infographic details the key elements and how to use them to shine on the professional social network.

    By • Feb. 11, 2016

  • The Pros and Cons to Strictly Doing a Background Check on Social Media

    Should you conduct a social media background check?

    By • Feb. 10, 2016

  • Social Listening: Harness Marketing Insights from Consumer Conversations

    An overview of this week's SMTLive webinar on social listening with Paul Dunay.

    By • Feb. 10, 2016

  • 3 Considerations in Courting Customer Trust Through Transparency

    In a new Social Business Engine podcast, Bernie Borges speaks with Rick Wion, the Senior Director of Consumer Engagement at the Kellogg Company, to discuss Kellogg's innovative transparency-based engagement program and what concerns brands should consider when implementing their own transparency initiatives.

    By • Feb. 10, 2016

  • The Smart and Creative Approach to Advertising on YouTube

    What? You aren't advertising your brand or service on the world's largest on-demand streaming video service? You're crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I'm about to lay out some key strategies that will help you effectively advertise on YouTube.

    By • Feb. 9, 2016

  • 3 Ways to Utilize Instagram's New Account Switching Functionality

    Instagram has announced that all users will soon be given the capacity to switch between multiple accounts on the platform. Here are three ways to utilize this new functionality.

    By • Feb. 9, 2016

  • Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform

    The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event.

    By • Feb. 6, 2016

  • How to Keep Your Social Media Accounts from Getting Hacked

    The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. And while there's no way to protect your accounts 100%, there are several things you can do to make them as bulletproof as possible.

    By • Feb. 5, 2016

  • How to Find Your Social Audience

    Finding the right audience on social media is essential to reaching potential customers. This can be a challenge, but there are many tools and resources at your disposal to help you along the way.

    By • Feb. 5, 2016

  • Concerns at LinkedIn after Full-Year Earnings Forecast Fails to Impress Market

    LinkedIn released it's Q4 and full-year results today, revealing some mixed results for the professional social network.

    By • Feb. 4, 2016

  • How to Determine and Prioritize Social Media Marketing Goals and Objectives

    Achieving measurable social media ROI is very similar to teens and sex - everyone's talking about it but very few are actually doing it.

    By • Feb. 4, 2016

  • Facebook's Reactions are Coming - Here's Everything You Need to Know

    With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.

    By • Feb. 4, 2016

  • All The Social Ladies Podcast: Heather Wajer

    On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career-- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.

    By • Feb. 4, 2016

  • 2016: Welcome to the Year of Social Business Strategy

    Back in 2010, I sounded like Henny Penny. Instead of telling people, "The sky is falling!" I was telling them, "Social media isn't just about marketing - it will impact all parts of your business!" Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board - but mostly, companies just weren't ready to frame this emerging field in a larger business context.

    By • Feb. 4, 2016

  • 4 Reasons Content Scrapers Are Too Stupid to Worry About

    Just a few mornings ago, I was contacted privately by a colleague on Google Plus.

    By • Feb. 3, 2016

  • How are People Really Using Snapchat? [Infographic]

    Newscred conducted a survey of 100 Snapchat users to get some oversight into why and how they use the app. They found that while opportunities do exist, there's probably still some way to go before brands are fully able to understand and utilize the opportunities presented by this unique social platform - see the results in this new infographic.

    By • Feb. 3, 2016

  • Omni-Channel Marketing: Creating the Right Mix for Your Brand

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

    By • Feb. 3, 2016

  • Is Paris Couture The Cat's Meow of Digital Fashion?

    Democratization of luxury and couture in social media may erode the notion of exclusivity, but luxury brands, especially fashion, have an opportunity in social to build overall brand equity. And couture exposure creates brand allure and lift across luxury ready to wear.

    By • Feb. 3, 2016