Social Marketing: Page 263

  • All the Social Ladies Podcast: Daniella Nabuco

    Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms.

    By • Sept. 29, 2015

  • Facebook Announces it Now Has 2.5 Million Advertisers, New Ad Features

    Facebook has today announced that it now has 2.5 million active advertisers, up from two million just seven months ago. In addition to the milestone, Facebook has announced four new ad features which they're hoping will help them on their way to reaching 3 million advertisers in 2016.

    By • Sept. 28, 2015

  • Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four

    When you hear the "Big Three" do you still automatically think about Google, Yahoo and Bing? Well, the fact is that the "Big Three" is no longer the "Big Three." The "Big Four" of the Internet is now Google, Bing, Apple and Facebook. Currently, they are holding strong to their positions of dominance on the World Wide Web; however, other wannabes are still trying to evict them from their positions on the top of the pile. And with new competition making headway daily, will the "Big Four" hold up?

    By • Sept. 28, 2015

  • The 5 Social Media Metrics that CFOs Actually Care About

    CFOs hold social media outreach to the same standard as any other marketing tactic -- the amount of revenue it brings in. Explain your campaign in terms of these 5 metrics and you'll find it much easier to get your CFO to jump on board.

    By • Sept. 28, 2015

  • How To Build The Perfect LinkedIn Profile For Social Selling [INFOGRAPHIC]

    Your LinkedIn profile goes beyond just a resume, it's a digital business card for your personal brand. it should be customer-centric, focused on what value you can offer to your prospects. Answer this question: how can I help my buyers?

    By • Sept. 28, 2015

  • A Look at the Declining Importance of Page Likes

    Have you noticed that Facebook's page likes style and placement have changed multiple times? Let's take a look at the history and some major variations.

    By • Sept. 27, 2015

  • How to Get Your Influencers to Share Your Content

    Companies of all size-from small businesses to Fortune 100 corporations-are starting to take their content creation and marketing seriously. Whether that's because they know quality content is part of Google's algorithm for SEO or because they've heard that content marketing is "in" right now doesn't matter. The important thing is that businesses today are mindful of creating content as part of their marketing strategy. The only problem is that quality often times takes a backseat to quantity, and in today's world of content overload, that's not a good thing. Use this post as a guide to creating shareable content.

    By • Sept. 26, 2015

  • The State Of Digital Marketing Skills 2015 [Infographic]

    Smart Insights, eCommerce Expo and Technology for Marketing and Advertising have joined forces to asses the digital skills gap, creating an infographic which reveals how many marketers possess the digital skills needed to succeed, which skills they wish to improve and how organizations can support staff skills in digital development.

    By • Sept. 26, 2015

  • Twitter Switching Off Share Counts in Change to Tweet and Follow Buttons

    Twitter is reportedly looking to remove share counts from tweet buttons on websites, a move which could have an effect on content sharing behavior on the web.

    By • Sept. 26, 2015

  • LinkedIn Completely Changes Message Center

    Did you notice that LinkedIn completely changed their message center this week? The new changes will affect not only how you use LinkedIn's messaging option now, but also how you interact with others on LinkedIn.

    By • Sept. 26, 2015

  • Why Blogging Matters for Small Business

    For many small businesses, simply getting a website up and running can seem like an enormous task in and of itself. And it's perfectly tempting to build a decent site layout (one that will work with both desktop and mobile, of course) and then let it sit. But for businesses that want to truly stand out among the plethora of industry sites, building a good-looking website is just the tip of the iceberg. Because once a layout is in place, it's time to start providing audiences with quality content. And that means creating a blog.

    By • Sept. 25, 2015

  • Must-Have Tools for Ecommerce Business Growth

    For many ecommerce businesses, especially start-ups, the thought of high growth sales and revenues is a great dream that remains just that. Most believe that the only way to ensure sustained growth is to become bigger and better, until you figure out the perfect mix of resources that will help you expand now and in the future. However, the success depends on many factors. Including the innovative technologies developed for the digital era. This post takes a look at the facts and scenarios that supports this approach.

    By • Sept. 25, 2015

  • How to Partner with Social Influencers

    There's an old adage that it takes a village to raise a child. For many entrepreneurs, their business is their baby and some situations call for more hands on deck. Social media and marketing doesn't happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand's marketing strategies.

    By • Sept. 25, 2015

  • Twitter Emphasizes International Audience Potential With Two New Announcements

    Twitter is looking to emphasize it's international market growth in with two new announcements relating to translation and helping businesses expand into new regions.

    By • Sept. 25, 2015

  • Stock Brokers can Benefit from Social Media

    The financial services industry has changed quite a bit over recent years. Technology has opened up the purchase of stocks to a far greater audience and one tactic many stock brokers have implemented is the ability to use social media. This powerful tool allows them to connect with their clients in a unique way and has helped to establish many as an authorities within their industry.

    By • Sept. 25, 2015

  • Twitter Introduces Autoplay Video Ad Option for Apps

    Twitter is moving to incorporate more video options into their ad offerings, bringing 'the power of video' to mobile app advertising on the platform through it's new 'Video App Card' ads.

    By • Sept. 25, 2015

  • The 10 Startups That Are Changing Social Media

    Here are 10 startups that are changing the social media industry with their hit sucess

    By • Sept. 25, 2015

  • More Shoppers Turning to Pinterest Ahead of Holiday Season Blitz [Infographic]

    While its marketing potential doesn't get as big a focus as the major players, the numbers clearly show that there's major potential in Pinterest. That platform recently announced it's hit 100 million users, and now they've released an infographic highlighting how shoppers use the site in the lead-up to Christmas.

    By • Sept. 24, 2015
  • SMT Expert

    Make Social Measurable: Best Practices and Metrics to Grow and Succeed [Infographic]

    There are various metrics to consider when determining your campaign's success - how do you interpret them? This infographic breaks down some of the ways in which social marketing can be quantified and analyzed.

    By • Sept. 24, 2015

  • LinkedIn Highlights the Most Sought After Digital Skills in New eBook

    The digital marketing arena is always changing. The evolution of technologies and adoption of new social media platforms and apps leads to significant shifts in consumer behavior, and those shifts then influence the skills required to meet demand and capitalize on audience attention.

    By • Sept. 24, 2015

  • Balancing Planning With Spontaneity on Social Media

    Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other - brands need to interact with customers on a human level while acknowledging that they're really not people. One way around this is to act with sponteneity.

    By • Sept. 23, 2015

  • Facebook Looking to Ramp Up Instant Articles and Live Streaming on Platform

    Facebook's been quietly working on improvements to their much-discussed 'Instant Articles' and live-streaming functionalities and are now looking to push them a bit harder, with a view to generating more interest and take up.

    By • Sept. 23, 2015

  • Twitter's Sponsored Emoji - New Advertising Trend or Fast-Track to Overuse?

    In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?

    By • Sept. 23, 2015

  • How An Employee Advocacy Program Can Get You Fired (or Promoted)

    If 2010 - 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that'll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.

    By • Sept. 22, 2015

  • Twitter Best Practices for TV Shows and Real-Time Discussion [Infographic]

    Twitter's very keen to showcase its standing as the leader in real-time discussion and a companion to TV content. T the micro-blog giant has today released a new infographic looking at best practices for TV shows looking to maximize the related Twitter discussion around their programs.

    By • Sept. 22, 2015